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Hvad skal jeg gøre, når min hjemmeside er blevet udgivet?

Tag din hjemmeside til det næste niveau

Selvom du allerede har udgivet din hjemmeside, så bør du tage et kig på vores otte forslag over ting du kan gøre, både inden og efter du trykker Udgiv på din nye hjemmeside.

Når først din hjemmeside er udgivet kan det være fristende at lade den være som den er, og håbe at den nok skal generere trafik i sig selv. For ikke at tabe det hele på gulvet, så bør du dog i stedet fortsætte med at optimere din hjemmeside.

Vi har lavet en tjekliste med otte punkter du bør kigge på, når hjemmesiden er blevet udgivet.

Hurtig tjekliste

  1. Opsæt analyseværktøj.
  2. Opret en professionel e-mailadresse.
  3. Investér tid i digital markedsføring.
  4. Hold dine sociale medier opdaterede.
  5. Start et forum med spørgsmål og svar.
  6. Tjek jævnligt op på dit indhold.
  7. Få din hjemmeside indekseret på Google Search Console.
  8. Udgiv nyt indhold.

Dybdegående tjekliste

For hvert af punkterne kommer vi med en mere dybdegående beskrivelse af de ting du bør gøre, når din hjemmeside er live.

1. Opsæt analyseværktøj

Du skal have et analyseværktøj for at kunne måle, hvordan din hjemmeside klarer sig. Disse analytiske data vil hjælpe dig med at vurdere hvordan du kan forbedre din hjemmeside.

Altså kan et analyseværktøj være en nem måde at måle din hjemmesides succes på. Heldigvis får du et integreret statistikværktøj med vores Hjemmesideprogram, der viser brugbar data omkring trafikken på din hjemmeside. For mere dybdegående statistik, bør du opsætte Google Analytics. Husk dog at ekskludere din egen IP-adresse, så du ikke får upræcise data.

2. Opret en professionel e-mailadresse

Som et firma er det at have sit egen e-maildomæne det første skridt på vejen til at udstråle professionalisme. Prøv at se det fra kundens synsvinkel; hvor meget vil du stole på et firma, der har e-mailadresser med @gmail eller @hotmail?

Der er mange fordele ved at have sit eget e-maildomæne, frem for en gratis. Vælger du at hoste din hjemmeside hos one.com, får du med alle vores pakker din egen firma-e-mail. Din e-mail vil automatisk være det samme som dit domænenavn. Det er vigtigt at du holder tingene konsekvente.

3. Investér tid i digital markedsføring

Digital markedsføring er nøglen til at holde sig ovenvande ift. dine konkurrenter. Internettet har et hav af muligheder for at promovere dine produkter eller ydelser til en bred målgruppe. Der er ikke nogen bedre måde at vise din forretning frem på, end at promovere den online på forskellige digitale platforme. Digital markedsføring kan være alt fra bannerreklamer til betalt indhold hos influencere. Det er også vigtigt at dine profiler på de sociale medier er opdaterede, da det er gratis reklame.

Afhængigt af din hjemmesides formål, kan du også kigge ind i at tilbyde gratis forsendelse eller rabatter. Et andet vigtigt element er at få opsat automatiserede e-mails. Du kan give dine kunder opdateringer om tilbud eller hvordan det går med din firma. Dette hjælper dit brand med at forblive aktuel, og tiltrækker besøgende. Vær dog varsom med ikke at spamme dine kunder, da det kan have den modsatte effekt.

Glem ikke at følge de generelle SEO-råd, og få fjernet alt på din side, der gør din placering dårligere. Hvis ikke, kommer konkurrenterne måske foran.

4. Hold dine sociale medier opdaterede

I dag betyder sociale medier utrolig meget, så du bør dele dine links på tværs af alle dine kanaler, og ofte opdatere indholdet. Hvis du vil tage skridtet videre, kan du også investere i reklamer gennem sociale medier, såsom via Instagram-influencere eller mere traditionelle reklamer.

Hvis du har mulighed for det, bør du også udnytte hashtags til din fordel, samt tekstbeskrivelser på dine billeder. F.eks. kender de fleste hashtagget #TBT (Throwback Thursday). Undersøg populære hashtags, og upload nyt indhold hver uge.

5. Start et forum med spørgsmål og svar

Hvis du vil opbygge et fællesskab, så er det en god idé at opfordre dine besøgende til at stille spørgsmål og starte gang i diskussioner. Du kan enten lave en side specifik til dette, eller tilføje en kommentarsektion på dine sider. Dette vil få dine læsere til at tænke dybere over dit indhold, og gøre dem mere engagerede. Du behøver ikke blot gøre dette på din hjemmeside, du kan nemt stille et spørgsmål i et opslag på de sociale medier. Selvom dit publikum måske ikke svarer dit spørgsmål direkte, vil det starte en dialog. Igen er det med til at styrke dit brand.

6. Tjek jævnligt op på dit indhold

Du bør tjekke dit nuværende indhold kontinuerligt. Derved sørger du for, at det hele tiden er opdateret. Forældet indhold vil generelt rangere dårligere i søgemaskinerne. Vi anbefaler at tjekke op på dit indhold hver 6. måned.

7. Sørg for at din hjemmeside er indeksérbar

En side indekseret af Google betyder, at siderne på din hjemmeside dukker op i søgeresultaterne. Google og andre søgemaskiner har robotter der kravler rundt på din hjemmeside og indekserer den. Som udgangspunkt bliver alle hjemmesider indekseret. Har du dog formålet at blokere for disse robotter, vil internetsøgere ikke kunne finde din hjemmeside via søgemaskinerne.

Du kan kontrollere om din hjemmeside er indekseret af Google ved at skrive “site:” foran den. F.eks. “site:minyndlingshjemmeside.dk”. Resultaterne vil vise hvilke af din hjemmesides sider, der er blevet indekseret.

8. Udgiv nyt indhold

Besøgende sætter pris på nyt indhold. Du skal fastholde interessen hos publikum, og det betyder ikke, at du skal skrive en 100-sider lang artikel, men et opslag på sociale medier, et blogindlæg eller blot nogle billeder kan gøre det.

Dine besøgende elsker at se, at du er engageret. Har du en mindre virksomhed, er vores one.com Hjemmesideprogram en god løsning for dig. Du har ikke behov for en stor, kompliceret hjemmeside. Alt du har brug for er en hjemmeside med kvalitet, sikkerhed og som er nem at finde rundt på. Hvor ofte du skal opdatere dit indhold, afhænger af typen af hjemmeside.