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Mitä on Social CRM?

Selvitä kaikki, mitä sinun pitää tietää Social CRM:stä.

Social CRM on lyhenne sanoista Social Customer Relationship Management. Perinteinen CRM mahdollistaa tiedon keräämisen mahdollisista asiakkaistasi ja auttaa sinua ohjaamaan heitä eteenpäin ostosuppilossa.

Social CRM -prosessi on hieman erilainen prosessi. Social CRM:llä ei ole samaa ohjausta kuin perinteisellä CRM:llä. Sosiaaliseen mediaan viitattaessa asiakas hallitsee keskustelua. Siten Social CRM keskittyy enemmän asiakaspalveluun. Social CRM -prosessi pyörii esimerkiksi silloin, kun joku twiittaa sinulle tai joku lähettää sinulle Facebookissa kysymyksiä. Näin ollen Social CRM:n avulla sinun on keskityttävä asiakaspalveluun.

Yksinkertaisesti sanottuna Social CRM on yrityksen vastaus asiakkaille, jotka hallitsevat keskustelua sosiaalisessa mediassa. Nykyään monet asiat tapahtuvat netissä, joten yrittäjien pitäisi huomioida myös Social CRM:n edut yritystä pyörittäessään.

Miksi Social CRM on tärkeä?

Monet asiakkaat odottavat, että yritys on läsnä sosiaalisessa mediassa. Jos sinulla ei ole sosiaalisen median profiilia, se lähettää väärän signaalin ja näyttää erittäin oudolta, varsinkin tänä päivänä. Lisäksi monet asiakkaat haluavat olla vuorovaikutuksessa brändien kanssa sosiaalisessa mediassa. Se tarkoittaa sitä, että pelkkä sosiaalisen median profiili ei riitä. Vaikka sinulla olisi hyvä sosiaalisen median profiili, jossa on paljon sisältöä, sinun on oltava myös asiakkaiden käytettävissä. Kun luot sosiaalisen median profiilin, kutsut asiakkaita esittämään sinulle kysymyksiä ja olemaan vuorovaikutuksessa kanssasi. Siksi sinun tulee myös olla valmis ja halukas vastaamaan heidän kysymyksiinsä ja tarjoamaan heille huippuluokan asiakaspalvelua.

Social CRM prosessi

Social CRM on menetelmän ja teknologian yhdistelmä. Olemme käsitelleet sosiaalisen CRM:n menetelmää – asiakaslähtöistä lähestymistapaa. Kyse on asiakkaidesi palvelemisesta ja siitä, että olet aina käytettävissä ja valmis vastaamaan heidän kysymyksiinsä ja ratkaisemaan heidän ongelmiaan. Se on kahdenkeskinen keskustelu, jonka käyt asiakkaan kanssa.

Teknologiaosaan liittyen muutama Social CRM -alusta tarjoaa erilaisia ominaisuuksia ja toimintoja. Alla on lueteltu joitakin olennaisia ominaisuuksia, jotka kannattaa huomioida.

Sosiaalisen median hallinta

On tärkeää käyttää CRM:ää, joka mahdollistaa sosiaalisen median seurantatyökalun tai tekstin analysointityökalun käyttämisen. Tämäntyyppisen työkalun avulla voit seurata tiettyjä aiheita, jotka ovat osa alaasi. Joten kirjoitat työkaluun periaatteessa joitakin avainsanoja, jotka liittyvät yritykseesi, markkinarakoon tai toimialaan. Sitten työkalu voi seurata näitä avainsanoja ja voit nähdä, mitkä avainsanat ovat suosittuja ja mitä ihmiset hakevat paljon.

Maksullinen media

Social CRM:n keräämä data on elintärkeää. Varmista, että CRM tarjoaa sinulle riittävästi tietoa, koska voit käyttää näitä tietoja hyväksesi esimerkiksi markkinoinnissa. Ota esimerkiksi potentiaalisista asiakkaistasi saamasi tiedot ja käytä niitä Facebookissa, LinkedInissä, Twitterissä jne. kohdistaaksesi markkinointia paremmin ja varmistaaksesi, että yrityksesi ilmestyy heidän uutissyötteessään.

Seuraa dataa

Varmista, että voit seurata tietojasi CRM:ssä. Esimerkiksi kaikista keskusteluista, joita käyt eri sosiaalisen median alustoilla, voi tulla arvokasta dataa. Varmista siis, että seuraat kaikkea sosiaalisen median toimintaasi CRM:ssä.

Sosiaalisen median CRM strategia

Sosiaalisen median CRM-strategia on tärkeä. 73 % sosiaalisista keskusteluista koskee brändejä, ja haluat varmistaa, että brändisi on yksi niistä, joista puhutaan.

