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Hvordan skrive en markedsføringsepost?

Finn ut hvordan du kan skrive attraktive setninger i dine e-poster for at din virksomhet skal lykkes

Epost markedsføring er fortsatt utrolig viktig siden verden er avhengig av e-post. Og det kan være bekymringsfullt å jobbe med e-postkampanjer. Du kan bruke flere timer på å skrive iøynefallende e-poster, men så blir dessverre e-posten sendt videre til en mappe eller, verre, blir gjenkjent som søppelpost. Så, hva kan du gjøre for å sørge for at e-posten din lander i mottakerens innboks? 

Hvordan skrive en profesjonell email? Les våre tips og triks i denne artikkelen for å lære hvordan du kan skrive effektive markedsføringseposter. 

Effektiv email skriving

Å forsikre at e-postene lander i publikummets innboks er faktisk en vanskelig oppgave. Man skulle tro at hvis noen har registrert seg for å motta e-post fra deg – at e-postene faktisk havner i innboksen.

1,5 milliarder mennesker bruker Gmail verden over. Hva Google har gjort er at de har laget en  mappe som heter “Reklamefane” der alle e-poster som signaliserer salgsfremmende innhold lander direkte i den mappen. Selv om folk registrerer seg for å motta e-postene dine, kan det hende at e-postene lander i “reklamefanen” -mappen eller den faktiske søppelpost-mappen. Faktisk lander 68% av e-postene som ikke havner i spam-mappen, i den reklamefanen. Men hvis det er e-postene dine som påvirkes, kan det påvirke deg negativt. La oss for eksempel si at du brukte flere timer på å skrive flotte markedsføringseposter om et produkt du akkurat har lansert. Du sender e-posten til din liste med abonnenter og mottar ikke noe tilbakemelding. Eller la oss si at du jobber som en copywriter og en bedrift har leid deg inn for å skrive iøynefallende e-poster om et nytt produkt som de lanserer. Du sender selskapet den gode eposten du har skrevet; de sender de alle til deres abbonenter via deres e-post programvare og får ingen tilbakemelding. Hvem tror du de vil legge skylden på? Mest sannsynlig deg og din email copywriting. De vil mest sannsynlig konkludere med at din e-post markedsføring ikke var god nok, i stedet for å se på leveransen av e-postene.

Gjennomsnittlig leveringsgrad er 77%, for å ikke nevne en 68% risiko at epostene vil havne i reklamefanen hvis Googles programvare for maskinlesing lukter salgssamtaler i e-posten. For å gjøre email copywriting mer kompleks, er gjennomsnittsfrekvensen for en person som leser e-posten din som havner i mappen med reklamefaner, 19,99 prosent, så dine sjanser blir  mindre og mindre for hvert minutt. 

Og til slutt, klikkfrekvensen; som betyr at hvis en person klikket på e-posten og klikket på produktet ditt, får du en klikkfrekvens på 2,5%

Derfor må du implementere tipsene våre for å øke sjansene for at mottakerne får e-postene dine. 

Email copywriting

Internett -leverandører, også kjent som ISPs, holder et øye med ditt vokabular, innhold, formatering og engasjement når du skriver e-poster.

Emnelinjer

Emnjelinjer er en nøkkelfaktor i epost markedsføring. Først og fremst bør emnelinjen i eposten være utrolig iøynefallende slik at ingen kan ignorere det. Sørg for at emnelinjen ikke er for lang, at du ikke bruker rare symboler og at det oppsummerer hovedpoenget med e-posten din. Emnjelinjen kan ikke være villedende; grunnen til dette er at dersom folk åpner e-posten din, men ikke klikker på lenkene i mailen, vil dette sende ut en negativ melding til den veldig smarte internett-leverandøren. 

Den meldingen kan være at dine e-poster er villedende. 

Unngå spam-utløsende ord

Mange mennesker er ikke oppmerksom på de spam-utløsende ordene. Du kan skrive ulike spam-utløsende ord i e-postene dine som du ikke en gang er klar over. Det er viktig å unngå spam-utløsende ord for å sørge for at din e-post ikke havner i spam-mappen. 

