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Come aumentare il tasso di conversione

Leggi e implementa i nostri suggerimenti ora!

Se decidi di creare il tuo sito web, è probabile che tu voglia iniziare a vendere i tuoi prodotti e servizi online. Potresti aver ideato un ottimo prodotto da condividere con il pubblico e,  aumentando le conversioni, avresti la possibilità di creare e vendere sempre più prodotti.

Ma cosa succede quando hai tantissimi di utenti che visitano il tuo sito web, ma il tuo tasso di conversione non corrisponde al numero di visitatori?

In questo articolo, ti forniremo alcuni ottimi suggerimenti e trucchi su come aumentare il tasso di conversione.

Che cos’è il conversion rate?

Prima di tutto, spieghiamo cos’è il conversion rate o tasso di conversione.

Supponiamo che vendi fiori nel tuo negozio online. Il tuo scopo è che i clienti visitino il tuo sito web, effettuino un ordine, acquistando dei fiori freschi, così da realizzare un profitto e sostenere il tuo negozio online.

Naturalmente, non tutti coloro che visitano il tuo sito web acquisteranno i tuoi fiori, ma solo una parte di essi lo farà.

Se otto persone trovano il tuo sito web tra i risultati del motore di ricerca, è molto probabile che solo quattro di esse lo visiteranno, navigando tra i fiori che offri, e che solo due sceglieranno di acquistare i fiori. In questo caso, il 50% delle persone che hanno visitato il tuo negozio ha effettuato un acquisto, determinando un tasso di conversione delle vendite del 50% dei visitatori.

È importante comprendere le potenzialità del tasso di conversione, perché esso ti mette a disposizione dati preziosi. Ad esempio, se noti che hai traffico, ma esso non genera vendite, puoi provare a capirne la causa. Puoi utilizzare questi dati per ottimizzare e risolvere il problema, aumentando il tasso di conversione delle vendite. Se, al contrario, non hai molto traffico, puoi cercare di concentrare gli sforzi per migliorare il volume di visitatori e aumentare il tasso di conversione delle vendite.

Funnel di conversione delle vendite

Ora che sappiamo come funziona il tasso di conversione, discutiamo di cosa possiamo fare per migliorare le conversioni. L’implementazione di una delle seguenti tecniche può aumentare il conversion rate. 

Usare moduli più brevi

Ti è mai capitato di voler acquistare qualcosa online, di procedere al checkout e di esserti imbattuto in un modulo incredibilmente lungo da compilare? Quando i visitatori riscontrano questo problema, decidono di uscire dalla pagina e non acquistare. Il tempo è sempre troppo poco e potrebbe indurre i clienti ad abbandonare l’acquisto.

Accorcia i moduli sul tuo sito web, che si tratti di un modulo di iscrizione via email, di un modulo di contatto, di un modulo per un usufruire di un periodo di prova o, nel nostro esempio, di un modulo di pagamento.

Sfruttare l’approvazione sociale

Per approvazione sociale intendiamo le recensioni dei clienti. Statisticamente, il 72% dei clienti non finalizza un acquisto a meno che non abbia prima letto alcune recensioni di altri utenti.

Se visiti un sito web per la prima volta, molto probabilmente vorrai leggere le recensioni relative al prodotto a cui sei interessato. Vorrai provare un senso di fiducia prima di effettuare un acquisto. Dall’altro lato invece, le recensioni positive ti serviranno a far crescere la fiducia nel tuo marchio e la tua reputazione.

Sfrutta l’approvazione sociale nel tuo sito web, in modo che i tuoi visitatori possano muoversi senza problemi ed essere in grado di effettuare l’acquisto senza sforzi e senza dubbi.

Tracciare i comportamenti degli utenti

I dati sono un bene essenziale. Avere a disposizione dati per capire cosa funziona e cosa non funziona sul tuo sito web è fondamentale.

