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Mikä on SMTP (simple mail transfer protocol)?

Selvitä kaikki, mitä sinun pitää tietää SMTP:stä.

SMTP on lyhenne sanoista simple mail transfer protocol. Olet ehkä kuullut aiemmin sähköpostien vastaanottamiseen käytetyistä POP- ja IMAP-protokollista: kun saat sähköpostin, käytätpä sitten POP- tai IMAP-yhteyttä, nämä protokollat mahdollistavat sähköpostin vastaanottamisen.

SMTP protokolla on sähköpostien lähettämiseen käytettävä protokolla: sen avulla voit lähettää sähköposteja. SMTP on joukko komentoja, joita sähköpostiohjelmasi käyttää ja jotka todentavat ja ohjaavat lähettämiesi sähköpostien siirtoa.

Miten SMTP protokolla toimii?

S: ending (lähetä)
M: ail (sähköpostia)
T:o
P:eople (ihmisille)

Englanniksi voidaan käyttää SMTP akronymiä “Sending Mail To People,” mikä ei tietenkään käänny suomeksi samalla tavalla, mutta ymmärtänet idean. Kuten edellä mainittiin, lähettäessäsi sähköpostin sähköpostiohjelman kautta, lähettämäsi sähköposti kulkee tietokoneeltasi sähköpostipalvelimellesi SMTP protokollan avulla. Jos lähettämääsi sähköpostia ei voida siirtää sähköpostipalvelimelle, se ei myöskään siirry vastaanottajan postilaatikkoon.

Miten SMTP palvelin (SMTP server) toimii?

Sähköpostipalvelin, jonka avulla voit lähettää sähköposteja, on SMTP palvelin (voit määrittää nämä asetukset sähköpostiohjelmassasi). Kun sähköposti on siirretty SMTP palvelimelle SMTP protokollaa käyttäen, SMTP palvelin siirtää sähköpostin kuittipostilaatikkoosi. Tämän jälkeen vastaanottaja käyttää sähköpostitiliään ja lataa sähköpostin sähköpostipalvelimeltaan POP- tai IMAP-protokollalla, tai hän voi käyttää sähköpostia verkkosähköpostin kautta.

SMTP ja TCP

SMTP käyttää TCP protokollaa. TCP protokolla on yhteyssuuntautunut protokolla ja se takaa, että kaikki sähköpostit toimitetaan perille saakka. Tämä tarkoittaa sitä, että jos olet kirjoittanut oikean sähköpostiosoitteen vastaanottajallesi, TCP protokolla varmistaa, että sähköpostisi saapuu heidän postilaatikkoonsa.

Jos olet esimerkiksi kirjoittanut väärin vastaanottajan sähköpostiosoitteen tai jos vastaanottaja on poistanut sähköpostiosoitteensa eikä sitä enää ole, saat ilmoituksen, että sähköpostia ei voitu lähettää.

SMTP on kuin postimies, joka poimii kirjeemme ja toimittaa ne vastaanottajan postilaatikkoon. Ilman SMTP:tä olisi haastavaa tavoittaa yhteyshenkilömme sähköpostitse. Ikään kuin postimies ei koskaan tulisi taloomme hakemaan kirjeitämme viedäkseen ne oikeaan osoitteeseen. SMTP varmistaa, että sähköpostimme saapuvat perille onnistuneesti.

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Mikä on paras fontti sähköpostiin?

Selvitä, mikä on paras fontti sähköpostiin.

Kun lähetät markkinointisähköposteja asiakkaillesi, haluat varmistaa, että viestisi on täydellinen. Sähköpostin sisällön lisäksi sinun pitäisi kiinnittää huomiota myös viestin visuaalisuuteen. Mikä on paras fontti sähköpostiin? Mikä fontti vetoaa ihmisiin, jotka lukevat sähköpostiasi?

Tässä artikkelissa katsomme tarkemmin fontteja ja sitä, miten voit valita parhaan fontin sähköpostiisi.

Mikä fontti on hyvä sähköpostiin?

