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Porquê ter um website e-commerce?

Descubra o que procurar ao gerir um negócio e-commerce com o nosso guia.

Os sites e-commerce tornaram-se uma grande parte das nossas vidas. Quantas vezes já encomendou alguma coisa online? Um par de sapatos? Um móvel? Até pode comprar mercearia online hoje em dia. A Amazon é provavelmente uma das maiores lojas online e-commerce, vende tudo e mais alguma coisa.

Se tem uma empresa que oferece produtos ou serviços, deve possuir um site e-commerce. O objetivo de um site de comércio eletrónico é facilitar o processo de compra e venda para si e para o seu cliente. Possuir uma loja física, exigiria mais tempo e dinheiro. Por exemplo, teria de pensar em pagar renda todos os meses. Se vender num site e-commerce, tudo que precisa é de um website e do produto para vender.

O que é um website e-commerce? 

Comércio é definido como o ato de trocar mercadorias ou comprar mercadorias entre entidades. E-commerce tem o mesmo significado, mas com a variante de ser online – comércio eletrónico. O e-commerce pode assumir várias formas, desde venda social no Instagram a leilões online como o eBay, até ao seu próprio site de e-commerce da marca. Um site e-commerce pode ser usado para vender vários tipos de produtos, serviços, etc.

Como é o e-commerce usado nos negócios?

As vendas online cresceram nos últimos anos, à medida que as pessoas percebem os benefícios de possuir um site e-commerce. O processo de encomendar algo que procura online a partir do conforto da sua casa é algo a notar.

Além disso, a sua concorrência provavelmente já criou presença de vendas online. Se tem uma pequena empresa, criar o seu próprio site de vendas online pode ser muito benéfico. Mesmo que também tenha uma loja física, criar um website e-commerce pode ser valioso. Divulgará a mensagem criando o seu próprio site de compras online e ganhará mais visitantes tanto na sua loja física quanto na sua loja online.

Também pode atrair pessoas de todo o mundo. Pode começar a vender os seus produtos a pessoas que moram noutra cidade, país e até mesmo noutro continente. Existe uma grande possibilidade de escalar com o comércio eletrónico.

7 benefícios de configurar um site de vendas online

  • Baixo custo operacional com disponibilidade 24/7

Ao contrário de uma loja física, uma loja online não precisa de um espaço para arrendar, portanto, não precisa de se preocupar em pagar renda ou eletricidade ou quaisquer outras despesas que arrendar um espaço acarreta. É uma grande poupança, com a qual pode investir na promoção e no crescimento do seu negócio!

Além disso, as lojas online estão abertas 24 horas por dia, sempre prontas para vender a compradores de todo o mundo, sem qualquer custo extra. Sem interrupções, os sites e-commerce são muito valiosos e melhoram os seus negócios.

  • Controlo sobre a marca e a mensagem

Configurar o seu próprio website de vendas online permite que se conecte com potenciais compradores nos seus próprios termos. Partilhe a mais recente história de sucesso do cliente, exiba todo o portfólio de produtos e muito mais. O que quer que ache que fará a venda, siga e não se preocupe com limites de caracteres, limites de imagem ou restrições de layout.

Além disso, é apenas você que controla o seu marketing. Por exemplo, pode optar por enviar emails para os seus clientes todos os dias, informando-os sobre uma venda ou um novo produto.

  • Dados

Pode reunir uma grande quantidade de dados que lhe podem ser muito úteis. Siga o comportamento dos seus clientes e a sua interação. Isto irá aumentar os seus esforços de marketing e vai conseguir identificar os seus produtos mais populares. Posteriormente, pode tomar uma decisão consciente de alocar o seu tempo em produtos desejados e talvez descontinuar produtos ou serviços que não sejam tão populares.

Além disso, pode registar a última página de um cliente no seu site, o que poderá indicar o que o fez sair. Se uma mesma página de saída for recorrente em vários clientes, pode querer verificar essa página e considerar o que pode fazer para a melhorar e fazer com que o cliente queira passar à próxima etapa do processo em vez de sair.

  • Exclusividade de espaço de prateleira

Uma desvantagem de negociar através dum mercado online é que os seus produtos ou serviços são colocados ao lado dos concorrentes. A luta por atenção obriga os vendedores a cortar preços e pagar taxas premium para aparecer primeiro nas listas, o que reduz as margens. No entanto, se possui um site e-commerce, os seus visitantes verão apenas os produtos e serviços que você oferece. Além disso, os seus visitantes estão lá simplesmente pelo interesse nos seus produtos e serviços.

  • Visibilidade SEO 

Alocar tempo para implementar a otimização do mecanismo de pesquisa do seu site de comércio eletrónico aumenta a visibilidade da sua marca. Basicamente, tudo onde gasta tempo e dinheiro é puramente para o bem do seu site e-commerce. Garanta que os visitantes encontrem o seu o site de compras no Google ao pesquisar um produto e facilite a compra direta.

