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Que extensão de domínio devo usar?

Aprenda a escolher uma boa extensão de domínio para seu site

O nome de domínio é o primeiro passo para criar o seu site. O seu nome de domínio é o que alguém escreve para encontrar o seu site. Um nome de domínio é constituído por um subdomínio, um domínio de segundo nível e um domínio de nível superior (TLD), conforme se vê no exemplo a seguir:

• subdomínio – www

• domínio de segundo nível – one

• domínio de nível superior – .com

O domínio de segundo nível é a parte mais importante do seu nome de domínio. É o seu nome de marca único.

Não se esqueça do domínio de nível superior, também conhecido como extensão de domínio. A sua extensão de domínio é importante para as pessoas que pesquisam o seu site e para os motores de busca.

Qual é a melhor extensão de domínio para o meu site?

Nem sempre é fácil saber qual a extensão de domínio que melhor se adequa. .com é popular, mas nem sempre tem de ser a melhor solução para si. Há muitas opções à escolha, e podemos ajudá-lo a identificar a que funciona melhor para si.

Neste artigo, iremos ajudá-lo a perceber se é melhor escolher um domínio .pt, um domínio .com ou outra extensão de domínio.

Quais são os diferentes tipos de extensões de domínio?

Podemos dividir as extensões de domínio em duas categorias diferentes: domínios de nível superior genéricos (gTLD) e domínios de nível superior de código de país (ccTLD) – que estão ligados a um país.

Domínios de nível superior genéricos

Os domínios de nível superior genéricos existem praticamente desde o início da internet. Enquanto originalmente existissem 7 TLD genéricos diferentes, atualmente existem centenas à escolha. Cada TLD genérico foi criado com o seu próprio significado. Por exemplo, .com era um TLD para sites comerciais, enquanto .info se destinava a sites informativos.

Exemplos de domínios de nível superior genéricos

  • .com
  • .org
  • .info

Domínios de nível superior de código de país

As extensões de domínio específicas de países também são muito populares. Estas dão ao utilizador uma indicação direta do país em que a sua empresa se localiza. Na maioria dos países, .com e TLD de código de país são as extensões de domínio mais usadas. No Portugal, por exemplo, .pt e .com são todas extensões de domínio populares.

Exemplos de domínios de nível superior de código de país

  • .pt
  • .br
  • .co.uk

Devo registar um nome de domínio .pt ou um .com?

Qual a extensão de domínio que deve escolher pode depender de várias coisas: a finalidade do seu site, a audiência que pretende alcançar e se o nome de domínio já está tomado.

Considere a finalidade do seu site se estiver indeciso entre uma extensão de domínio .pt, .com ou outra. A seguir explicamos que extensão de domínio é melhor para cada finalidade.

Registar um nome de domínio .com

Se pretende criar um site em vários idiomas ou alcançar uma audiência internacional, deverá registar um nome de domínio .com. Desse modo, pode criar subpastas (www.website.com/pt/) ou subdomínios (pt.website.com) para cada idioma ou mercado.

A extensão de domínio .com é, de longe, a mais popular, sendo usada por mais de 50% de todos os sites da internet. Mesmo que não tenha ambições internacionais, é uma excelente oportunidade. Um nome de domínio .com é sempre um boa escolha.

Registar um nome de domínio .pt

Para empresas locais e sites sem ambições internacionais, um nome de domínio .pt seria a melhor escolha. Se quiser chegar a vários países que falam a mesma língua, poderá também escolher um TLD de código de país, mas seria melhor optar por um TLD genérico. É importante não esquecer: alguns TLD de código de país apenas podem ser registados se a sua empresa conseguir provar que está localizada nesse país.

Mais opções com extensões de domínio mais recentes

Extensões de domínio como .com e .net existem há muito tempo, mas nos últimos anos foram criadas muitas extensões de domínio novas. A adição de novas extensões de domínio dá aos utilizadores mais opções e flexibilidade para registar o seu nome de domínio ideal. TLD emergentes como .club e .online são excelentes escolhas e podem ser um ótimo acréscimo ao nome da sua marca.

Extensões de domínio múltiplas

Ao registar uma extensão de domínio .pt e .com, não tem de se preocupar com o facto de alguém registar essa mesma extensão de domínio e potencialmente ficar com uma quota do tráfego do seu site. Pode simplesmente escolher um que seja o endereço visível do seu site e redirecionar os outros nomes de domínio para este.

Se quiser ver todas as possibilidades, navegue pela nossa seleção de nomes de domínio. Oferecemos mais de 380 extensões de domínio diferentes!