Sinulla saattaa olla mielessä täydellinen fontti sähköposteja varten, mutta lähetettyäsi sähköpostin huomaatkin, ettei se näytä samalta kuin kirjoittaessasi sähköpostia. Tämä johtuu todennäköisesti siitä, että vastaanottajien sähköpostiohjelma ei tue sähköpostisi fonttia. Tästä syystä on tärkeää käyttää sähköpostin kannalta turvallisia fontteja: muuten sähköpostiohjelma käyttää fallout-sähköpostifonttia, joka ei todennäköisesti näytä hyvältä.

Paras fontti sähköpostiin

Mikä on siis paras fontti sähköpostiin? Alle olemme listanneet joitakin erinomaisia fontteja, jotka löytyvät melkein kaikista sähköpostiohjelmista jo esiasennettuna. Parhaat fontit ovat seuraavat:

  • Arial
  • Verdana
  • Helvetica
  • Georgia
  • Tahoma
  • Lucida
  • Trebuchet
  • Times New Roman

Näitä fontteja käyttämällä varmistat, että fontti näyttää hyvältä myös vastaanottajalle.

Pidä sähköposti ammattimaisena: parhaat vinkit

Haluat varmistaa, että vastaanottaja saa lähettämästäsi sähköpostista ammattimaisen kuvan. Alla listaamiemme vinkkien avulla voit pitää huolen siitä, että sähköpostiviesti on aina ammattimainen ja selkeä.

  • Älä käytä liian monimutkaisia tai hienoja fontteja. Muista, että käyttäjä yleensä lukee sähköpostia vain 12 sekuntia. Liian monimutkainen fontti saattaa olla luotaantyöntävä eivätkä käyttäjät välttämättä lue sähköpostia lainkaan.
  • Älä käytä liian monia fontteja. Hyvä sääntö on se, että yhdessä sähköpostissa pitäisi olla maksimissaan kaksi eri fonttia.
  • Hyödynnä listoja ja kappalejakoja. Pitkät tekstit ovat raskaita lukea: tee sähköpostin lukemisesta helpompaa jakamalla teksti selkeisiin kappaleisiin ja listoihin.

Muista, että sinulla on 12 sekuntia aikaa saada lukijan huomio. Siksi on tärkeää varmistaa, että sähköposti näyttää houkuttelevalta. Jos kaikki sähköpostin sisällöstä visuaaliseen toteutukseen näyttää houkuttelevalta, lukija saattaa lukea koko sähköpostin yhdellä istumalla ja jopa klikata mahdollisia sähköpostin sisäisiä linkkejä. Ammattimaisten fonttien käyttäminen voi siis parhaimmillaan nostaa konversioprosenttia.

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¿Qué es SMTP?

¡Descubre cómo funciona el protocolo simple de transferencia de correo y la importancia de SMTP!

SMTP significa protocolo simple de transferencia de correo, por sus siglas en inglés. Es posible que ya hayas oído hablar de los protocolos POP e IMAP que se utilizan para recibir correo electrónico. Básicamente, cada vez que recibes un correo electrónico, ya sea utilizando POP o IMAP, son estos protocolos los que te permiten recibirlo.

SMTP es un protocolo para enviar correos electrónicos. Es decir, te permite enviar emails. SMTP es un conjunto de comandos que utiliza tu cliente de correo electrónico y que autentifica y dirige la transferencia de los correos electrónicos que envías.

¿Cómo funciona el protocolo SMTP?

S: ending
M: ail
T:o
P:eople

Esto explica el acrónimo SMTP. Como hemos mencionado anteriormente, cuando envías un correo electrónico a través de un cliente de correo electrónico, el correo que has enviado viaja desde tu ordenador hasta tu servidor de correo utilizando el protocolo SMTP. Si el correo electrónico que has enviado no se puede transferir a tu servidor de correo, tampoco se transferirá a la bandeja de entrada del destinatario.

¿Qué es un servidor SMTP?