Sosiaalisessa mediassa ihmiset joko jakavat mielipiteensä brändistäsi, yrittävät saada huomiosi tai etsivät brändiä, joka voi ratkaista heidän ongelmansa. Yksi strategioistasi pitäisi olla näihin keskusteluihin osallistuminen.

Nykyään nämä keskustelut on helppo löytää. Tarvitset vain hyvän Social CRM:n, joka voi ilmoittaa sinulle aina, kun joku puhuu brändistäsi tai kirjoittamistasi avainsanoista, jotka viittaavat toimialaasi tai markkinarakoon.

Mutta pidä aina mielessä kaksi tärkeintä asiaa:

  1. Aseta asiakkaasi aina etusijalle sosiaalisessa mediassa
  2. Ota yhteyttä asiakkaisiisi henkilökohtaisesti luodaksesi todellisen yhteyden heihin. Älä vain työnnä heille markkinointimateriaalia.
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Cos’è il social CRM?

Social CRM sta per Social Customer Relationship Management.

Tradizionalmente, il CRM ti consente di raccogliere dati sui tuoi potenziali clienti per indirizzarli meglio lungo il funnel e convertirli in clienti. Il processo di Social CRM invece, è leggermente diverso dal CRM tradizionale. Quando si fa riferimento ai social media infatti, il cliente può controllare la conversazione. Quindi, l’attività di social CRM si focalizza maggiormente sulla parte del servizio clienti, rivolgendo la propria attenzione, per esempio, verso chi invia dei tweet o dei messaggi su Facebook per porre domande o problemi.

In parole povere, il social CRM è l’attività di rispondere ai clienti che interagiscono con un’azienda attraverso i social media. Dal momento che il mondo si è spostato online, anche i tuoi clienti hanno fatto lo stesso, e tu non puoi essere da meno.

Perché il social CRM è importante?

Molti clienti si aspettano che un’azienda abbia un profilo sui social media. Non avere un profilo social darà un’immagine negativa alla tua attività, oltre a sembrare davvero insolito. Inoltre, non è sufficiente avere semplicemente un profilo social, perché tanti potenziali clienti vogliono interagire con i tuoi marchi attraverso i social media.

Quindi, anche se hai un buon profilo social con tonnellate di contenuti, devi anche essere disponibile per i clienti. Nel momento in cui crei un profilo sui social media, inviti i clienti a porti delle domande. Pertanto, devi anche essere pronto e disposto a rispondere a queste domande, offrendo loro un servizio clienti di livello.

Processo di CRM social

L’attività di Social CRM è una combinazione di metodologia e tecnologia, che utilizza  un approccio incentrato sul cliente. Si tratta di occuparsi dei tuoi clienti ed essere sempre disponibile a rispondere alle loro domande e a risolvere i loro problemi. È un tipo di conversazione uno a uno che devi avere con il cliente.

In riferimento alla parte tecnologica, alcune piattaforme di Social CRM offrono diverse funzionalità e hanno capacità diverse. Di seguito abbiamo elencato alcune funzionalità essenziali di cui hai bisogno per avere successo nella tua attività di social CRM.

Monitoraggio dei social media

È importante lavorare con un CRM che ti consenta di avere a disposizione uno strumento di monitoraggio dei social media e uno strumento di analisi del testo. Questo tipo di tool ti permetterà di monitorare determinati argomenti che fanno parte del tuo settore, in modo da poter partecipare attivamente alle conversazioni con i tuoi clienti. Fondamentalmente, il tool terrà traccia delle parole chiave associate alla tua azienda, nicchia o settore che digiterai, consentendoti di coinvolgere le persone facendo leva sugli argomenti di cui parlano.

Così facendo ti mostrerai un esperto nel campo o semplicemente una risorsa disposta ad aiutare i tuoi clienti.

Media a pagamento

Dati. I dati raccolti dal tuo Social CRM sono vitali. Assicurati che il tuo CRM ti fornisca dati adeguati perché tu possa utilizzarli al meglio. Per esempio, prendi le informazioni che hai sui tuoi potenziali clienti e usale su Facebook, LinkedIn, Twitter, ecc., per individuarli e assicurarti di essere visualizzato nel loro feed di notizie.

Tieni traccia dei tuoi dati

Assicurati di poter tenere traccia dei tuoi dati sul tuo CRM. Per esempio, tutte le conversazioni in cui ti impegni, su varie piattaforme social, possono diventare dati preziosi. Pertanto, assicurati di monitorare tutta la tua attività sui social media nel tuo CRM.

Strategia CRM sui social media

La tua strategia CRM sui social media è importante. Il 73% delle conversazioni sui social riguarda i marchi e quindi devi assicurarti che anche il tuo sia uno di quelli di cui si parla.

Sui social media, le persone condividono la loro opinione sul tuo brand, cercano di attirare la tua attenzione o cercano un marchio che possa risolvere i loro problemi. Una parte della tua strategia dovrebbe essere attingere a queste conversazioni, in quanto ciò ti aprirà una porta, la porta di generazione dei lead.

