Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1431 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1431 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1431 Deprecated: str_replace(): Passing null to parameter #3 ($subject) of type array|string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1431 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442 Warning: Undefined variable $blocks in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Warning: Trying to access array offset on value of type null in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1441 Deprecated: preg_match(): Passing null to parameter #2 ($subject) of type string is deprecated in /customers/c/9/8/wpin4.1prod.one/httpd.www/landing-v2/wp-content/themes/onecom-landing-page-v2/functions.php on line 1442

Cos’è l’inbound marketing?

Scopri subito i vantaggi dell’inbound marketing!

Hai mai guardato la televisione, aspettando che andasse in onda una pubblicità per poi effettuare un acquisto basato su quella pubblicità? Probabilmente no. Al giorno d’oggi, non ci basiamo sulla pubblicità o sugli annunci di vendita su una rivista per decidere se fare un acquisto, come accadeva in passato. Al contrario, facciamo le nostre ricerche online, prima di scegliere quale prodotto comprare o a quale marchio rivolgerci. 

L’inbound marketing è il nuovo modo moderno di mettere qualcosa in vendita.

I vantaggi dell’inbound marketing sono infiniti e facili da ottenere se ci si lavora con continuità. L’obiettivo dell’inbound marketing è attrarre, educare e responsabilizzare i consumatori tramite contenuti pertinenti. Per contenuti pertinenti intendiamo quelli effettivamente utili e capaci di guidare un consumatore verso l’acquisto dei tuoi prodotti e servizi.

Lo scopo dell’inbound marketing è fornire il contenuto giusto al momento giusto, accompagnando l’utente lungo il cosiddetto buyer journey, il percorso che egli compie in quanto acquirente. Ciò significa lasciare che siano gli utenti a trovare te, piuttosto che il contrario.

L’inbound marketing include varie tattiche. Alcune delle strategie utilizzate sono il content marketing, la SEO e l’automazione del marketing.

Cos’è il buyer journey: il viaggio del cliente 

Capire il buyer journey, il percorso che compie un cliente, ti aiuterà nella comprensione dell’inbound marketing e dei suoi vantaggi.

Prima di decidere di effettuare un acquisto, ogni acquirente passa attraverso un processo, che consta di tre fasi.

Consapevolezza 

Il primo passo all’interno del percorso dell’acquirente è la consapevolezza. Pensa a quando ti sei imbattuto per la prima volta in un problema o in qualcosa che ti causava sofferenza e volevi trovare una soluzione. Questa è la fase della consapevolezza. Inizierai facendo ricerche online per capire di cosa hai bisogno, ma anche per comprendere meglio qual è il tuo problema.

Come esempio potremmo ipotizzare che hai iniziato a correre, ma non hai delle buone scarpe da corsa, quindi senti dolore ogni volta che corri. Non ce la fai più e decidi di cercare le scarpe da corsa perfette per te.

Considerazione

In questa fase, prenderai in considerazione tutte le opzioni e le soluzioni a disposizione. Questo momento è chiamato fase di considerazione o di ricerca. Probabilmente esaminerai diversi siti web, leggerai molti blog e guarderai alcuni video che recensiscono scarpe da corsa.

Decisione 

Una volta deciso qual è il miglior paio di scarpe da corsa per le tue esigenze, entrerai nella fase decisionale. Questa è la fase in cui scegli la marca o il venditore da cui acquistare le tue scarpe da corsa.

Durante questo processo, il team che si occupa di pianificare la strategia di inbound marketing per ogni marchio o venditore che hai cercato, lavora dietro le quinte, creando contenuti pertinenti e campagne di inbound marketing ad hoc per catturare la tua attenzione. Avendo studiato il tuo buyer journey e compreso quali sono i tuoi problemi sarà in grado di offrirti le migliori soluzioni che si adattano alle tue esigenze.

Entriamo nel cuore della strategia.

Cos’è una strategia di inbound marketing?

L’inbound marketing si compone di quattro fasi.

  1. Attract (Attrarre)
  2. Convert (Convertire)
  3. Close (Chiudere)
  4. Delight (Deliziare)

Attrarre il cliente

Quando provi ad attrarre un potenziale cliente, lo fai utilizzando contenuti interessanti e pertinenti che attirano la sua attenzione, portandolo a visitare il tuo sito web. Lo stai invogliando e spronando a intraprendere il buyer journey attraverso il tuo sito. Puoi produrre contenuti in vari modi. Puoi scrivere blog post per attirare gli utenti, puoi utilizzare i social media come Facebook, Instagram o persino i video.

Il punto cruciale del contenuto che deciderai di produrre è che deve essere pertinente, coinvolgente e allettante, in modo da poter creare fiducia e stabilire una connessione con l’utente.