El servidor SMTP es el servidor de correo que te permite enviar correos electrónicos (puedes configurar estas opciones en tu cliente de correo electrónico). Una vez que el correo electrónico se transfiere al servidor SMTP utilizando el protocolo SMTP, es el servidor SMTP el que transfiere tu correo electrónico a la bandeja de entrada del destinatario. A continuación, el destinatario accede a su cuenta de correo electrónico y descarga el correo desde su servidor de correo electrónico utilizando POP o IMAP, o a través de un webmail

SMTP y TCP

SMTP utiliza un protocolo TCP. Un protocolo TCP es un protocolo orientado a la conexión y garantiza que se entreguen todos los correos electrónicos. Es decir, si has escrito la dirección de correo electrónico correcta de tu destinatario, el protocolo TCP garantiza que tu correo electrónico llegue a su bandeja de entrada. 

Si, por ejemplo, has escrito mal la dirección de correo electrónico del destinatario o si el destinatario ha borrado su dirección de correo electrónico y esta ya no existe, recibirás un mensaje que te informará de que tu correo electrónico no se ha podido entregar. 

Básicamente, SMTP es como un cartero que recoge nuestras cartas y las entrega en el buzón del destinatario. Sin el protocolo SMTP, comunicarnos con nuestros contactos a través del correo electrónico sería todo un reto, como si el cartero nunca viniera a casa a recoger nuestras cartas para entregarlas en la dirección correcta. SMTP lo hace posible. Garantiza que nuestros correos electrónicos lleguen a su destino de manera exitosa.

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¿Cuáles son los mejores tipos de letra para los correos electrónicos?

Descubre qué tipografía es la mejor para tus correos electrónicos profesionales y por qué.

Deberías asegurarte de que los correos electrónicos de marketing que envías a tus clientes son perfectos. No te limites solo a dedicar tiempo a su contenido, también presta atención al aspecto visual. ¿Cuáles son los mejores tipos de letra para tus correos electrónicos? ¿Qué tipografía les gustará más a las personas que los leen?

En este artículo te recomendamos la mejor tipografía profesional que deberías utilizar al enviar correos electrónicos a tus clientes y a tus clientes potenciales.

¿Qué son las fuentes seguras para el correo electrónico?

Quizá ya tengas el tipo de letra perfecto que quieres utilizar para tus correos electrónicos. Sin embargo, al enviarlos, la fuente del correo electrónico no se parece a lo que tenías pensado. Lo más probable es que el cliente de correo electrónico de tus destinatarios no admita el tipo de fuente de tu mensaje. Por esto, es esencial utilizar fuentes seguras para el correo electrónico. De lo contrario, el cliente de correo electrónico utilizará una tipografía inadecuada que puede que no sea atractiva. 

Las mejores fuentes seguras para el correo electrónico

¿Cuáles son las mejores fuentes seguras y compatibles para el correo electrónico? A continuación, te damos algunas ideas de tipos de letra entre los que puedes elegir. Se trata de una lista de fuentes seguras que puedes emplear siempre que vayas a enviar un correo electrónico, ya que están instaladas y listas para ser utilizadas en la mayoría de los clientes de correo electrónico. Estas fuentes de letras son:

  • Arial
  • Verdana
  • Helvetica
  • Georgia
  • Tahoma
  • Lucida
  • Trebuchet
  • Times New Roman

Como hemos comentado anteriormente, si utilizas una de estas fuentes de letras para correo electrónico, te aseguras de que la apariencia de tu mensaje no cambie una vez que el destinatario abra el correo. 

Sugerencias para que tus correos electrónicos luzcan siempre profesionales 

Te interesa que el destinatario aprecie una tipografía profesional cuando abra tu correo electrónico. Por esto, hay algunos aspectos que debes evitar para mantener tu tipografía lo más profesional posible.