Listen over spam-utløsende ord har økt med årene, så det er mange ord som du må være klar over. Noen av de vanligste spam-utløsende ordene er; penger, bonus, gratis, salg, tjene penger, mulighet, frihet, og mange flere. 

Mange nettsider fører opp alle de spam-utløsende ordene som du bør unngå å skrive. Du kan finne noen her. Et flott tips å implementere når du skal skrive email er å faktisk å skrive alt du har lyst til å si i et utkast,  lese utkastet på nytt, og kryssrefere utkastet ditt med listen over søppelpostord for å unngå å bruke spamutløsende ord. Det kan virke som en tidskrevende jobb, og det er fordi det krever tid, men vil være verdt det når publikummet leser dine e-poster og forelsker seg i produktene dine. 

Unngå spam-utløsende formatering

Internett-leverandøren har blitt så smart at du bør ikke bare fokusere på hva du skal si, men også hvordan du sier det. Innholdet i eposten er særdeles viktig. Noen formateringer er automatisk et nei-nei. Hvis du for eksempel, inkluderer utropstegn i e-posten din, vil det utløse søppelpost formateringen. Eller hvis du har forskjellige farger på dine fonter og til og med forskjellige størrelser, kan det resultere i et negativt utfall.

Noen andre aspekter du bør vurdere når du skal skrive e post er tegnsettingen din. Ikke ha for mange kommaer, for lange paragrafer, og ikke del opp lange avsnitt med et kolon, for nevne noen få. 

Igjen er det mange tilgjengelige verktøy som kan varsle deg hvis en setning du nettopp har skrevet kan forveksles med søppelpost. 

Ikke hør ut som en selger

Når du skriver e-posten din, bør du ikke høres ut som en markedsfører eller selger. Veien til god email copywriting er å skrive innhold som om du skriver til vennen din. Selv om du representerer varemerket til et annet selskap, prøv og skriv e-posten din som om du har en samtale med en venn om et produkt de absolutt ikke kan gå glipp av. 

Det er viktig å huske på å ikke skrive for lange e-poster og alltid sørge for å bryte opp avsnittene dine.

Ha alltid en grunn til å sende en e-post

Ikke bare send e-poster for å sende en e-post. Sørg for at du har en god grunn hver gang du skriver og sender en epost. Hvis du sender irrelevante e-poster, vil folk begynne å ignorere e-postene dine. Det samme gjelder hvis du skriver e-poster, men sender dem ofte. Ikke send påminnelser, innsjekkinger og innhold du allerede har delt med listen over e-postabonnenter. Send kun e-poster som du absolutt ønsker å dele fordi de er nye og relevante. 

Vær konsekvent

Vær konsekvent i språket og personligheten din for å alltid være gjenkjennelig. Vær i tillegg konsekvent med e-post oppsettet ditt. Konsistens øker merkevarebevissthet og merkegjenkjenning. Det øker også tilliten og kjennskapen.

Sette mål

Sett dine mål og lag en liste over typer e-poster som du sender. Hvorfor sender du dem, og hva prøver du å oppnå med dine e-poster? Er det for å øke dine abonnenter? Er det for å øke dine salg? Å sette mål vil forsikre at du holder deg på sporet med din email copywriting og e-post markedsføring.

Inkluder alltid CTA (oppfordring til handling)

Oppfordring til handling hjelper dine lesere å komme til neste steg. Det trenger ikke være en salgsoppfordring. Det kan være en oppfordring til å lese en flott artikkel du har skrevet eller en video som du har tatt opp. Det kan også være en oppfordring til dine lesere å komme med tilbakemeldinger på hvordan dine tjenester eller produkter gjør det. Uansett, er oppfordring til handling veldig viktig å inkludere i dine eposter. 

Når du begynner å selge (faktiske produkter og tjenester) med din oppfordring til handling i dine e-poster, vil prosessen lønne seg ettersom du har blitt mer pålitelig med abonnentene dine.

Tips: Knapper er en flott måte å implementere oppfordring til handling