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Hvordan sette opp Google Analytics?

Lær alle stegene i dag!

Hva er Google Analytics? Google Analytics er ekstremt populært og viktig. Hvis du eier en nettside, bør du sette opp Google Analytics for å hjelpe deg å overvåke nettsiden din. 

Vi er sikre på at nesten alle sammen som driver en nettside har lurt på hvor mange besøkende de har. Analytics google hjelper deg ved å spore og overvåke sider på nettsiden din som dine besøkende surfer. Det finnes en rekke verktøy du kan bruke som kan hjelpe deg å løse dette spørsmålet; du bør imidlertid ha Google Analytics hvis du vil ha en av de beste og mest populære. I tillegg vil også Google Analytics hjelpe deg å spore din markedsføringsytelse, og på denne måten kan du forbedre den.

En av grunnene til at Google Analytics er så populær er at den først og fremst er gratis. Du trenger ikke betale noe for å bruke dette utrolig robuste verktøyet. 

Sette opp Google Analytics

Ved å sette opp Google Analytics, vil verktøyet la deg se hvor mange som besøker din nettside og hvor dine besøkende kommer fra, enten de er fra Google eller kanskje Facebook osv. Å sette opp Google Analytics vil også tillate deg å se sider som får flest sidevisninger. Med denne informasjonen kan du fortsette å optimalisere sidene som får flest visninger, og forbedre sider som ikke får det. 

Nå som vi vet hvilket verktøy som vil hjelpe oss, la oss opprette en Google analytics konto. 

Oprette Google Analytics konto

Dersom du allerede ikke har en Google Analytics konto, kan du opprette en ved å besøke google.com/about/analytics. Når du er der, klikk på “start helt gratis” og skriv ned din google konto. Du kan bruke den samme google kontoen som du bruker for å få tilgang til andre Google verktøy som Gmail og YouTube. 

Når du er logget inn, klikk en gang på sett opp helt gratis og legg deretter til kontonavnet ditt og la de anbefalte alternativene som allerede er valgt for deg være krysset av da de er gode å beholde.

Google analytics 4

Google har oppdatert deres analytics google til den nye versjonen, Google Analytics 4. Med den nye Google Analytics oppdateringen, vil ikke alle nettsider støtte den nye Google Analytics 4 versjonen og den nye merkemetoden. Så, for å løse dette problemet og for å kunne spore din nettsides ytelse, kan du følge trinnene når vi fortsetter fra der vi slapp, som var det anbefalte alternativet.

Du kan skrive inn navnet på din nettside (eiendomsnavnet). Velg din tidssone og valutainformasjon for å holde det korrekt. For å spore nettsider som ikke støtter den nye versjonen, trenger vi en universal analytics-eiendom. Velg “Vis avanserte alternativer” for å opprette en universal analytics-eiendom. Trykk på alternativet, skriv inn nettstedskoblingen din en gang til og klikk så på opprett Universal Analytics-eiendom.

Når du har gjort det, klikk på neste side for å fylle inn noe informasjon angående din virksomhet. Til slutt, klikk på opprett en konto. Når du har godtatt vilkårene for å opprette kontoen, har du offisielt opprettet en Google Analytics-konto. 

Når du velger å opprette universal analytics-eiendom, vil Google Analytics sporingskode (google analytics code) automatisk vises på siden. 

Hvis du ikke har en Google konto, følg de samme trinnene, men istedenfor å skrive ned din nettstedskobling, bare klikk på opprett konto, og du kan lage en Google konto helt gratis. 

Google Analytics sporingskode

Hvordan bruke Google Analytics? Du må installere sporingskoden som Google Analytics gir deg for å spore din ytelse. Sporingskoden vil automatisk komme opp etter du har satt opp din Google Analytics og opprettet den universale eiendommen. 

Installer sporingskode på nettsidebygger

Dersom du bruker nettsidebygger fra one.com, gå til kontrollpanelet. Velg “rediger mal” og klikk så på “komponenter”. Når du har klikket på komponenter, velg den kodede komponenten. 

Skriv et tittelnavn for koden i tilfelle du må ha tilgang til kode komponenten senere. Lim inn Google Analytics sporingskoden du har kopiert inn i kodeboksen. Voila! Lagre og publiser din nettside for å være i aksjon. 

Hvordan finner folk din nettside?

Hvis du ønsker å øke trafikken din, er dette en av de viktigste beregningene å spore. Å vite hvordan publikum finner din nettside, gjør at du kan ta strategiske avgjørelser. Hvis søk gir deg god trafikk hver måned, vil du kanskje bruke flere ressurser i en god SEO kampanje eller dersom dine sosiale medier kampanjer ikke gir deg nok trafikk som du trudde du skulle få, kan det være verdt å prøve noe annet.

Installer sporingskoden på din WordPress nettside

Hvis du eier eller driver en WordPress nettside, kan du følge våre trinn for å opprette en google analytics wordpress konto; den eneste forskjellen er at du må toggle på det universale analytics alternativet. Istedenfor, klikk neste og velg din bedriftsinformasjon som før og klikk opprett. 

