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¿Qué es un subdominio?

En este artículo, aprende cómo crear un subdominio y la forma en que puede ayudarte

Un subdominio permite a tus usuarios navegar fácilmente por tu sitio web. Para entender realmente lo que es un subdominio, primero tenemos que explicar todos los niveles de una URL.

  • Un dominio de nivel superior, también conocido como TLD, son las terminaciones de todos los sitios web, como .com, .org, .es, etc. Existen varios dominios de nivel superior entre los que puedes elegir cuando crees tu sitio web.
  • Un dominio de segundo nivel, también conocido como SLD, es el nombre de tu sitio web. Por ejemplo, la palabra “one” de one.com es el dominio de segundo nivel. 

– Un subdominio facilita la navegación. 

El dominio de segundo nivel en tu URL es lo que hace que tu dominio sea único. Puedes elegir el nombre que quieras para tu negocio y hacerlo memorable. 

Por ejemplo:

www = Subdominio one = Dominio de segundo nivel .com = Dominio de nivel superior.

Cómo crear un subdominio

¿Sabías que www también es un subdominio? Así es. www es un subdominio, pero no tienes que utilizar www como subdominio. Puedes tener un subdominio único que se adapte perfectamente a tu sitio web sin tener que comprar un nuevo dominio. 

Así que, por ejemplo, si tienes una tienda online, puedes utilizar la palabra “tienda” en lugar de www. Puedes sustituir www por blog, fotos, vídeos, etc., para facilitar la navegación de tus usuarios.

Si tomamos nuestro sitio web como ejemplo, podríamos tener la URL tienda.one.com. Así pues, un subdominio es una extensión de un dominio que ya tienes. 

Cuándo utilizar un subdominio 

Imagina que tienes una floristería. Vendes una variedad de flores exclusivas y preciosas. Además, los domingos por la tarde, organizas un taller en tu floristería en el que se puede aprender a hacer bonitos arreglos florales reservando plaza.

Haces fotos de todos los arreglos florales realizados por tus clientes, así como del evento en sí porque quieres compartirlas con las visitas a tu sitio web. No obstante, no quieres saturar tu web subiendo todas estas fotos, sino que piensas en la posibilidad de tener una URL independiente en la que se pueda ver el evento. Si esta situación es similar a la tuya, te aconsejamos utilizar un subdominio. 

También puedes crear un subdominio orientado a las reservas de plazas para el evento, que podría ser algo así: evento.domingodearrreglosflorales.com. De este modo, se puede hacer clic en este enlace y reservar plaza cómodamente. 

Cuándo utilizar un subdominio: ejemplos

Puedes crear un subdominio para diversas ocasiones, tales como:

  • Organizar tu contenido 

Si tienes una gran cantidad de contenidos similares, a lo mejor te interesa crear un subdominio para permitir un acceso más fácil a tus contenidos. 

  • Llama la atención hacia tu contenido

Puedes crear un subdominio para destacar nuevo contenido que hayas publicado recientemente, o un producto que hayas creado para su comercialización. 

  • Información clara

Puedes crear un subdominio exclusivo para ofrecer información precisa sobre un evento que vas a celebrar o para describir un producto en particular. 

  • Entorno de pruebas

Muchos crean un subdominio para que haga las veces de versión de prueba de un sitio web. Utilizar los subdominios como entornos de pruebas es una excelente manera de probar nuevos plugins y de ver cómo se ven los cambios que has realizado en tu sitio web antes de publicarlo. 

Con un subdominio podrás hacer pruebas hasta que estés a gusto y listo para publicar. 

  • Dispositivos móviles

Puedes crear un subdominio para separar la versión de tu sitio web para móviles de la versión de escritorio. 

  • Ubicación e idioma específico

También puedes crear múltiples subdominios para diferentes idiomas. Si tienes un sitio web internacional, puedes crear un subdominio para cada uno de los idiomas y lugares en los que están sus clientes. 

Puedes crear hasta 500 subdominios sin tener que pagar por un nuevo dominio. Todos estos 500 subdominios pueden estar vinculados a un único dominio. Además, puedes tener varios niveles dentro de tu subdominio, como por ejemplo, evento.fotos.domingodearrreglosflorales.com. 

Tu subdominio puede tener hasta 250 caracteres, pero cada uno de los niveles de tu subdominio solo pueden tener 63 caracteres. 

Diferencia entre subdominio y subdirectorio

¿Cuál es la diferencia entre un subdominio y un subdirectorio? Desde el punto de vista del SEO, Google considera un subdominio como una página nueva e independiente y rastrea e indexa los subdominios por separado. Por lo tanto, tendrás que asegurarte de optimizar tus subdominios para generar tráfico a tu web.  

Un subdirectorio es el lugar donde se almacenan los archivos bajo tu dominio principal, por lo que no están separados de tu dominio. Google no ve los subdirectorios como sitios web independientes, así que la optimización SEO de tu sitio web será compartida entre tu dominio y tu subdirectorio.