Oggi è facile individuare e trovare queste conversazioni. Tutto ciò di cui hai bisogno è un buon Social CRM in grado di avvisarti ogni volta che qualcuno parla del tuo marchio o delle parole chiave che hai digitato che fanno riferimento al tuo settore o nicchia.

Ma tieni sempre a mente i due punti più importanti:

  1. Metti sempre il tuo cliente al primo posto sui social media
  2. Connettiti con i tuoi clienti uno a uno per stabilire una connessione reale. Non limitarti a inviare materiale di marketing generico.

Collegati oggi stesso e partecipa alla conversazione!

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Social CRM: ¿qué es?

Descubre todo lo que necesitas saber para diseñar una buena estrategia de social CRM

Social CRM son las siglas de Social Customer Relationship Management. El CRM tradicional te permite recopilar datos sobre tus clientes potenciales para orientarlos mejor, hacerlos avanzar por tu embudo de conversión y convertirlos en clientes.

El proceso de social CRM, CRM social o CRM para redes sociales es un poco diferente. Con el social CRM no tienes el mismo control que con el CRM tradicional. En las redes sociales es el cliente el que controla la conversación. Por lo tanto, el social CRM se centra más en el servicio al cliente. El proceso del CRM social gira en torno a, por ejemplo, cuando alguien te tuitea o te envía un mensaje en Facebook con preguntas o problemas que tienes que responder.

En palabras sencillas, el social CRM es la respuesta de una empresa a los clientes que controlan la conversación en las redes sociales. Ahora que el mundo está cada vez más online, también lo están tus clientes, lo que significa que tú también debes pasarte al mundo online.

¿Por qué es importante el social CRM?

Muchos clientes esperan que una empresa tenga un perfil en las redes sociales. El no tenerlo puede enviar una señal equivocada, especialmente hoy en día. Además, muchos clientes quieren interactuar con las marcas en las redes sociales. Es decir, no basta con tener un perfil en las redes sociales. Incluso si tienes un perfil muy bueno y  con mucho contenido, también debes estar disponible para tus clientes. Al crear un perfil en las redes sociales, estás invitando a los clientes a que te hagan preguntas. Por lo tanto, debes estar preparado y dispuesto a responderles y brindarles un excelente servicio al cliente.

Proceso de CRM social

El social CRM es una combinación de metodología y tecnología. Ya hemos hablado de que el social CRM está enfocado en el cliente. Se trata de atender a tus clientes y estar siempre disponible para responder a sus preguntas y resolver sus problemas. Son conversaciones de tú a tú las que vas a tener con tus clientes.

En lo que respecta a la parte tecnológica, algunas plataformas de social CRM ofrecen diversas funciones y tienen diferentes prestaciones. A continuación, te contamos algunas funciones esenciales que debes tener para tener éxito con el social CRM. 

Monitorización de tus redes sociales

Es importante trabajar con un CRM que te permita utilizar una herramienta de monitorización de redes sociales o una herramienta de análisis de texto. Este tipo de herramienta te permitirá monitorizar ciertos temas de tu industria para que puedas participar en las conversaciones sobre tu negocio. Básicamente, se introducen algunas palabras clave relacionadas con tu empresa, tu nicho o tu sector. Luego, la herramienta puede rastrear estas palabras clave y te permite ver de qué está hablando la gente para poder participar. 

Esto es bueno, porque puedes posicionarte como un experto en el tema, o como una persona dispuesta a ayudar y contribuir. 

Medios de comunicación de pago

Datos. Los datos que recoge tu social CRM son muy importantes. Asegúrate de que tu CRM te da los datos adecuados porque puedes utilizarlos. Por ejemplo, puedes tomar la información que tienes sobre tus clientes potenciales y utilizarlos en Facebook, LinkedIn, Twitter, etc., para dirigirte a ellos y asegurarte de que te ven en su news feed.

Rastrea tus datos

Asegúrate de que puedes hacer un seguimiento de tus datos en tu CRM. Por ejemplo, todas las conversaciones en las que participes en varias plataformas de redes sociales pueden convertirse en datos valiosos. Por lo tanto, cerciórate de que haces un seguimiento de toda tu actividad en las redes sociales en tu CRM.

Estrategia de CRM para redes sociales

Tu estrategia de CRM para redes sociales es importante. El 73% de las conversaciones en las redes sociales giran en torno a las marcas, y quieres cerciorarte de que tu marca sea una de ellas.

En las redes sociales, las personas comparten su opinión sobre tu marca, intentan llamar tu atención o buscan una marca que pueda resolver sus problemas. Una de las mejores estrategias que puedes usar es involucrarte en estas conversaciones, porque te traerá clientes potenciales.