Convertire il ​​cliente

Una volta che hai un utente sul tuo sito web devi convertirlo, così che egli effettui un acquisto e diventi un cliente abituale e soddisfatto.

Durante la fase di conversione, devi fornire all’utente contenuti in grado di risolvere un problema. Allo stesso tempo, questa fase è utile per ottenere alcune importanti informazioni sull’utente.

Esiste anche un altro tipo di contenuto che puoi offrire agli utenti per convertirli, utile specialmente per chi vende servizi anziché prodotti. Parliamo dei corsi di scrittura di contenuti. Per accedere al materiale che condividi sul tuo sito web, l’utente dovrà registrarsi. Puoi offrire un e-book gratuito (oltre alle lezioni), un modulo pdf con ottimi suggerimenti oppure un webinar. In tutti questi casi, l’utente dovrà registrarsi sul tuo sito per accedere ai contenuti. Quando l’utente si registra, si trasforma da visitatore in lead, ovvero in potenziale cliente.

Chiudere il cliente

Una volta ottenuto il tuo potenziale cliente, è il momento di chiudere la vendita. Nella fase di chiusura, dovresti concentrarti sul lead nurturing (rafforzare e coltivare le relazioni), sul lead scoring (un metodo per determinare il valore del lead) e sull’automazione dei lead (gestire i tuoi sforzi di lead generation senza il tuo diretto coinvolgimento). In questa fase dovresti anche continuare a fornire contenuti pertinenti. La strategia di inbound marketing in questa fase serve a convertire un lead o potenziale cliente in un cliente reale.

Deliziare il cliente

Una volta che il tuo cliente ha effettuato un acquisto, non significa che devi smettere di deliziarlo. È l’esatto contrario; dovresti continuare a occuparti di lui per incentivare la sua fedeltà.

In fin dei conti, ciò che vuoi ottenere è un cliente abituale. Tieni a mente che è molto più facile mantenere un cliente già acquisito che guadagnare un nuovo cliente, poiché un cliente esistente è già a conoscenza del tuo marchio e dei tuoi prodotti.

Gli aspetti più importanti di una strategia di inbound marketing

Ora che sai in cosa consiste una strategia di inbound marketing, devi conoscere gli aspetti principali su cui concentrarti. 

Contenuto

Potresti averlo già sentito: content is king! Ancora più importante: un contenuto all’interno del proprio contesto rappresenta l’essenza dell’inbound marketing. Se torniamo indietro e consideriamo la strategia di inbound marketing, il contenuto appare come l’ingrediente cruciale nelle prime due fasi. Grazie ai contenuti attiri le persone sul tuo sito web ed è con essi che convinci gli utenti a fornirti le proprie informazioni in modo da poterli contattare.

A causa dell’importanza dei contenuti all’interno di una strategia di inbound marketing, ci sono due fattori cruciali da prendere in considerazione: il content marketing e il SEO marketing. Significa che devi assicurarti di creare contenuti pertinenti ed entusiasmanti ottimizzati per la SEO, al fine di posizionarti in alto tra i risultati del motore di ricerca di Google. D’altronde, vuoi che le persone trovino facilmente il tuo sito web, giusto?

– Blog post

– Post sui social media

– Video di Youtube

Questi sono ottimi modi per condividere i tuoi contenuti con il mondo.

E-book

– Webinar

– Checklist

Questi sono ottimi modi per convertire i tuoi utenti in potenziali clienti.

Call To Action (CTA)

È essenziale conoscere i tuoi obiettivi di inbound marketing fin dall’inizio. Il principale dovrebbe essere convertire gli utenti del tuo sito web in clienti.

L’utilizzo di CTA, moduli e landing pages è un modo per convertire i tuoi utenti in potenziali clienti.

CTA/moduli/landing pages

Una CTA è un pulsante con una breve frase che inserisci da qualche parte all’interno del tuo contenuto. Il pulsante serve per incoraggiare l’utente a cliccare su di esso per visitare la landing page e leggere ulteriori informazioni sull’eBook o sul webinar che stai offrendo.

La landing page è il luogo in cui hai inserito maggiori informazioni sull’articolo che stai offrendo; l’utente può leggerla e decidere di compilare il modulo per accedere, ad esempio, al webinar. Il modulo ti consentirà di ottenere maggiori informazioni sul tuo potenziale cliente.

Suggerimento: puoi utilizzare un pulsante di CTA anche per convertire il tuo potenziale cliente in cliente reale, incoraggiandolo ad acquistare i tuoi prodotti/servizi.

Marketing automation: l’automazione del marketing 

L’automazione del marketing è la chiave finale della tua strategia di inbound marketing. Essa ti consente di convertire il tuo potenziale cliente in cliente effettivo, aiutandoti a coltivare i tuoi potenziali clienti, mediante l’utilizzo di e-mail, flussi di vendita e lead scoring.