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Como configurar o Google Analytics?

Aprenda todos os passos hoje!

O Google Analytics é extremamente popular e essencial. Se possui um site, deve configurar o Google Analytics para o ajudar a monitorizar o seu site.

Temos a certeza de que quase todos os donos de um site imaginam se têm ou não muitos visitantes. O Google Analytics tira-o da imaginação e mostra-lhe a realidade, seguindo as páginas do site que os visitantes navegam. Existem várias ferramentas disponíveis para ajudá-lo a resolver esta questão, no entanto, deve querer o Google Analytics se quiser um dos melhores e mais populares. Além disso, o Google Analytics vai ajudá-lo a monitorizar o seu desempenho de marketing e, dessa forma, poder melhorá-lo.

Um dos motivos pelos quais o Google Analytics é popular é o facto de ser gratuito. Não precisa de pagar por esta ferramenta incrivelmente robusta.

Configure o Google Analytics

Ao configurar o Google Analytics, a ferramenta permitirá que veja quantas pessoas visitam o seu site e de onde vêm os seus visitantes, seja do Google ou talvez do Facebook, etc. Além disso, configurar o Google Analytics permitirá que veja as páginas que estão a obter a maioria das visualizações. Com esta informação, pode continuar a otimizar as páginas que obtêm mais visualizações e melhorar as que não obtêm.

Agora que sabemos o que a ferramenta fará por nós, vamos criar uma conta do Google Analytics.

Criar uma conta no Google Analytics

Se ainda não tem uma conta no Google Analytics, pode criar uma visitando google.com/about/analytics. Uma vez lá, clique em começar gratuitamente e insira a sua conta do Google. Pode usar a mesma conta do Google que usa para aceder a outras ferramentas do Google, como Gmail e YouTube.

Depois de fazer o login, clique novamente em configurar gratuitamente e, em seguida, adicione o nome da sua conta e deixe as opções recomendadas que já foram escolhidas para si marcadas, pois são normalmente boas para manter.

Google analytics 4

A Google atualizou o Google Analytics para uma nova versão, Google Analytics 4. Nem todos os sites suportam a versão do Google Analytics 4 e seu novo método de marcação, com esta nova atualização do Google Analytics. Portanto, para resolver este problema e conseguir acompanhar o desempenho do seu site, siga os nossos passos à medida que continuamos de onde paramos.

Agora pode inserir o nome do seu site (o nome da propriedade). Selecione o seu fuso horário e moeda para mantê-los precisos. Para seguir sites que não suportam a nova versão, precisamos de uma propriedade analítica universal. Selecione mostrar opções avançadas para criar uma propriedade analítica universal. Ative a opção, anote o URL do seu site mais uma vez e clique em criar apenas uma propriedade universal.

Feito isso, clique na próxima página para preencher algumas informações sobre o seu negócio. Por fim, clique em criar uma conta. Depois de concordar com os termos de criação da conta, oficialmente está configurada uma conta do Google Analytics. 

Quando opta por criar uma propriedade analítica universal, o código de rastreamento do Google Analytics aparecerá automaticamente na página.

Se não tem uma conta do Google, siga os mesmos passos, mas em vez de inserir o seu endereço, basta clicar em criar conta, e pode criar uma conta do Google gratuitamente.

Código de Rastreamento do Google Analytics

Precisa de instalar o código de rastreamento que o Google Analytics fornece para monitorizar o seu desempenho. O código de rastreamento aparecerá automaticamente após configurar o Google Analytics e criar a propriedade universal.

Instale o código de rastreamento no Editor Web

Se estiver a usar o Editor Web da one.com, vá ao painel de controlo. Selecione editar modelo e clique em componentes. Depois de clicar em componentes, escolha o código de componente.

Escreva um nome de título para o código, no caso de precisar de aceder à componente do código mais adiante na linha. Cole o código de rastreamento do Google Analytics que copiou da caixa do código. Voilà! Guarde e publique o seu site para entrar em ação.

Como é que as pessoas estão a aceder ao seu site?

Se deseja aumentar o tráfego, esta é uma das métricas mais importantes rastrear. Saber como o seu público encontra o seu site permite que tome decisões estratégicas. Se os mecanismos de busca fornecem uma boa quantidade de tráfego a cada mês, pode querer adicionar mais recursos numa boa campanha de SEO ou se o seu programa de divulgação das redes sociais não lhe está a dar o tráfego que pensou que obteria, pode valer a pena seguir outro caminho.

Instale o código de rastreamento no seu site WordPress

Se possui um site WordPress, pode seguir os nossos passos para criar uma conta, a única diferença é que não precisa de ativar a opção de análise universal. Em vez disso, clique em seguinte e selecione a informação da sua empresa como antes e clique em criar.

Vai notar agora que o código de rastreamento do Google Analytics não é mostrado automaticamente no ecrã. Portanto, precisamos de criar um fluxo de dados para o Google Analytics 4. Selecione web, pois estamos a concentrar-nos no rastreamento de um site. Anote o seu URL e dê um nome ao fluxo de dados para referência futura. Recomendamos manter as medições melhoradas ativadas; pode sempre alterar e adicionar mais, mais tarde.

