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Como aumentar a taxa de conversão?

Leia e aplique as nossas dicas agora!

Quando decidir pela primeira vez criar o seu próprio site, é muito provável que queira começar a vender os seus produtos e serviços. Talvez tenha inventado um grande produto que gostaria de partilhar com o público, e claro, também quer aumentar as conversões para continuar a criar e vender estes produtos.

Mas o que acontece quando tem toneladas de utilizadores a visitar o seu site mas a sua taxa de conversão não está a corresponder ao número de visitantes? 

Neste artigo, vamos dar-lhe algumas dicas e truques sobre como aumentar a sua taxa de conversão. 

O que é a taxa de conversão?

Primeiro, o que é a taxa de conversão? Digamos que vende flores na sua loja online; quer que os clientes visitem o seu site, façam uma encomenda, e comprem algumas flores frescas para ter lucro e sustentar a sua loja online.

Nem todos os visitantes do seu site precisarão de comprar flores frescas, apenas algumas poucas pessoas o farão.

Se tiver oito pessoas que vejam o seu site num motor de busca, é muito provável que apenas quatro dessas oito pessoas visitem o seu site e naveguem por todas as flores que oferece. 

Talvez apenas duas das quatro pessoas escolham gastar dinheiro e comprar algumas flores, o que implicaria que 50% das pessoas que visitam a sua loja façam uma compra – resultando numa taxa de conversão de 50% de visitantes para vender.  

É importante compreender os fundamentos da taxa de conversão porque se obtêm dados valiosos. Por exemplo, se notar que tem tráfego, mas não está a gerar vendas, pode tentar descobrir a sua causa. Pode utilizar estes dados para otimizar e resolver o problema e aumentar a sua taxa de conversão de vendas. Se for o oposto – não tem tráfego – pode começar a procurar lá para ver como pode melhorar o seu tráfego para aumentar a sua taxa de conversão de vendas. 

Aumente a sua Taxa de Conversão

Agora que sabemos como funciona a conversão, vamos discutir o que podemos fazer para melhorar a conversão. A implementação de uma destas técnicas pode aumentar a sua taxa de conversão.  

Formulários Curtos

Alguma vez decidiu comprar algo que viu online, procedeu a um checkout e foi recebido com um formulário incrivelmente longo para preencher? Quando os visitantes se deparam com este problema, decidem sair da página e não comprar. É porque o tempo é demasiado limitado e pode também deixar os clientes hesitantes. 

Encurte todos os seus formulários no seu site, quer se trate de um formulário de inscrição por email, um formulário de contacto, um formulário de período experimental, ou, o nosso exemplo – um formulário de checkout. 

Prova social

O que entendemos por prova social são as avaliações dos clientes. 72% dos clientes não comprarão a menos que tenham lido primeiro algumas avaliações de clientes

Se for um visitante pela primeira vez, o mais provável é que queira ler as opiniões sobre o produto. Quer sentir um sentimento de confiança antes de fazer uma compra. Além disso, as opiniões positivas aumentarão a confiança na sua marca e na sua reputação. 

Acrescente provas sociais no seu site para que os seus visitantes as possam ver sem problemas e possam fazer a compra sem esforço e sem dúvida.

Rastreio

Os dados são um bem essencial a ter. É preciso ter dados para compreender o que está a funcionar e o que não está a funcionar no seu site. 

O rastreio dos comportamentos dos seus utilizadores é essencial. Pode obter informações sobre como encontraram o seu site, em que página ficaram mais tempo, em que tipos de produtos clicam para ler, e mesmo que tenham começado a preencher um formulário mas, de repente, tenham decidido sair da página. 

Pode ganhar conhecimento e compreender melhor os seus visitantes. Pode também ver se uma campanha recente se saiu bem ou não. Se não, pode ver porquê e como pode melhorá-la. 

Adicione chat ao vivo

Simplifique a colocação de perguntas aos seus visitantes. Muitas vezes, os visitantes estão a debater se devem ou não fazer uma compra, e podem ter perguntas sobre o produto ou serviço. 

Adicione um chat ao vivo no seu site para que os visitantes possam fazer perguntas, isso vai agradar aos seus visitantes, e verá um aumento na sua taxa de conversão de vendas.

Pop-ups

Os pop-ups são uma ótima forma de melhorar a conversão. Pode decidir o que quer mostrar nos seus pop-ups. Pode mostrar qualquer coisa de diferentes produtos que queira mostrar, um período experimental gratuito que esteja a oferecer, ou outro conteúdo valioso. 

– Tenha em mente colocar um temporizador no seu pop-up para evitar irritar os seus visitantes. 

– Torne mais fácil fechar a janela pop-up. Não quer que o seu visitante saia do seu site porque não conseguiu fechar uma janela pop-up.

– Assegure-se de que o pop-up aparece apenas uma vez!

Testes

Ofereça testes aos seus clientes. Pode variar desde um teste gratuito de sete dias até ao pagamento de apenas 1 euro pelo teste. Os testes são uma ótima forma de aumentar a taxa de conversão do seu site, uma vez que muitos clientes gostam de experimentar um serviço antes de comprar. 

Ganharia mais se decidisse experimentar estes testes. Em muitos casos, os clientes apaixonam-se pelo seu produto e escolhem tornar-se clientes recorrentes. 

Remover distrações

Não sobrecarregue os seus visitantes. Se tiver vários conteúdos, pop-ups, vídeos, imagens, etc, pode ser um aspeto negativo, pois puxará o seu visitante em diferentes direções. Não quer distrair o seu visitante do objetivo principal ao sobrecarregá-los. Se algo não for importante, não o mostre. Certifique-se de que tudo é claro e limpo e que o visitante pode navegar facilmente, pense numa viagem suave para eles.

Temporizador de contagem decrescente

O que é um temporizador de contagem decrescente? Um temporizador de contagem decrescente é uma ótima forma de seduzir os clientes a fazer uma compra. Se tiver um produto ou um serviço que esteja a vender, pode oferecer um óptimo preço com desconto por um curto período de tempo. Por exemplo, 20% do preço original e a oferta dura apenas dois dias. 

A implementação de um contador decrescente no seu site irá atrair clientes para comprar, principalmente porque toda a gente adora uma pechincha. Com o temporizador, o cliente estará sempre consciente do tempo que tem antes de comprar se quiser aproveitar o desconto. 

Esperamos que as nossas dicas o levem a muitos mais clientes e que aumentem a sua taxa de conversão!

CTA

Um botão de chamada à ação/call to action é crucial, o seu call to action deve encorajar o visitante a fazer a compra, é um empurrão na direção certa. Um call to action pode ser qualquer coisa, desde inspirar os seus visitantes a partilhar o seu conteúdo nas suas redes sociais, iniciar a sua viagem fazendo uma compra, ou subscrever uma newsletter. 

Inclua o call to action em todo o seu site e assegure-se de que são inspiradoras e acessíveis. Quer que o visitante chegue ao destino clicando no botão call to action.