Hoy en día es fácil detectar y encontrar estas conversaciones. Todo lo que necesitas es un buen social CRM que te notifique cada vez que alguien hable de tu marca o de las palabras clave que hayas definido y que hagan referencia a tu industria o nicho.

Pero ten siempre en cuenta los dos aspectos más importantes:

  1. Poner siempre a tu cliente en primer lugar en las redes sociales
  2. Hablar con tus clientes de tú a tú para establecer una conexión real. No te limites a presentarles material de marketing.

¡Conéctate hoy para unirte a la conversación!

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¿Qué es schema markup?

Mejora tu posicionamiento en buscadores con un schema markup bien diseñado

¿Alguna vez has buscado una película en Google y has visto un sistema de puntuación? Si, por ejemplo, buscas El Padrino, verás que tiene casi cinco estrellas. 

O imagina que buscas el último modelo de un móvil porque estás pensando en comprar uno nuevo. Puede que veas información sobre su disponibilidad debajo de la URL. Por ejemplo, que quedan tres teléfonos en stock. 

Este tipo de información adicional que aparece al realizar búsquedas en los buscadores se llama Rich Snippet. Un rich snippet puede ser cualquier tipo de información adicional que se quiera destacar.

Para poder obtener un rich snippet en Google, es necesario utilizar schema markup. Recuerda que no todos los sitios web de Google tienen un rich snippet; solo unos pocos lo tienen. 

Schema son datos estructurados, es un código que puedes añadir a tu sitio web para facilitar que el motor de búsqueda de Google rastree y muestre determinados contenidos a los usuarios. Las secuencias de comandos HTML tradicionales permiten a los robots de Google interpretar lo que dicen los datos, pero no lo que significan realmente. Schema markup explica a los bots lo que significan estos datos. Básicamente, schema markup nos ayuda a comunicar a los bots y a los rastreadores lo que significa nuestro contenido y por qué los usuarios deberían leerlo. 

¿Cómo funciona schema markup?

Si escribes el número tres, refiriéndote al hecho de que tienes tres zapatos en stock, sin utilizar schema markup, el motor de búsqueda no sabrá qué significa el número tres. ¿Es un número de teléfono? ¿El precio del zapato? Al utilizar schema markup, le dices al motor de búsqueda que los números representan la cantidad de pares de zapatos tienes en stock. 

Schema + SEO

El uso de schema markup aumenta la eficacia de tus esfuerzos de SEO. Schema y SEO van de la mano. Schema markup mejora la capacidad de un motor de búsqueda para rastrear e indexar tu sitio web. Cuanto más rápido se rastreen e indexen tus páginas, mejores serán los resultados de tus actividades de SEO. Implementar schema markup mejora la visibilidad de tu sitio web en los resultados de búsqueda, ya que, como se ha mencionado anteriormente, no todos los sitios web del motor de búsqueda de Google tienen rich snippets. Además, schema markup puede mejorar la experiencia del usuario. 

Ejemplos de schema markup

Puedes implementar schema markup para artículos, blogs, restaurantes, eventos, recetas, productos de tiendas online, etc. Si puedes utilizar schema markup, deberías hacerlo para impulsar tus esfuerzos de SEO y el éxito de tu negocio. 

Herramienta de datos estructurados

Para empezar a implementar schema markup, puedes utilizar el asistente para el marcado de datos estructurados de Google.

Primero, seleccionas el tipo de datos que quieras utilizar, como reseñas de libros o episodios de TV, y luego pegas la URL de la página en la que quieras añadir el marcado schema.

Como siguiente paso, resalta o haz clic en los elementos de la página y selecciona un atributo del menú desplegable. Puedes seleccionar varios elementos y asignarles atributos. Por ejemplo, puedes elegir si la parte resaltada representa un nombre, una imagen, una oferta, etc. Una vez que hayas terminado y estés satisfecho, puedes crear datos estructurados HTML haciendo clic en Crear HTML

Puedes descargar los datos estructurados HTML generados e implementar schema markup en tu sitio web a través de tu CMS o código fuente. 

Cuando el motor de búsqueda vuelva a rastrear tu sitio web y detecte los cambios que has implementado, verás el impacto que schema markup ha tenido en tu sitio web. También podrás ver los frutos de tu trabajo

Sugerencia: ten siempre en cuenta a tus usuarios cuando implementes schema markup. ¿Qué schema markup ayudará más a tus usuarios y les aportará un mayor valor? Implementa schema markup en función de la respuesta a esta pregunta. 

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Autoridad de dominio o domain authority: ¿qué es?

Te enseñamos cómo saber la autoridad de un dominio y te damos consejos para aumentarla.

Domain authority o autoridad de dominio es un sistema de puntuación de 1 a 100, que se creó para ayudar a predecir el posicionamiento de un sitio web en Google. El algoritmo de este sistema es similar a la forma en que Google posiciona un sitio web.

