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Quelle extension de domaine choisir ?

Apprenez à choisir une bonne extension de domaine pour votre site Web

Le nom de domaine est la première étape de la création de votre site web. Votre nom de domaine est ce que quelqu’un tape pour trouver votre site web. Un nom de domaine se compose d’un sous-domaine, un domaine de deuxième niveau et un domaine de premier niveau (TLD), comme on le voit dans l’exemple ci-dessous :

• sous-domaine – www

• domaine de deuxième niveau – one

• domaine de premier niveau – .com

Le domaine de deuxième niveau est la partie la plus importante de votre nom de domaine. C’est votre nom de marque particulier.

N’oubliez pas le domaine de premier niveau, également connu sous le nom d’extension de domaine. Votre extension de domaine est importante pour les personnes qui recherchent votre site web et les moteurs de recherche.

Quelle est la meilleure extension de domaine pour mon site web ?

Il n’est pas toujours facile de savoir quelle extension de domaine convient le mieux. .com est populaire, mais ce n’est pas toujours être la meilleure solution pour vous. Il existe de nombreuses options parmi lesquelles choisir, et nous pouvons vous aider à déterminer quelle extension de nom de domaine choisir parmi celles qui vous conviennent le mieux.

Dans cet article, nous vous aiderons à déterminer s’il est préférable de choisir un domaine .fr ou .com ou une autre extension de domaine.

Quels sont les différents types d’extensions de domaine ?

Nous pouvons diviser les extensions de domaine en deux catégories différentes : les domaines génériques de premier niveau (gTLD) et les domaines de premier niveau de code de pays (ccTLD)-qui sont liés à un pays.

Domaines génériques de premier niveau

Les domaines génériques de premier niveau existent depuis le début d’internet. Alors qu’il y avait à l’origine 7 TLD génériques différents, il y en a maintenant des centaines parmi lesquels choisir. Chaque TLD générique a été créé avec sa propre signification. Par exemple, .com était un TLD pour les sites Web commerciaux, tandis que.info était destiné aux sites Web d’information.

Exemples de domaines génériques de premier niveau

  • .com
  • .org
  • .info

Domaines de premier niveau de code pays

Les extensions de domaine spécifiques à un pays sont également très populaires. Ceux-ci donnent à l’utilisateur une indication directe du pays dans lequel se trouve votre entreprise. Dans la plupart des pays, .com et le code pays TLD sont les extensions de domaine les plus utilisées. En France, par exemple, .fr et. com sont toutes des extensions de domaine populaires.

Exemples de domaines de premier niveau de code pays

  • .au
  • .uk
  • .fr

Dois-je enregistrer un nom de domaine .fr ou .com ?

L’extension de domaine que vous devez choisir peut dépendre de plusieurs choses : l’objectif de votre site web, le public que vous souhaitez atteindre et si le nom de domaine est déjà pris.

Considérez le but de votre site web si vous avez du mal à choisir entre un .fr, un .com ou une autre extension de domaine. Ci-dessous, nous expliquons quelle extension de domaine est la meilleure pour quel but.

Enregistrement d’un nom de domaine .com

Si vous souhaitez créer un site Web en plusieurs langues ou atteindre un public international, vous devez enregistrer un nom de domaine .com. De cette façon, vous pouvez créer des sous-dossiers (www.website.com/en/) ou sous-domaines (en.website.com) pour chaque langue ou marché.

L’extension de domaine.com est de loin la plus populaire avec plus de 50% de tous les sites Web sur internet qui l’utilisent. Même si vous n’avez aucune ambition internationale, c’est un excellent choix. Vous ne pouvez pas vous tromper avec un nom de domaine en .com.

Enregistrement d’un nom de domaine .fr

Pour les entreprises locales et les sites Web sans ambitions internationales, un nom de domaine .fr serait le meilleur choix. Si vous souhaitez cibler plusieurs pays qui parlent la même langue, vous pouvez également choisir un TLD de code pays, mais il serait préférable de choisir un TLD générique. Important à retenir: certains TLD de code de pays ne peuvent être enregistrés que si vous ou votre entreprise pouvez prouver que vous êtes situé dans ce pays.

Plus d’options avec les nouvelles extensions de domaine

Les extensions de domaine comme .com et.net existent depuis longtemps, mais ces dernières années, de nombreuses nouvelles extensions de domaine ont été créées. L’ajout de nouvelles extensions de domaine donne aux utilisateurs plus d’options et de flexibilité lorsqu’il s’agit d’enregistrer leur nom de domaine idéal. Les TLD émergents tels que .club et .online sont d’excellents choix et pourraient être un excellent ajout à votre nom de marque.

Extensions de domaine multiples

En enregistrant à la fois une extension de domaine .fr et.com, vous n’avez pas à vous soucier que quelqu’un d’autre enregistre cette même extension de domaine et prenne potentiellement une part du trafic de votre site web. Vous pouvez simplement en choisir un qui sera l’adresse visible de votre site web et rediriger les autres noms de domaine vers celui-ci.

Si vous voulez voir toutes les possibilités, parcourez notre sélection de noms de domaine. Nous offrons plus de 380 extensions de domaine différentes !