  • Sem taxas de transação

Embora os modelos de pagamento sejam diferentes, a maior parte das plataformas de site de vendas eletrónicas cobra uma taxa de subscrição fixa em vez de cobrar por listagem ou transação. Os custos são baixos e transparentes, não importa o quão bem sucedido seja.

  • Incentive a lealdade

Um dos objetivos de um site de vendas online é ter clientes e vendas recorrentes. Deve certificar-se de que incentiva a lealdade de um cliente que volta e que compra vários produtos do seu site de comércio eletrónico.

Crie o seu próprio site de compras online

Garanta que tem um plano sólido antes de criar o seu site de comércio eletrónico. Considere o tempo e os recursos que tem e estabeleça um plano claro, defina o processo passo a passo. Pense no nome de domínio e nos preços dos produtos. Escolha o seu provedor de hospedagem web e a plataforma de e-commerce que gostaria de usar. As escolhas que precisa de fazer são infinitas, portanto, fornecemos algumas coisas que deve considerar durante o processo de configuração de um site de vendas.

  • Design

Certifique-se de que o seu site de e-commerce tem um design atraente. Quer ter a certeza de que atrai clientes. Além disso, certifique-se que o seu design funciona na perfeição tanto num telemóvel como num computador. Atualmente, muitas pessoas navegam e compram através de telemóveis, e deve garantir que está à frente da concorrência nesse aspeto.

  • Funcionalidades de vendas

– Pode ter vendas e descontos no seu site e-commerce que podem convencer um visitante mais hesitante.

– Certifique-se de ter várias opções de pagamento para corresponder às preferências dos diferentes clientes. Seja transparente com a sua estrutura de taxas, mostre listas, transações e taxas de processamento de pagamento para que o cliente saiba realmente o que está a pagar.

  • Ferramentas de gestão de loja

Depois de criar o seu próprio site de vendas de sucesso, os pedidos vão começar a chegar. Para atender aos pedidos, precisa de um bom sistema.

– Deve ter um bom sistema de gestão de stock que o notifique quando o seu stock estiver baixo e que irá remover automaticamente os produtos assim que o stock acabar.

– Deve ativar o seguimento de pedidos que inclui confirmações por email enviadas aos seus clientes para que se sintam seguros ao comprar no seu site e-commerce.

– Certifique-se de que o seu custo de envio seja flexível e que o custo varia de acordo com o destino, conteúdo e peso. Além disso, lembre-se de fazer a tributação correta por estado ou país e considere as categorias de produtos isentos de impostos.

– Finalmente, faça relatórios abrangentes e certifique-se de que pode exportar dados para análise ou contabilidade.

  • Restrições no seu plano

Considere o seu provedor, pois ele pode restringir o acesso a algumas funções.

– Por exemplo, se estiver a usar uma plataforma de e-commerce gratuita, provavelmente precisará de competir com anúncios no seu site. Basta pagar para removê-los e ter o seu site sem anúncios.

– O construtor da sua loja online pode limitar a lista de produtos, a rotatividade e o acesso. Certifique-se de ter um plano que não: limite os produtos que pode listar; limite o número de contas de pessoal que pode criar; ou mesmo limite o volume de vendas ao longo do ano.

– Todas as suas páginas e imagens podem adicionar bastante espaço em disco, portanto, certifique-se de que a sua assinatura tem uma quota generosa e armazenamento ilimitado.

– O seu site de vendas online precisa de um nome de domínio para funcionar; conectar o seu próprio domínio pode custar mais, mas pode valer a pena. A hospedagem de caixas de correio eletrónico com o domínio @asualoja.com também costuma ser cobrada em separado.

  • Atendimento ao Cliente

Considere oferecer atendimento ao cliente se tiver produtos ou serviços que possam exigi-lo. Os clientes sem dúvida vão sentir-se satisfeitos e seguros, sabendo que as suas perguntas e dúvidas poderão ser respondidas imediatamente.

Venda num site e-commerce com a one.com

Na one.com, reconhecemos a necessidade de uma solução de e-commerce abrangente e poderosa para ter sucesso na internet. Construímos o nosso e aqui está, porque vai adorar:

  • Comércio eletrónico de última geração

A loja online da one.com oferece preços flexíveis e um dos mais amplos conjuntos de métodos de pagamento do setor. Pode receber pagamentos dos métodos favoritos como o PayPal e Stripe para os principais cartões de crédito para soluções de pagamento específicas do país, incluindo Giropay, Bancontact e iDEAL.

  • Assinatura integrada com tudo incluído

A loja online está perfeitamente integrada na nossa ferramenta de construção de sites e tem tudo o que precisa por um custo mensal económico. Sem limites nas páginas, produtos ou transações; a sua loja recompensa o seu sucesso com custos de operação fixos. A assinatura inclui 50 GB de espaço na web e hospedagem de email.