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Hvad er et top-level domæne?

Et top-level domæne er den del af domænet, som kommer efter punktummet.

Har du allerede din egen hjemmeside, så ved du med al sandsynlighed godt, hvor vigtigt dit domænenavn er i forhold til branding. Men vidste du også, hvor afgørende valget af TLD er i forhold til, hvordan din hjemmeside ranker i søgemaskinerne? 

For dig som overvejer at oprette din egen hjemmeside, og få en bedre forståelse for, hvad som kræves for at få succes, så er du det rigtige sted.

I denne artikel vil vi nemlig fortælle dig om, hvad et top-level domæne er, hvilke forskellige domæneendelser der findes, hvad formålet er med at have et top-level domæne, og endelig lidt om, hvordan du kan registrere et top-level domæne. 

Hvad er et top-level domæne?

Et top-level domæne (TLD) er det samme som en domæneendelse. Og hvad betyder det så helt konkret? Et top-level domæne, eller en domæneendelse, er den del af det fulde domænenavn, som kommer efter punktummet.

For eksempel er one.com’s top-level domæne altså .com. Andre eksempler på TLD’er er .dk, .net eller .info, og du vil blive overrasket over, hvor mange forskellige TLD’er, der rent faktisk er at vælge imellem.

Hvilke forskellige domæneendelser (TLD’er) findes der?

De fleste, som har en hjemmeside, kender slet ikke til forskellen på de forskellige domæneendelser.

Det skyldes, at langt de fleste vælger domæneendelsen .dk, fordi det er den mest benyttede TLD for danske hjemmesider.

Men hvad de færreste måske ved, så har valget af domæneendelse stor betydning for, hvordan den enkelte hjemmeside bliver rangeret i søgemaskinerne.

Forklaringen er den, at når Google indekserer en hjemmeside, så vil den TLD, som indgår i domænenavnet automatisk få Google til at tro, at hjemmesiden er knyttet til et specifikt geografisk område.

Derfor er det også vigtigt, at du skaber indhold, man kan sige ’lokalt indhold’, der knytter sig til det område, hvor din virksomhed opererer.

Det er med andre ord vigtigt at overveje, hvilken domæneendelse du bruger. Din hjemmesides TLD er nemlig mindst lige så vigtigt som valget af selve domænenavnet. Og hvis du vil sælge produkter på det danske marked, så er .dk domæneendelsen (Landekode, topdomæner eller ccTLD) klart at foretrække fremfor at vælge .com eller en landekode som f.eks. .se, der ikke knytter sig til Danmark.

Landekode topdomæner (ccTLD)

Forkortelsen ’ccTLD’ står for landekode topdomæne (country code top-level domain).

Der findes et domæne på topniveau (TLD), for stort set alle lande. For eksempel så er .dk knyttet til Danmark, ligesom .se er det for Sverige. Andre eksempler kan være .it for Italien eller .co.uk for Storbritannien.

For det første, så er brugen af en specifik landekode både med til at vise brugerne og Google, i hvilket land din hjemmeside er registreret. For det andet, så er valget af en specifik landekode, der er knyttet til det land, hvor hjemmesiden er registreret, med til at forbedre placeringerne i de forskellige søgemaskiner.  

Man skal dog være opmærksom på, at hvert land har lov til at opstille sine egne retningslinjer, og at man derfor ikke bare nødvendigvis kan vælge den landekode, som man måtte ønske. Det gælder f.eks. i Frankrig, hvor landekode topdomænet er begrænset til kun at måtte benyttes af borgere eller virksomheder i Frankrig. Det samme gælder i Canada, der kun tillader landets egne borgere at benytte den landespecifikke domæneendelse, som i dette tilfælde er .ca.

Long hair brunette pink jumper explaining her TLD is .co.uk

Generiske top level domæner (gTLD)

Et gTLD står for et generisk top level domæne.

De generiske topdomæner blev oprindeligt brugt tilbage i 1980’erne, som en måde at organisere hjemmesider indenfor forskellige kategorier. Nogle eksempler på generiske top level domæner er .com, .gov og .net.

Generiske topdomæner har stor værdi, fordi de er kendt af de fleste. Mest kendt er selvfølgelig .com.

Men selvom .com kan synes som den oplagte løsning, så er det ikke sikkert, at det er det, som du skal vælge. Sørg for at vælge den domæneendelse, som giver dig de bedste placeringer i søgemaskinerne. 

Sponsorerede topdomæner (sTLD)

Et sTLD eller sponsorerede domæner på topniveau er et top-level domæne, som er sponsoreret af en virksomhed, en organisation eller en bestemt gruppe.

Sponsorerede topdomæner (sTLD) er altså domæner, der kontrolleres af forskellige brancher eller politiske organisationer, som kan bestemme over, hvem der kan bruge disse TLD’er.

Eksempler på sTLD’er kan være .museum til brug for museer eller .travel til brug indenfor rejsebranchen. 

Hvordan registrerer man et top-level domæne?

Hvis du vil registrere et top-level domæne, så skal du gøre det gennem en domæneregistrator, som eksempelvis one.com.

Det eneste, som du skal gøre, er at undersøge om dit ønskede domænenavn og den foretrukne domæneendelse i kombination er ledigt. Det gør du nemt og hurtigt ved at bruge søgefunktionen på siden for ledige domæner.    

Når du har fundet den ønskede kombination, så skal du blot gøre følgende:

  1. Oplys dit domænenavn.
  2. Oplys den ønskede domæneendelse.
  3. Indtast dine kontaktoplysninger.
  4. Tilføj dine betalingsoplysninger.

Lige så snart, at du har modtaget din bekræftelse, kan du gå i gang med at lave din egen hjemmeside.