La autoridad de dominio y la autoridad de página son similares. La única diferencia es que la autoridad de página se refiere a una página específica del sitio web. 

Si tienes un sitio web nuevo, el objetivo es obtener una puntuación de autoridad alta y tener una buena autoridad de dominio. 

¿Cómo funciona la autoridad de dominio?

Como se mencionó anteriormente, el sistema es similar a la forma en que Google posiciona los sitios web en su motor de búsqueda. Como ejemplos de puntuación de autoridad de dominio realmente buenas, tenemos a Google y Facebook, con una puntuación de 99.

A medida que aumente tu autoridad de dominio, será cada vez más difícil seguir creciendo y aumentar tu puntuación. Si tienes un sitio web nuevo, todo lo que necesitas hacer es mantener tu sitio activo durante un año para aumentar tu autoridad de dominio de 0 a 10. Pasar de 10 a 20 requerirá un poco más de trabajo. Para aumentar tu autoridad de dominio de 20 a 30, es necesario que empieces a optimizar tu contenido e intentes conseguir más tráfico para tu sitio web. Si quieres aumentar tu puntuación más allá de 30, necesitas optimizar continuamente tu sitio web, especialmente el contenido. Obtener backlinks también beneficiará a tu autoridad de dominio. 

¿Cuál es una buena puntuación de domain authority o autoridad de dominio?

Una buena puntuación de autoridad de dominio depende del tipo y sector de actividad de tu negocio. Por ejemplo, si tus competidores tienen una puntuación de 70, tienes que asegurarte de que tu autoridad de dominio sea al menos igual a la de ellos. Sin embargo, si la puntuación de tus competidores es 30, sabes que puedes aumentar tu autoridad de dominio para igualar la suya e incluso superarles en el posicionamiento en buscadores. 

¿Cómo aumentar la autoridad de dominio? 

Puedes llevar a cabo una serie de acciones continuadas que, con el tiempo, pueden aumentar la autoridad de dominio. A continuación, te contamos dos acciones fundamentales que deberías implementar para aumentar tus posibilidades.

Contenido

Crea contenido de calidad con regularidad. Si, por ejemplo, vendes ropa en tu sitio web, deberías crear contenido de calidad que se ajuste a tu nicho. Podrías escribir un artículo sobre por qué un material específico es mejor que otro o por qué es mejor utilizar pieles sintéticas que pieles naturales.

Al crear contenido de calidad, Google rastreará tu sitio web con una frecuencia mucho mayor. Si no lo actualizas con mucha frecuencia y tu sitio web sigue siendo el mismo, es posible que Google deje de rastrearlo.

A Google le encanta que tu sitio web esté activo, y que publiques contenido constantemente.

Sugerencias:

  1. Mantén el enfoque.
  2. Asegúrate de que todo lo que escribes y produzcas está relacionado con tu negocio y con lo que vendes.

No te disperses: crea contenido que se relacione con tu negocio. Tu autoridad de dominio se basa en tu nicho, así que enfócate en esto.

Enlaces y menciones

Los enlaces a tu sitio web significan, para Google, que tu contenido es bueno y confiable de verdad. Además, si tienes contenido bueno y confiable, aumentarás tu autoridad de dominio. Por lo tanto, es importante que te esfuerces en conseguir enlaces relevantes hacia tu sitio web.

También deberías aspirar a conseguir menciones en los medios de comunicación. Si un sitio web con una autoridad de dominio alta, como por ejemplo, el sitio web de tu periódico local, menciona tu sitio web, aumentarás tu autoridad de dominio. 

¿Cómo saber la autoridad de un dominio?

Puede que estés deseando aumentar la autoridad de tu dominio. Para saber la autoridad de tu dominio actual, necesitas un comprobador de autoridad de dominio, como moz. Ve a https://moz.com/link-explorer y utiliza la herramienta de enlaces gratuita. Podrás ver tu autoridad de dominio, la autoridad de página de varias páginas de tu sitio web, e incluso los backlinks.

Comprueba la autoridad de dominio de otros sitios web

Analizar a tus competidores te da una idea de lo que están haciendo y que tú no. Intenta ver qué áreas puedes mejorar en tu sitio web examinando a tus competidores.  

Además, si quieres hacer link building, puedes comprobar la autoridad de dominio de un sitio web en particular, para ver qué tan útil puede ser para ti tener enlaces que conduzcan a tu sitio y si merece la pena dedicarle tiempo.

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¿Qué son las palabras clave?

