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O que é um subdomínio?

Aprenda neste artigo como criar um subdomínio e que benefícios lhe traz

Um subdomínio permite que os seus visitantes naveguem no seu site sem esforço. A fim de compreender realmente o subdomínio, precisamos de explicar todos os níveis do URL. Vamos lá então.

– Um domínio de nível superior, também conhecido como TLD (Top Level Domain), é com o que terminam todos os sites, tais como .com, .org, .co.UK, etc. Há vários domínios de nível superior disponíveis que pode escolher quando criar o seu site.

– Um domínio de segundo nível, também conhecido como SLD (Second Level Domain), é o nome do seu site. Por exemplo, o one em one.com é o domínio de segundo nível. 

– Um subdomínio facilita a navegação. 

O domínio de segundo nível no seu URL é o que torna o seu domínio único. Pode nomear o seu negócio como quiser e garantir que é memorável. 

Exemplo:

www = Subdomínio. one = Domínio de segundo nível .com = Domínio de primeiro nível (ou de nível superior)

Crie um subdomínio

Sabia que www é também um subdomínio? É verdade, www é um subdomínio; no entanto, não tem de usar www como seu subdomínio. Pode ter um subdomínio único que se adapte perfeitamente ao seu site sem ter de comprar um novo domínio. 

Assim, por exemplo, se possuir um website de comércio eletrónico com uma loja online, pode utilizar loja em vez de www. Pode substituir www por blog, fotos, vídeos, etc, para facilitar a navegação do utilizador.

Se utilizarmos o nosso site como exemplo, podemos utilizar store.one.com. Assim, um subdomínio é uma extensão de um domínio que já possui. 

Quando se deve utilizar um subdomínio? 

Então, quando se deve utilizar um subdomínio? Digamos que tem uma florista. Vende várias flores exclusivas e bonitas. Além disso, aos domingos à tarde, hospeda uma oficina na sua loja de flores. As pessoas podem reservar um lugar, ir à sua loja, e aprender a fazer arranjos de flores bonitas. 

Tira fotografias de todos os arranjos de flores feitos pelos seus clientes e até fotografias do evento porque as quer partilhar com os seus visitantes no seu site. No entanto, não quer sobrelotar o seu site partilhando todas estas imagens. Além disso, talvez queira ter um endereço web separado onde as pessoas possam ver o aspeto do evento. Se encontrar uma situação semelhante a esta, a utilização de um subdomínio é uma excelente oportunidade. 

Além disso, também pode criar um subdomínio que se concentre na marcação efetiva do evento. Algo como: evento.arranjofloresdomingo.com. Desta forma, as pessoas podem clicar neste endereço web e reservar o seu spot sem esforço. 

Exemplos de subdomínios

É possível criar um subdomínio para várias situações. Algumas destas situações podem ser:

  • Organizar o seu conteúdo 

Organizar o seu conteúdo no site. Se tiver uma grande quantidade de conteúdos semelhantes, poderá querer criar um subdomínio para permitir um acesso mais fácil. 

  • Chame a atenção para o seu conteúdo

Talvez tenha publicado recentemente algum conteúdo novo, ou tenha inventado um novo produto, e queira comercializá-lo. Pode criar um subdomínio para o destacar. 

  • Limpar informação

Pode criar um subdomínio apenas para dar informações corretas sobre um evento que esteja a ter ou uma descrição do produto. 

  • Ambiente de encenação

Muitas pessoas criam um subdomínio como uma versão encenada de um site. Utilizar subdomínios como área de testes é uma ótima forma de testar novos plugins que poderá querer experimentar. Ou talvez queira fazer algumas alterações ao seu site, mas quer ver como vai ficar antes de o publicar. 

Um subdomínio permite-lhe testar até estar satisfeito e pronto a publicar. 

  • Dispositivos móveis

Pode criar um subdomínio para separar o seu site para dispositivos móveis do site para computador.

  • Localização/idioma específico

Outra forma de utilizar um subdomínio é tendo múltiplos subdomínios para diferentes línguas. Se tiver um site internacional, pode criar um subdomínio para todas as diferentes línguas e localizações dos seus clientes. 

Pode criar até 500 subdomínios, e não tem sequer de pagar por um novo nome de domínio. Todos estes 500 subdomínios podem ser ligados ao seu único nome de domínio. Também pode ter vários níveis dentro do seu subdomínio, tais como evento.imagens.arranjofloresdomingo.com.

O seu subdomínio pode ter até 250 caracteres de comprimento, mas os níveis do seu subdomínio só podem ter 63 caracteres de comprimento. 

Diferença entre subdomínio e subdiretório

Qual é a diferença entre um subdomínio e um subdiretório? De uma perspetiva de SEO, o Google vê um subdomínio como uma página nova e separada e irá fazer crawl e indexar os seus subdomínios separadamente. Assim, terá de assegurar que o SEO otimiza os seus subdomínios também para ganhar tráfego online. 

Um subdiretório é onde os ficheiros são armazenados sob o seu domínio primário, para que não estejam separados do seu domínio. O Google não vê um subdiretório como um site separado. Por conseguinte, a otimização SEO do seu site será partilhada entre o seu domínio e o subdiretório.