  • No utilices fuentes de letras muy elaboradas. Este es un error común. Las fuentes muy elaboradas son difíciles de leer. Cabe señalar que, en promedio, un destinatario dedica solo 11 segundos a leer un correo electrónico. Si ve un tipo de letra elaborada y difícil de leer, probablemente ignorará el correo electrónico por completo. Ten en cuenta la legibilidad y la claridad cada vez que elijas un tipo de letra para tus correos electrónicos.
  • No abuses de las fuentes. Incluso si tienes diferentes titulares, utiliza los mismos tipos de letra. Utiliza un máximo de dos tipos de letra si es necesario. De lo contrario, limítate a una sola tipografía.
  • Deja los suficientes espacios para no agobiar al destinatario. Si tu mensaje contiene una buena cantidad de texto, intenta espaciar y dividir los párrafos o utilizar viñetas. Permite que el ojo del destinatario descanse un poco entre cada sección. 

Recuerda que tienes 11 segundos para causar una impresión. Por lo tanto, es fundamental que te asegures de que el destinatario tenga un impacto visual perfecto. Si todo, desde el contenido hasta la apariencia del correo electrónico es interesante, puede que el destinatario lea todo el correo electrónico e incluso haga clic en los enlaces que contiene. Así que, en cierto sentido, se puede decir que utilizar una tipografía profesional puede aumentar la tasa de conversión. En última instancia, no hay nada de malo en utilizar una tipografía profesional bonita y fácil de leer en tus correos electrónicos.

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Was ist SMTP?

Erfahren Sie mehr über dieses Protokoll für den E-Mail-Versand

SMTP steht für Simple Mail Transfer Protocol. Vielleicht haben Sie ja schon einmal die beiden Begriffe POP und IMAP-Protokoll im Zusammenhang mit E-Mails gehört. Jedes Mal, wenn Sie E-Mails erhalten, sorgt eines dieser beiden Protokolle dafür, dass der Empfang der Mails möglich ist. 

SMTP hingegen ist ein Protokoll für das Versenden von E-Mails. SMTP umfasst eine Reihe von Befehlen, die der E-Mail-Client nutzt, um Ihre gesendeten E-Mails zu authentifizieren und in die richtigen Empfänger zu übermitteln. 

Wie funktioniert das Simple Mail Transfer Protocol?

S: ending 
M: ail
T: o
P: eople

Das ist ein Akronym für SMTP (Schicke Mail an Personen). Wenn Sie eine E-Mail mittels E-Mail-Client verschicken, finden Ihre Mails dank SMTP den Weg von Ihrem Computer zu Ihrem E-Mail-Server. Falls Ihre E-Mail hingegen nicht zu Ihrem E-Mail-Server gelangt, wird sie auch nicht im Posteingang der Empfänger angezeigt.

Wie funktioniert ein SMTP Server?

Der E-Mail-Server, mit dessen Hilfe Sie die E-Mails versenden können, ist der SMTP Server (weitere Einstellungen sind in Ihrem E-Mail-Client verfügbar). Sobald die E-Mails mittels SMTP Protokoll an den SMTP Server übertragen wurden, leitet sie der SMTP Server weiter zum Posteingang der Empfänger.

Dort angekommen greifen diese auf ihr E-Mail-Konto zu und laden die Mails mittels POP oder IMAP vom E-Mail-Server herunter oder können direkt via Webmail auf ihre E-Mails zugreifen.

SMTP und TCP

SMTP nutzt ein TCP Protokoll. Ein TCP Protokoll ist ein verbindungsorientiertes Protokoll und garantiert, dass alle E-Mails übertragen werden. Das bedeutet, wenn Sie die korrekte E-Mail-Adresse Ihrer Empfänger angegeben haben, sorgt das TCP Protokoll dafür, dass Ihre E-Mails mit Sicherheit ankommen werden.

Falls Sie allerdings einen Schreibfehler in der Adresse haben oder die E-Mail-Adresse gelöscht wurde, erhalten Sie eine Fehlermeldung, dass die E-Mail nicht abgeschickt werden konnte.

SMTP ist also im Prinzip wie jemand von der Post, der Ihre Briefe abholt und an die Empfänger zustellt. Ohne SMTP Ihre Kontakte zu erreichen, wäre eine große Herausforderung. Es wäre, als ob der Postbote Ihre Briefe nie abholt und sie an die korrekten Empfänger ausliefert. SMTP sorgt also dafür, dass unsere E-Mails erfolgreich an ihrem Ziel ankommen.