Aprende los aspectos a tener en cuenta para hacer un keyword research para SEO ganador

Las palabras clave son las protagonistas del SEO. Estas son palabras y frases que la gente utiliza cuando busca algo en Internet. Para aclarar un poco lo que son las palabras clave, he aquí algunos ejemplos: “zapatos”, “zapatillas para correr”, “zapatos para hombres”. Es posible que las personas busquen zapatos en general, con algún un fin concreto, como correr, o de un género específico, como hombre. Cuantas más personas busquen una palabra (o frase) específica al navegar por Internet, más se convertirá esa palabra (o frase) en una palabra clave. 

Palabras clave y SEO

Las palabras clave son, como hemos mencionado, esenciales para el SEO; de hecho, son la base de la optimización de los motores de búsqueda. El objetivo del SEO es posicionar lo mejor posible tus páginas web para las palabras clave que tu público objetivo utiliza. Por lo tanto, las palabras clave de SEO son clave, como su propio nombre indica.

Si vendes zapatos en tu sitio web y no utilizas palabras clave relevantes para tus productos, todos tus esfuerzos de SEO serán en vano. Por lo tanto, es importante entender qué busca tu público objetivo y elegir las palabras clave en función de ello, para que visiten tu sitio web. Por ejemplo, si te especializas en zapatillas para correr y en lugar de utilizar palabras clave como “zapatillas para correr” utilizas palabras clave como “tacones altos”, te estás haciendo un flaco favor. Los usuarios irán a tu web pensando que vendes tacones altos y se marcharán inmediatamente cuando descubran que solo vendes zapatillas para correr. 

Keyword research (buscar palabras clave) para SEO

¿Cómo hacer un keyword research (búsqueda de palabras clave)? O ¿Cómo buscar palabras clave que sean relevantes y que coincidan con la intención de búsqueda de tu público? Un planificador de palabras clave es una de las varias herramientas para llevar a cabo un keyword research. El keyword research es el proceso de averiguar qué palabras clave busca la gente en los motores de búsqueda. Hay algunos aspectos que hay que tener en cuenta a la hora de elegir las palabras clave que quieras posicionar. A continuación te ofrecemos algunos consejos sobre lo que debes buscar al seleccionar las palabras clave adecuadas para tu negocio. 

Demanda de búsqueda

La demanda de búsqueda es un aspecto importante a la hora de elegir las palabras clave para optimizar tu SEO. La demanda de búsqueda es el volumen de búsquedas mensuales de una palabra clave específica. Por ejemplo, si solo 50 personas buscan “zapatillas para correr” al mes, deberías preguntarse si vale la pena invertir tiempo y esfuerzo en posicionarte en los primeros puestos de esa palabra clave. No quieres aparecer en las búsquedas de 50 personas, quieres muchas más. 

Dicho esto, no pongas todos los huevos en la misma cesta. La demanda de búsqueda puede ser engañosa a veces. Por ejemplo, imagina que quieres saber cuánto tardarías en llegar a Sevilla desde Salamanca. La palabra clave “Sevilla a Salamanca” tiene un volumen de búsqueda de 4.400, por lo que está claro que no eres la única persona que busca cómo ir de un sitio a otro. 4.400 veces al mes es bastante, ¿verdad? Sin embargo, si escribes eso en Google, verás que Google responde a la pregunta con un mapa donde te lo indica. Esto significa que no tienes que visitar un sitio web para encontrar la respuesta a tu pregunta: la tienes delante de ti.

Por lo tanto, también tienes que comprobar el potencial de tráfico. 

Potencial de tráfico

Las métricas de tráfico potencial (tráfico orgánico) representan el tráfico de búsqueda que obtendrías si estuvieras en la parte superior del motor de búsqueda de Google para esa palabra clave específica. 

Cuando hayas introducido la palabra clave que quieres posicionar en un planificador de palabras clave, deberías comprobar las páginas mejor posicionadas para esa palabra clave.

Sugerencia: Recuerda que, aunque te enfoques en posicionarte para una palabra clave específica con un alto volumen de búsqueda, tu página también se posicionará, con toda probabilidad, para otras palabras clave relevantes. Esto es genial, pues a más palabras clave que posiciones bien, mejor. ber that while you’re focusing on ranking for a specific keyword with a high search volume, your page will also, most likely, rank for other relevant keywords—the more, the merrier. 

El potencial de las palabras clave

Por supuesto, no deberías limitarte a elegir las palabras clave para tu SEO en función de las métricas. También tienes que tener en cuenta tu negocio. Te sugerimos hacer una lista de todas las palabras clave relevantes que encuentres y que sean relevantes para tu negocio. Así que, si utilizamos nuestro ejemplo de arriba, concretemos diciendo que vendes zapatillas para correr para hombres. Deberías dividir tu lista en tres partes. Una parte equivale a una palabra clave muy buena y relevante. Otra parte equivale a una palabra clave buena y parcialmente relevante. Y la tercera parte equivale a una palabra clave que puede atraer a las personas a visitar tu sitio web. Estas tres palabras clave pueden beneficiar a tu negocio, por lo que te sugerimos incluirlas todas. Al utilizar este sistema, sabrás lo que tendrás que priorizar. 