Du vil nå oppdage at google analytics koden ikke vises på skjermen automatisk. Så, vi må opprette en datastrøm for Google Analytics 4. Velg web siden vi fokuserer på å spore en nettside. Skriv inn din nettstedsadresse og gi datastrømmen et navn for senere referanse. Vi anbefaler å holde de forbedrede målingene påslått; du kan alltid endre og legge til senere. 

Klikk på opprett en stream, og du vil nå se en måle-ID øverst. Du kan gå til dine WordPress.com innstillinger. Når du er i innstillinger, klikk på verktøy, velg markedsføring og så trafikk. Scroll ned til Google Analytics seksjonen, lim inn måle-ID og lagre dine innstillinger. Nå sporer du din WordPress nettside. 

Installer sporingskoden på din nettside

Hvis du har kodet nettsiden din; dette er hvordan du bør gjøre det. 

Følg de samme stegene som vi gjorde for WordPress; når det er sagt trenger du ikke kopiere måle-ID. Du kan i stedet for forbedre den globale nettstedskoden og kopiere Google Analytics-sporingskoden.

Du må installere sporingskoden på hver eneste side på nettstedet ditt. Du kan kopiere sporingskoden og lime den inn enten på nettsidens header eller footer-fil. 

Hvis du kopierer Google Analytics sporingskoden til headeren, sørg for at koden settes inn etter </head>. Det samme gjelder hvis du sporer koden til bunnteksten (footer); sørg for at koden settes inn før </html>

Du kan sikre at du har kopiert sporingskoden til alle dine sider ved å aktivere GA kontrollverktøy. Kontrollverktøyet skanner hele nettsiden din for å se hvis koden har blitt kopiert til alle sidene. Hvis du har kopiert dem alle, vil det være en hake ved siden av Google Analytics på alle sidene.

Test dine Google Analytics

En enkel måte å finne ut om Google Analytics fungerer etter at du har satt opp verktøyet, er å åpne inkognito vinduet og besøke din nettside. Når du er på nettsiden, oppdater den allerede åpne Google Analytics-siden med sporingskode informasjonen. Du vil se at det står at det er en aktiv bruker på nettstedet ditt. Dette indikerer at din Google Analytics fungerer ettersom den nøyaktig teller ditt inkognito besøk. 

Gir det 24 timer og du vil se noen ekte resultater. Klikk på hjemmesiden, og du vil se hvor mange mennesker som har besøkt din nettside under de 24 timene; og andre aspekter som hvilke land din bruker kommer fra og hvilke sider som er mest populære. 

Handlingsbar innsikt fra Google Analytics

La oss gå gjennom noen handlingsbare innsikter fra Google Analytics som kan hjelpe oss å forbedre din markedsføringsytelse. 

  • Besøkende

Å vite hvor mange besøkende du har per måned er viktig. Denne informasjonen vil, for eksempel, hjelpe deg hvis du ønsker å intervjue noen eller be om en gjestepost. På denne måten kan personen du spør beregne hvor mye det bør koste istedenfor å gjette sånn ca. 

Du kan spore denne statistikken ved å klikke på publikumsoversikt. Du kan velge spesifikke tidsperioder for å se statistikken for den valgte perioden. Du vil kunne se antall unike besøkende på din nettside, antall ganger en spesifikk person har besøkt nettsiden din, antall sider besøkende surfet, og sist men ikke minst fluktfrekvens; antall personer som forlater nettstedet ditt raskt etter å ha besøkt den. 

  • Hvordan finner folk nettsiden din?

Hvis du vet hvor den besøkende fant nettsiden din, kan du bruke den informasjonen for å øke trafikken og lage strategiske avgjørelser. For eksempel, dersom de fleste besøkende kommer fra google søkemotor, da bør du kanskje bruke tid og ressurser på en god SEO-kampanje for å forbedre trafikkmengden du mottar hver måned fra søk. 

På den samme måten, kan du også bruke tid og ressurser på andre plattformer, som for eksempel, dine programmer for sosiale medier som ikke fungerer, og prøv å forbedre dem. 

Du kan spore denne statistikken ved å klikke på anskaffelse / all trafikk / kanaler.

  • Innhold

Som vi alle vet er innhold svært viktig. Ved å vite hva slags type innhold som genererer mest engasjement, kan du fortsette å produsere den samme typen populære innhold for brukerne dine. For eksempel, hvis du har skrevet steg-for-steg guider som tiltrekker seg oppmerksomhet, bør du fortsette å skape samme type innhold og gi mer verdi til dine lesere. 

Du kan spore denne statistikken ved å gå til oppførsel/ sideinnhold/ alle sider i navigasjonslinjen. Du vil kunne se en liste over det mest populære innholdet. 

  • Mobil

Responsivt design for mobile enheter er viktig. Det er viktig at man får samme funksjoner, uansett om man surfer fra mobilen eller desktop. For å bestemme om du bør sikre at alle funksjoner fungerer på dine mobile enheter, slik som å direkte ringe et telefonnummer eller sende en adresse til din google maps app, se på statistikkene for å se hvor mange som har besøkt siden din via deres mobile enheter. 

Du kan spore denne statistikken ved å gå til publikum / mobil / oversikt i navigasjonslinjen. 

Lykke til med sporingen!