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Marketing Online

Promover o seu site de forma rápida e fácil

O seu site é a sua casa online. Esforçou-se para criar algo de que se orgulha e agora está na hora de as pessoas visitarem.

Tornar-se viral é excelente, mas nem sempre é uma estratégia viável ou facilmente repetível. Por isso, vamos debruçar-nos sobre métodos com provas dadas para promover o seu site e as ferramentas que lhe simplificam o processo.

O que é marketing online?

Marketing online é o termo usado para descrever de forma conjunta os processos de criação de relações com o cliente e gerar vendas na internet.

Sendo semelhante às técnicas de marketing tradicionais, como a publicidade impressa e na televisão, existem diversos benefícios exclusivos do marketing online.

  1. Custo de entrada reduzido. Como muitos destes sistemas são automatizados, pode começar com apenas alguns dólares.
  2. Melhor segmentação. Por exemplo, com o marketing de motor de busca pago, os utilizadores são expostos à sua marca apenas quando pesquisam o produto em concreto, para que não haja desperdício.
  3. Dados robustos e rigorosos. Com melhor analítica, toma decisões melhores sobre a promoção dos seus produtos e serviços.

A one.com dispõe de um conjunto de serviços para facilitar a sua utilização do marketing online:

Otimização de Motor de Busca

A Otimização de Motor de Busca (SEO) é a prática de melhorar o posicionamento do seu site em pesquisas por palavras-chave relacionadas. “Ocupar o topo da página no Google” só é possível com o tempo, e só quando sabe exatamente que palavra-chave pretende considerar na classificação. Quem prometer colocar o seu site no primeiro lugar em pouco tempo, provavelmente está interessado na sua carteira.

Para otimizar motores de busca, tem de melhorar o seu site em relação a uma grande variedades de métricas usadas para escalonar sites. O algoritmo exato é um segredo bem guardado e muda com o decorrer do tempo.

No entanto, as melhores práticas comprovadas prestam atenção ao conteúdo do site, à velocidade com que é carregado e aos links de outros sites de qualidade. Todas estas medidas exigem tempo e esforço, mas não podem ser desmotivadoras.

Para o ajudar a começar, estabelecemos uma parceria com a marketgoo para oferecer uma solução simples que analisa palavras-chave e lhe apresenta uma lista de recomendações fácil de seguir.

Saiba mais sobre marketgoo

Publicidade de Motor de Busca

Enquanto a SEO leva tempo a construir, pesquisar publicidade pode gerar resultados rapidamente. Ao lançar uma campanha de pesquisa paga fará com que o seu produto ou serviço apareçam imediatamente na primeira página. O marketing de motor de busca (SEM) é um sistema transparente em que paga pelos cliques nos seus anúncios; pode ajustar o que dizem os anúncios ou quais as palavras-chave a considerar, em tempo real. É importante dedicar tempo e esforço tanto à SEO como à SEM para um negócio online bem-sucedido.

Além de conduzir para o seu site os tão necessários visitantes, a publicidade de pesquisa mostra às pessoas que é uma empresa que atua de uma forma lícita e séria.

A nossa solução de Google Ads é fácil de usar para os principiantes, sendo também suficientemente poderosa para os especialistas. É capaz de o orientar através do processo de configuração de campanhas de pesquisa e otimiza-as automaticamente para os melhores resultados. O serviço integrado de Google Ads da one.com é muito mais fácil do que usar a plataforma completa, e garante uma distribuição da despesa orçamentada, para que não esgote acidentalmente num único dia toda a verba atribuída.

Saiba mais sobre Google Ads

Marketing Local

Quando procuram um produto para comprar, muitas pessoas pesquisam sites como o Google Maps ou o Yelp para encontrar uma empresa local, verificando qual a sua localização e horário de funcionamento. Estas pesquisas online “perto de mim” estão a ganhar cada vez mais importância para as empresas no terreno. É por isso muito importante manter os perfis da sua empresa nestes sites sempre atualizados. Para o ajudar a manter-se no topo de diversas listas locais, a Uberall disponibiliza um painel de controlo simples que encaminha automaticamente para dezenas desses diretórios todas as alterações das informações da empresa que efetuar. Com a Uberall, poupa tempo e evita incoerências que podem ser embaraçosas ou prejudicar a sua empresa.

Saiba mais sobre Uberall

Redes Sociais

Os canais de redes sociais, como o Facebook e o Twitter, são também excelentes locais para se promover e interagir com os seus clientes e a comunidade. Estes canais deixam-lhe ainda colocar o link do seu site no seu perfil, permitindo-lhe ter novos visitantes no canal que controlo integralmente – o seu site.

Muitas empresas começam por lançar uma página de perfil nas redes sociais antes de criarem um site. Se está nesta fase da sua atividade, pense em registar um nome de domínio e redirecioná-lo para o seu perfil. É muito fácil de fazer e garante que os potenciais clientes o vão encontrar online. Sempre que alguém realiza uma consulta para entrar em contacto, não tem que dizer “Pode encontrar-nos no Facebook, Twitter, Instagram, etc. pesquisando pelo nome da empresa”.

Tudo o que faz é revelar YourBusinessName.com, e este envia o tráfego para um perfil de rede social à sua escolha. Ao registar antecipadamente o domínio que deseja está a reservá-lo para quando estiver pronto para construir um site completo.

Saiba mais sobre o redirecionamento de nomes de domíni

Marketing por email

O email é uma excelente forma de estar em contacto com pessoas interessadas no que tem para lhes dizer. As newsletters constituem um excelente meio para partilhar oportunidades ou promoções e consolidar a fidelidade ao longo do tempo. De facto, há estudos que mostraram que pode ser mais eficiente em termos de custo converter interessados em clientes do que outras formas de publicidade paga.

Se alguma vez tentou enviar uma newsletter, mesmo para uma organização sem fins lucrativos, clube ou associação de pais, sabe que um programa de email corrente não é bom.

Para simplificar, a one.com oferece uma ferramenta de Marketing por Email em que pode gerir facilmente listas de mailing, criar newsletters e outras campanhas, gerir cancelamentos de subscrições e muito mais. Associe a ferramenta ao seu site ou perfil de rede social para recolher endereços de email, e envie automaticamente emails de seguimento para manter a sua audiência interessada.

Saiba mais sobre marketing por email

Bónus: utilize um endereço de email com o seu domínio

Quando tem uma empresa, deve usar um endereço de email no seu domínio, em vez de um serviço gratuito como o Gmail ou o Yahoo. O email da empresa mostra que é profissional e dá aos destinatários uma forma adicional de descobrirem o seu site. Associe um domínio de email com uma assinatura de aspeto profissional e está a dar-lhes uma excelente pista para chegarem até ao seu site.