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Hvad er SMTP?

Få svar på alt

SMTP står for ’Simple Mail Transfer Protocol’. Du har sikkert tidligere hørt om POP- og IMAP-protokoller, der bruges til at modtage e-mails. Hver gang du modtager en e-mail, uanset om du bruger POP eller IMAP, giver disse protokoller dig mulighed for at modtage en e-mail.

SMTP er en protokol, der bruges til at sende e-mails. SMTP er et sæt kommandoer, som din e-mail-klient bruger, som godkender og styrer overførslen af de e-mails, du sender.

Hvordan fungerer SMTP-protokollen?

S: ending
M: ail
T:o
P:eople

Ovenstående akronym fortæller helt præcist hvad SMTP står for. Som nævnt bruges SMTP, når du skal sende en e-mail via en e-mail-klient.

Den e-mail, du har sendt, sendes fra din computer til din e-mail-server ved hjælp af SMTP-protokollen. Hvis den e-mail, du har sendt, ikke kan overføres til din e-mail-server, vil den heller ikke kunne blive videresendt til modtagerens indbakke.

Hvordan fungerer en SMTP-server?

E-mail-serveren, der gør det muligt for dig at sende e-mails, er det som kaldes for SMTP-serveren (du kan konfigurere disse muligheder via din e-mail-klientkonto). Når den e-mail, som du har skrevet og klikket ’afsend’ på er overført til SMTP-serveren, ved hjælp af SMTP-protokollen, er det SMTP-serveren, der overfører din e-mail til din mappe for ’Sendte mails’. Derefter får modtageren adgang til deres e-mail-konto og downloader e-mailen fra deres e-mail-server ved hjælp af POP eller IMAP. Eller de kan få adgang til e-mailen via en webmail

SMTP og TCP

SMTP bruger en TCP-protokol. En TCP-protokol er en forbindelsesprotokol, der garanterer, at alle sendte e-mails bliver leveret. Det betyder, at hvis du har skrevet den korrekte e-mailadresse på din modtager, vil TCP-protokollen sørge for, at din e-mail lander i personens indbakke.

Hvis du f.eks. har stavet modtagerens e-mailadresse forkert, eller hvis modtageren har slettet sin e-mailadresse, så den ikke længere eksisterer, vil du få en leveringsmeddelelse, der informerer dig om, at e-mailen ikke kunne sendes og at forsendelsen dermed er mislykket. 

Grundlæggende fungerer SMTP som et postbud, der henter vores breve og afleverer dem i modtagerens postkasse. Uden SMTP ville det være en udfordring at nå ud til vores kontakter via e-mails. Det ville være, som om, at postbuddet aldrig kom hjem til os for at hente vores breve for siden at levere dem til den rigtige adresse. SMTP aktiverer og sikrer en succesfuld levering af vores e-mails.

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Hvad er de bedste skrifttyper til en e-mail?

Når du skal sende en e-mail til dine kunder eller forretningsforbindelser vil du gerne have, at dine e-mails ser professionelle ud, når de lander i modtagerens indbakke. 

Derfor skal du ikke kun bruge tid på selve indholdet af e-mailen, men også fokusere på det rent visuelle. I den forbindelse er det værd at gøre sig nogle overvejelser om, hvilken skrifttype der er den bedste at bruge, når man sender e-mails? Hvilken skrifttype vil appellere mest til dine brugere, der læser e-mailen, og hvilke skrifttyper ser bedst ud, når modtageren åbner og læser din mail?

I denne artikel ser vi nærmere på de bedste skrifttyper, du bør bruge, når du sender e-mails til dine kunder og forretningsforbindelser. 

Hvad er websikre skrifttyper?

Du har muligvis fået valgt dig en skrifttype, som du synes passer perfekt til dit brand og det signal, som du gerne vil sende til omverdenen, når du udsender e-mails. 

