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What to think about when you buy a domain name

Find the perfect domain name and start your online journey today.

You’re finally taking a step into your new online journey, and you’re thinking about buying a domain name. Believe it or not, you must really consider what you’re trying to achieve when you’re buying a domain name. First, you want to send out a real authentic message to your future users and customers. Second, your domain name will be a considerable part of your brand and something your business will be recognised for. Thus, it’s important to emphasise weight on your domain name.

This article will dive into what you should consider before buying a domain name.

Four things to think about before purchasing a domain name

Below we’ve listed four things you should consider before deciding on your domain name. Also, keep in mind that you need to check the name’s domain availability once you’ve decided on your domain name. More on this further down. 

Should you have your personal name as your domain name? 

Many people have their real names as domain names. There is nothing wrong with this choice; however, there are things to consider if you decide to go about it this way. 

The issue with having a personal name as a domain name is that it doesn’t say a lot about your business. It’s usually good if the domain name indicates what type of business you own. Nevertheless, many famous brands have domain names that are not indicative of the business, and they’ve still managed to be successful. 

But it’s something to consider if you decide to have your name; you need to be aware that you might need to clarify the intent of your business in other ways. 

Have a keyword in your domain name

If you decide to purchase a domain name that is indicative of your business, you should have a keyword in the domain name to make it clear. Not only will this clarify, for example, to a stranger what type of business you own, but it can also help your SEO activities. Therefore, before doing a domain name check, have a couple of keywords ready at hand that you like and can work with.

It might be hard to find your dream name when you check the domain availability; having several keywords at hand is a good way to ensure that at least one of those keywords will be available.

Search on Google

Once you have your domain name and know that the domain name is available, you should search the name on Google. You want to eliminate the risk of buying a domain name that’s too close to someone else’s domain name. You don’t want any confusion when someone decides to google your website; you don’t want them to end up at the wrong website. 

Domain name check

Once you have everything set, go to namecheckr and type in your intended domain name. This domain finder will search all social media for the domain name you want to ensure that you can use the domain name on all platforms. For example, it won’t be ideal if you purchase a domain name to realise later that you can’t open an account with Facebook because the name is taken. 

Even if you don’t plan on creating every social media account, you want to make sure that no one else can use your domain name as their Facebook page name – again, to eliminate confusion and any grey area that misrepresents your business.