Tenere traccia dei comportamenti dei tuoi utenti è altrettanto importante. Puoi ottenere informazioni su come hanno trovato il tuo sito web, su quale pagina hanno passato più tempo, su quali tipi di prodotti hanno cliccato o se hanno iniziato a compilare un modulo ma all’improvviso hanno deciso di uscire dalla pagina.

Tracciandone i comportamenti, puoi acquisire conoscenze e comprendere meglio i tuoi visitatori. Puoi anche vedere se una campagna recente è andata bene o meno, e in quest’ultimo caso, capire perché e come migliorarla.

Aggiungere una chat dal vivo

Rendi semplice per i tuoi visitatori porti delle domande. Spesso i clienti hanno bisogno di discutere con te prima di un acquisto e potrebbero avere domande su un prodotto o servizio.

Aggiungendo una chat dal vivo al tuo sito web, per consentire ai visitatori di porti delle domande, renderai felici i tuoi visitatori e vedrai un aumento del tasso di conversione delle vendite.

Implementare dei pop-up

I pop-up sono un ottimo modo per migliorare le conversioni. Puoi decidere cosa vuoi evidenziare attraverso i tuoi pop-up, mostrando davvero qualsiasi cosa, dai diversi prodotti, a un periodo di prova gratuito che stai offrendo, ad altri contenuti di valore.

– Ricordati di mettere un timer sul tuo pop-up per evitare di infastidire i tuoi visitatori.

– Rendi semplice per il tuo visitatore la chiusura del pop-up. Non vorrai che un tuo visitatore esca dal tuo sito perché non è riuscito a chiudere un pop-up!

– Assicurati che il pop-up appaia solo una volta.

Offrire delle prove

Offri delle prove ai tuoi clienti. Per esempio una prova gratuita di sette giorni, oppure un periodo di prova a solo 1 euro. Le prove sono un ottimo modo per aumentare il tasso di conversione del tuo sito web, poiché molti clienti desiderano provare un servizio prima di acquistarlo.

Decidendo di offrire delle prove, potresti guadagnare di più, perchè, in molti casi, i tuoi visitatori si innamoreranno dei tuoi prodotti, diventando clienti abituali.

Eliminare le distrazioni 

Non sopraffare i tuoi visitatori. Se hai vari contenuti, pop-up, video, immagini ecc., stai attento a non farli diventare elementi negativi, che spostino cioè, l’attenzione del tuo visitatore verso altre direzioni. Non vuoi distrarre il tuo visitatore dall’obiettivo principale. Se qualcosa non è importante, non mostrarlo. Assicurati che tutto sia chiaro e ordinato e che ogni visitatore possa navigare facilmente.

Inserire le call to action

Inserire un pulsante di una call to action (CTA) è fondamentale. La call to action è una spinta nella giusta direzione, che dovrebbe incoraggiare un visitatore a effettuare un acquisto. Una CTA può veicolare qualsiasi cosa, ispirare i tuoi visitatori a condividere i tuoi contenuti sui loro social media, effettuare un acquisto o iscriversi alla newsletter.

Includi le call to action in tutto il tuo sito web, assicurandoti che siano stimolanti e accessibili e che il visitatore raggiunga la pagina di destinazione desiderata cliccando sul pulsante della call to action.

Inserire un conto alla rovescia

Che cos’è un conto alla rovescia? È un ottimo modo per invogliare i clienti a effettuare un acquisto. Se hai un prodotto o un servizio da vendere, puoi offrirlo a un ottimo prezzo scontato per un breve periodo. Per esempio, garantire il 20% di sconto sul prezzo originale per soli due giorni.

L’inserimento di un conto alla rovescia sul tuo sito web attirerà i clienti, invogliandoli all’acquisto, semplicemente perché a tutti piace fare affari. Grazie ad un timer, il cliente sarà sempre consapevole di quanto tempo ha ancora a disposizione per l’acquisto, prima che l’offerta finisca.

Speriamo che i nostri suggerimenti ti portino molti clienti e aumentino il tuo tasso di conversione!