Men når du sender dine e-mails, ser e-mail-fonten ikke ud, som du havde tænkt dig. Det skyldes højst sandsynligt, at modtagernes e-mail-klient ikke understøtter den skrifttype, som du har valgt. Forklaringen kan være, at du har valgt en font, som ikke er iblandt de mest gængse. Derfor er det vigtigt, at du sadler om, og i stedet vælger en af de såkaldte ’websikre skrifttyper’. Ellers vil modtagerens e-mail-klient blot vælge en tilfældig e-mail-skrifttype, som sandsynligvis ikke vil se særlig tiltalende ud.

De bedste websikre skrifttyper

Så hvad er så de bedste websikre eller e-mail-venlige skrifttyper, som du bør vælge til dine e-mails? Vi har nedenfor listet nogle af de mest gængse websikre skrifttyper, som du kan vælge imellem. Hvis ikke du allerede bruger en af disse skrifttyper, så bør du nu vælge en fra listen og bruge denne skrifttype, næste gang du udsender en e-mail. De oplistede skrifttyper er allerede installeret og klar til at blive brugt på de fleste e-mail-klienter. 

Skrifttyperne er:

  • Arial
  • Verdana
  • Helvetica
  • Georgia
  • Tahoma
  • Lucida
  • Trebuchet
  • Times New Roman

Når du bruger en af disse e-mail-skrifttyper, sikrer du, at udseendet af dine e-mails i 99 ud af 100 tilfælde ikke ændres, når modtagerne åbner dem.

Tips til hvordan du får dine e-mails til at fremstå professionelle

Når du sender en e-mail, så ønsker du at modtageren skal opfatte din e-mail som professionel. Det indebærer bl.a., at modtageren ser din e-mail med den rigtige skrifttype. Den skrifttype, som du har valgt og ikke bare en tilfældig font. Derfor er der nogle ting, du bør undgå for ikke at dine e-mails skal fremstå uprofessionelle, når de bliver åbnet.  

● Fald ikke for fristelsen til at bruge smarte, ikke anbefalelsesværdige skrifttyper. Dette er en almindelig fejl, som mange begår. Men fancy skrifttyper kan være komplicerede at læse. Du skal huske på, at dine modtagere typisk kun bruger 11 sekunder på en e-mail. Hvis de modtager en e-mail, hvor skrifttypen er svær at læse, vil de sandsynligvis ignorere e-mailen. Overvej derfor både læsbarhed og klarhed, hver gang du vælger en e-mail-skrifttype.

● Brug helst kun en enkelt skrifttype. Hvis du bruger overskrifter og underoverskrifter i din e-mail, skal du holde dig til den samme skrifttype. Skal du absolut bruge mere end én skrifttype, så hold dig til højst at bruge to skrifttyper. De fleste eksperter anbefaler, at der kun bruges én skrifttype.

● Brug gerne mellemrum og opdel teksten i afsnit. På den måde hjælper du læseren. Hvis du har en længere tekst, så gøres den mere læsevenlig ved at bruge mellemrum, opdele i afsnit eller bruge punktopstillinger.

Husk igen på, at du kun har 12 sekunder til at gøre indtryk på modtageren. Det er således afgørende, at modtageren får et perfekt første indtryk. Hvis alt fra emnefelt til indhold samt selve e-mailens udseende virker tiltalende, vil det øge chancerne for, at modtageren læser hele e-mailen og måske endda klikker på et salgs-links i e-mailen. Så på en måde kan du godt sige, at hvis du bruger en af de anbefalede skrifttyper kan det være med til at øge din konvertering. Om ikke andet, så er der ikke noget galt i at anvende en professionel skrifttype i dine e-mails, som er let at læse.

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Vad är SMTP?

Lär dig allt du behöver veta om SMTP

SMTP står för simple mail transfer protocol. Du kanske tidigare har hört talas om POP- och IMAP-protokoll som används för att ta emot e-post. Varje gång du får ett mejl, oavsett om du använder POP eller IMAP, gör dessa protokoll att du kan ta emot mejlet.