Intención de búsqueda

La intención de búsqueda es esencial. La intención de búsqueda es la razón por la que la gente busca algo. Así que la pregunta es “¿por qué buscan esta palabra clave y qué esperan encontrar?”

Si escribes zapatillas para correr en Google, verás una lista de tiendas online. Estas son los mejor posicionadas. La intención de búsqueda de las personas al buscar esta palabra clave es realmente comprar un par de zapatillas para correr.

Si escribes “mejores zapatillas para correr”, te saldrán opiniones y artículos sobre las mejores zapatillas para correr del mundo. Como verás, estas son dos intenciones de búsqueda completamente diferentes.

Palabras clave: ejemplos

“Comprar zapatillas para correr para hombre” es una muy buena palabra clave, ya que normalmente significa que la persona que busca esta palabra clave está dispuesta a realizar una compra. Por lo tanto, deberías ponerla en la lista de palabras clave muy buenas y relevantes. 

“Mejores zapatillas para correr” también es una buena palabra clave. Puedes convencer a la persona que realiza esta búsqueda a comprar tus zapatillas para correr con una buena descripción del producto, o con un artículo sobre las mejores zapatillas para correr disponibles con un enlace a tus productos.

“Por qué son importantes las zapatillas para correr” puede no ser una palabra clave que implique que la persona está lista para hacer una compra. No obstante, quieres que visiten tu sitio web, ya que aumentas tu tráfico web y el conocimiento de tu marca. 

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Was ist Social CRM?

Erfahren Sie, warum Unternehmen Social Media CRM nutzen sollten

Social CRM ist die Abkürzung für Social Customer Relationship Management. Auf Deutsch bezeichnet es die Nutzung von sozialen Netzwerken für das Kundenbeziehungsmanagement. Normales CRM ermöglicht es Ihnen, Daten über Ihre potenziellen Kunden zu sammeln, um sie dadurch gezielter anzusprechen und letztendlich zu Kunden zu machen.

Social CRM ist etwas anders, da hier nicht die gleiche Kontrolle wie bei traditionellem CRM möglich ist. Bei den sozialen Netzwerken bestimmen die Kunden das Gespräch. Social CRM konzentriert sich mehr auf Kundenservice.

Es geht unter anderem darum, dass wenn Ihnen jemand einen Tweet oder eine Nachricht auf Facebook mit einer Frage oder einem Problem schickt, Sie sich darum kümmern. Der Kundenservice steht also im Mittelpunkt.

Im Klartext ist Social CRM die Antwort eines Unternehmens auf Konversationen mit Kunden, die in den sozialen Netzwerken stattfinden. Nicht nur das Alltagsgeschehen findet immer mehr online statt, auch Ihre Kunden sind dort zu finden. Sie kommen also nicht umhin, ebenfalls online präsent zu sein.

Warum ist Social CRM wichtig?

Viele Kunden erwarten, dass ein Unternehmen ein Profil auf den sozialen Netzwerken hat. Haben Sie keins, sendet das heutzutage die falschen Signale an Ihre Kunden aus und wirkt befremdlich. Zudem wollen viele Kunden einfach mit ihren Lieblingsmarken auf den sozialen Netzwerken interagieren.

Es ist deshalb nicht genug, einfach nur einen Account zu haben, Sie müssen auch gute Inhalte teilen und für Ihre Kunden verfügbar sein. Wenn Sie ein Social Media Profil erstellen, laden Sie Ihre Kunden dazu ein, Fragen zu stellen. Im Umkehrschluss müssen Sie dann auch bereit sein, diese Fragen zu beantworten und einen erstklassigen Kundenservice zu bieten.

Social CRM – Beispiele für wichtige Funktionen

Social CRM ist eine Kombination aus Methodik und Technologie. Die Methode haben wir bereits angesprochen: ein kundenorientierter Ansatz. Es geht darum, sich um Ihre Kunden zu kümmern und stets für Fragen und zur Problemlösung verfügbar zu sein. Kerntätigkeit sind persönliche Gespräche mit Ihren Kunden.

Bezogen auf die Technologie, bieten Social CRM Systeme verschiedene Funktionen und Möglichkeiten. Nachfolgend einige wesentliche Funktionen, die Sie benötigen, um mit Social CRM erfolgreich zu sein.

Social Media Monitoring

Es ist wichtig, dass Sie mit einem CRM arbeiten, dass ein Social Media Monitoring Tool oder zumindest ein Tool für die Textanalyse hat. Mit solch einem Tool können Sie den Überblick über bestimmte Themen in Ihrer Branche behalten, sodass Sie sich auch an den Gesprächen mit Kunden beteiligen können.