Clique em criar um fluxo, e agora verá um ID de medição no topo. Pode aceder às configurações do WordPress.com. Uma vez nas configurações, clique em ferramentas, selecione marketing e, por fim, selecione o tráfego. Faça scroll para baixo até a secção do Google Analytics, cole o ID de medição e guarde as suas configurações. Agora está a seguir o seu site WordPress.

Instale o código de rastreamento no seu website

Se desenvolveu código para o seu site, esta é a forma de fazer isto.

Siga os mesmos passos que fizemos para o WordPress; no entanto, não precisa de copiar o ID de medição. Em vez disso, melhore a tag global do site e copie o código de rastreamento do Google Analytics.

Deve instalar o código de monitorização em todas as páginas do seu site. Pode copiar o código de rastreamento e colá-lo no ficheiro de cabeçalho ou rodapé do seu site.

Se copiar o código de rastreamento do Google Analytics para o cabeçalho, certifique-se de que o código esteja contido, isto é antes de fechar </head>. O mesmo se aplica se seguir o código até ao rodapé, certifique-se de que está contido, antes de fechar </html>.

Pode garantir que copiou o código de rastreamento para todas as suas páginas ativando a ferramenta de verificação GA. O verificador do GA examina todo o seu site para ver se o código foi copiado em todas as páginas. Se os copiou todos, haverá uma marca de seleção ao lado do Google Analytics em todas as páginas.

Teste o seu Google Analytics

Uma forma fácil de descobrir se o Google Analytics está a funcionar depois de configurar a ferramenta é abrir uma janela anónima e visitar o seu site. Uma vez no site, atualize a sua página já aberta do Google Analytics com as informações do código de rastreamento. Verá que indica que há um utilizador ativo no seu site. Isto indica que o Google Analytics está a funcionar, pois conta com precisão a sua visita anónima.

Aguarde 24 horas e verá alguns resultados reais. Clique na página inicial e verá quantas pessoas visitaram o seu site durante essas 24 horas, e outros detalhes, tais como, de que países os seus utilizadores são e que páginas são as mais populares.

Detalhes acionáveis do Google Analytics

Vamos examinar alguns detalhes do Google Analytics que o podem ajudar a melhorar o seu desempenho de marketing.

  • Visitantes

Saber quantos visitantes recebe em média a cada mês é vital. Esta informação irá, por exemplo, ajudá-lo no caso de querer abordar alguém para uma entrevista ou pedir uma publicação de convidado. Desta forma, a pessoa que está a convidar pode calcular a recompensa em vez de adivinhar.

Pode acompanhar esta estatística clicando em visão geral do público. Pode definir o período de tempo que deseja consultar para ver as estatísticas desse período. Poderá ver o número de visitantes únicos do seu site, o número de vezes que uma pessoa específica visitou o seu site, o número de páginas que os visitantes navegam ao entrar no seu site, bem como a taxa de rejeição – o número de pessoas que saem do seu site rapidamente após a visita.

  • Como é que as pessoas estão a encontrar o seu site?

Se sabe onde um visitante encontrou o seu site, pode usar essa informação para aumentar o tráfego e tomar decisões estratégicas. Por exemplo, se a maioria das pessoas vier do mecanismo de pesquisa do Google, então talvez deva alocar tempo e recursos numa boa campanha de SEO para melhorar ainda mais a quantidade de tráfego que recebe todos os meses da pesquisa.

Da mesma forma, também pode alocar tempo e recursos noutras plataformas, por exemplo, o seu programa de divulgação das redes sociais que não está a funcionar e tentar melhorar isso.

Pode acompanhar esta estatística clicando em aquisição/todo o tráfego/canais.

  • Conteúdo

Como todos sabemos, o conteúdo é o rei. Ao saber que tipo de conteúdo gera mais popularidade, pode continuar a produzir o mesmo tipo de conteúdo popular para os seus utilizadores. Por exemplo, se escreveu guias passo-a-passo que estão a ter muita atenção, deve continuar a criar o mesmo tipo de conteúdo e dar mais valor aos seus leitores.

Pode acompanhar essa estatística acedendo a: comportamento/conteúdo do site/todas as páginas na barra de navegação. Poderá ver uma lista dos conteúdos mais populares.

  • Telemóvel

O design responsivo para dispositivos móveis é vital. É essencial que na navegação do seu site num telemóvel não falte nenhuma funcionalidade que teria se navegasse num computador. Para decidir se deve garantir que todas as funcionalidades estão disponíveis em dispositivos móveis, como ligar diretamente para um número de telefone ou enviar um endereço para a sua aplicação de mapas, observe as suas estatísticas para ver quantas pessoas o visitam a partir do telemóvel.

Pode acompanhar esta estatística acedendo a audiência/telemóvel/visão geral na barra de navegação.

Boa monitorização!