SMTP är ett protokoll för att skicka e-post, som gör det möjligt för dig att faktisk skicka e-post. SMTP är en uppsättning kommandon som din e-postklient använder, som autentiserar och styr överföringen av de mejl du skickar.

Hur fungerar SMTP-protokollet?

S: kickar
M: ejl
T: ill
P: ersoner

Ovanstående är en akronym för SMTP. Som nämnts ovan, när du skickar ett mejl via en e-postklient så färdas mejlet från din dator till din e-postserver med hjälp av SMTP-protokollet. Om mejlet inte kan överföras till din e-postserver kommer det inte heller att överföras till mottagarens inkorg.

Hur fungerar en SMTP-server?

E-postservern som gör att du kan skicka e-post är SMTP-servern (du kan konfigurera dessa alternativ i din e-postklient). När mejlet har överförts till SMTP-servern med hjälp av SMTP-protokollet så överför SMTP-servern ett leveranskvitto. Sen loggar mottagaren in på sitt e-postkonto och hämtar mejlet från sin e-postserver med POP eller IMAP, eller så kan de komma åt mejlet via en webbmail

SMTP och TCP

SMTP använder ett TCP-protokoll. Ett TCP-protokoll är ett anslutningsprotokoll och garanterar att alla mejl faktiskt levereras. Det innebär att om du har skrivit ner rätt e-postadress till din mottagare kommer TCP-protokollet att säkerställa att din e-post kommer att hamna i deras inkorg.

Om du till exempel har stavat mottagarens e-postadress fel eller om mottagaren har raderat sin e-postadress och den inte längre finns, så får du ett mejl om att e-postleveransen misslyckades.

I grund och botten är SMTP som en brevbärare som hämtar våra brev och levererar dem till mottagarens brevlåda. Utan SMTP skulle det vara svårt att nå våra kontakter via e-post. Det skulle vara som att brevbäraren aldrig kom hem till oss för att hämta våra brev och överföra dem till rätt adress. SMTP möjliggör och säkerställer att våra mejl når mottagaren framgångsrikt.

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Vilket typsnitt är bäst för e-post?

Skriv det perfekta mejlet idag!

Du vill skicka marknadsföring till dina kunder via e-post och du vill skicka det perfekta mejlet. Se då till att inte bara fokusera på innehållet, utan också på det visuella. Vilket typsnitt är det bästa för e-post? Vilket typsnitt kommer att tilltala de som tar emot dina utskick?

I den här artikeln går vi igenom professionella typsnitt som du bör använda när du skickar e-post till dina kunder och potentiella kunder.

Vad är e-postsäkra typsnitt?

Du kanske har hittat det perfekta typsnittet som du vill använda. Men när du skickar dina mejl ser typsnittet kanske inte ut som du tänkt dig. Det beror troligen på att mottagarnas e-postklient inte stöder ditt typsnitt. Därför är det viktigt att använda e-postsäkra typsnitt, annars kommer e-postklienten att använda ett annat typsnitt. som förmodligen inte kommer att se tilltalande ut. 

De bästa e-postsäkra typsnitten

Så vilka är de bästa e-postsäkra eller e-postvänliga typsnitten? Vi har listat några typsnitt som du kan välja mellan, och samtliga typsnitt i listan är redan installerade och redo att användas på de flesta e-postklienter. Typsnitten är:

  • Arial
  • Verdana
  • Helvetica
  • Georgia
  • Tahoma
  • Lucida
  • Trebuchet
  • Times New Roman

Som nämnts ovan, när du använder ett av dessa typsnitt så säkerställer du att utseendet på ditt mejl inte ändras när mottagaren öppnar mejlet.

Tips för professionella mejl

Du vill att mottagaren ska få professionella typsnitt när de öppnar sin e-post. Med det sagt finns det vissa aspekter som du bör undvika för att hålla typsnitten professionella.

  • Använd inte flashiga typsnitt, det är ett vanligt misstag. Flashiga typsnitt är komplicerade att läsa. Tänk på att mottagare vanligtvis bara lägger 11 sekunder på att läsa ett mejl. Om de ser ett svårläst och flashigt typsnitt kommer de förmodligen att ignorera mejlet. Tänk på läsbarhet och tydlighet varje gång du väljer ett typsnitt.
  • Överanvänd inte typsnitt. Om du använder olika rubriker, håll dig till samma typsnitt. Använd max två typsnitt om du måste. Annars, håll dig till ett enda typsnitt.
  • Använd många typer av mellanrum för att inte överösa mottagaren med ditt innehåll. Om du har en större mängd text kan du prova att göra mellanrum, dela upp texten i stycken eller använda punkter. Låt läsarens öga vila lite under läsningen.

Kom ihåg att du har 12 sekunder på dig att göra ett intryck. Därför är det avgörande att se till att mottagaren får ett perfekt första intryck. Om både innehållet och utseendet är tilltalande så ökar chanserna att mottagaren läser klart hela mejlet och till och med klickar på länkarna i mejlet. Så på sätt och vis kan man säga att du kan öka din konvertering om du använder proffsiga typsnitt. Om inte annat så skadar det inte att använda ett fint och professionellt typsnitt som är lätt att läsa.

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O que é SMTP?

Descubra neste artigo a importância do SMTP e como este protocolo funciona na transferência de emails

SMTP abreviatura do inglês simple mail transfer protocol (protocolo simples de transferência de email). Já deve ter ouvido falar dos protocolos POP e IMAP utilizados para receber correio eletrónico. Basicamente, cada vez que recebe um email, quer esteja a utilizar POP ou IMAP, estes protocolos permitem-lhe receber um email. 

SMTP é um protocolo para o envio de correio eletrónico, que permite o envio de emails. SMTP é um conjunto de comandos que o seu cliente de correio eletrónico utiliza e que autentica e dirige a transferência de email que está a enviar. 

Como funciona o protocolo SMTP?

S: ending (Enviar)
M: ail (Email)
T:o (Para)
P:eople (Pessoas)

Acima é referido um acrónimo de SMTP em inglês, que simplificadamente explica o que este protocolo faz. Como mencionado acima, quando envia um email através de um cliente de correio eletrónico, o email que enviou viaja do seu computador para o seu servidor de email utilizando o protocolo SMTP. Se o email que enviou não puder ser transferido para o seu servidor de correio eletrónico, também não será transferido para a caixa de entrada do destinatário. 

Como funciona um servidor SMTP?

O servidor de email que lhe permite enviar emails é o servidor SMTP (pode configurar estas opções no seu cliente de correio eletrónico). Uma vez transferido o correio eletrónico para o servidor SMTP, utilizando o protocolo SMTP, é o servidor SMTP que transfere o dito email para a sua caixa de enviados. Depois, o destinatário acede à sua conta de correio eletrónico e descarrega o email do seu servidor de correio eletrónico utilizando POP ou IMAP, ou pode aceder ao email através de um webmail

SMTP e TCP

O SMTP utiliza um protocolo TCP. Um protocolo TCP é um protocolo orientado para a ligação e garante que todas as mensagens de correio eletrónico são entregues. Ou seja, se tiver escrito o endereço de correio eletrónico correto ao seu destinatário, o protocolo TCP assegurará que o seu email chega à sua caixa de entrada. 

Se, por exemplo, tiver escrito mal o endereço de email do destinatário ou se o destinatário tiver apagado o seu endereço de email e este já não existir, receberá uma mensagem de entrega de correio eletrónico falhada informando-o de que o email não pôde ser enviado. 

Basicamente, SMTP é como um carteiro que pega nas nossas cartas e as entrega na caixa de correio do destinatário. Sem SMTP, chegar aos nossos contactos por email seria um desafio. Seria como se o carteiro nunca viesse a nossa casa buscar as nossas cartas e levá-las até à morada correta. O SMTP permite e assegura que os nossos emails cheguem ao seu destino com sucesso.