Sie tippen dafür ein paar Keywords ein, die in Verbindung mit Ihrem Unternehmen, Ihrer Nische oder Branche stehen und das Tool kann diese Keywords überwachen und zeigen, worüber die Leute sprechen. So haben Sie die Chance, sich ebenfalls an den Gesprächen zu beteiligen.

Das erlaubt es Ihnen, sich auf dem Gebiet als Experte zu positionieren bzw. als jemand, der mit Fachwissen auf diesem Gebiet gerne weiterhilft.

Bezahlte Werbung

Die Daten, die Ihr Social CRM sammelt, sind Gold wert, deshalb sollten Sie sicherstellen, dass das CRM die richtigen Daten sammelt. Die Informationen, die Sie über Ihre potenziellen Kunden auf Facebook, LinkedIn, Twitter und Co. sammeln, können Sie beispielsweise nutzen, um diese Kunden zielgerichtet anzusprechen und Ihre Inhalte in deren Newsfeeds anzuzeigen.

Machen Sie sich Aufzeichnungen

Sorgen Sie dafür, dass Sie Ihre Daten im CRM aufzeichnen können. Alle Gespräche, die Sie auf den sozialen Netzwerken führen, könnten wertvolle Daten enthalten. Deshalb sollten alle Aktivitäten auf diesen Netzwerken im CRM festgehalten werden.

Strategien für Social Media CRM

Ihre Social Media CRM Strategie ist wichtig, denn 73 % aller Gespräche auf Social Media drehen sich um Marken. Dementsprechend sollten Sie sicherstellen, dass Ihre Marke zu den Themen gehört, über die gesprochen wird.

Auf sozialen Netzwerken teilen Menschen entweder ihre Meinung über eine Marke, möchten Aufmerksamkeit oder suchen eine Marke, die ihre Probleme lösen kann. Eine Ihrer Strategien sollte sein, an diesen Gesprächen teilzunehmen, denn das kann eine Tür öffnen, mit der Sie neue Leads generieren.

Es ist einfach, diese Konversationen zu finden. Dafür brauchen Sie nur eine gutes Social CRM, dass Sie benachrichtigt, wenn jemand über Ihre Marke oder ein von Ihnen gewähltes Keyword für Ihre Branche oder Nische redet.

Doch denken Sie immer an die beiden wichtigsten Aspekte:

  1. Stellen Sie Ihre Kunden in den sozialen Medien immer an erste Stelle.
  2. Bauen Sie im persönlichen Kontakt echte Beziehungen zu Ihren Kunden auf und verbreiten Sie nicht einfach nur Marketingmaterial.

Gehen Sie doch noch heute online und beteiligen Sie sich an den zahlreichen Gesprächen!

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Hvad er Social CRM?

En systematisk brug af et traditionelt CRM-system giver dig mulighed for at indsamle data om dine kundeemner. Det betyder, at du får lettere ved at målrette kampagner mod dine brugere og i sidste ende konvertere dem til nye kunder.

Med den sociale CRM-proces forholder det sig lidt anderledes. Social CRM står for Social Customer Relationship Management, og med Social CRM har man ikke samme kontrol, som med et traditionelt CRM-system. For når vi taler om sociale medier, så er det sjældent dig som virksomhedsejer, men derimod som oftest kunderne, der styrer samtalen. Derfor er Social CRM også et værktøj, der primært har fokus på kundeservice og god kundepleje. Social CRM-processen drejer sig for eksempel om, når nogen tweeter dig, eller sender dig beskeder på Facebook med spørgsmål eller problemer, så skal du forholde dig til det.

Siden verden flyttede online, gjorde dine kunder det også. Derfor er du nødt til at følge med, hvis ikke du allerede er der. Social CRM er altså kendetegnet ved virksomhedernes interaktion med kunderne på de sociale medier. Det handler om at øge kommunikationen og interaktionen med dine potentielle kunder på de sociale medier og derigennem styrke kunde- og brandloyaliteten.

Hvorfor er Social CRM vigtigt?

Nutidens forbrugere forventer, at en virksomhed har en profil på de sociale medier. Hvis du ikke er til stede på de sociale medier, udsender det et forkert signal. Det handler bl.a. om at imødekomme dine kunders krav, og i dag foretrækker mange kunder at interagere med brands direkte på de sociale medier. Det er hurtigt og nemt, fordi forbrugerne i forvejen befinder sig på de sociale medier, og for mange forbrugere er det slet ikke en mulighed at begynde at åbne et e-mailprogram, som de sjældent bruger, og sende en e-mail til virksomheden.

Det skal foregå online og det skal ske hurtigt. Det betyder også, at det som virksomhed ikke er nok bare at have en profil på sociale medier. Selvom du har en god social medieprofil med tonsvis af indhold, skal du samtidig også være tilgængelig for kunderne. Når du opretter en SoMe profil inviterer du dine kunder til at stille dig spørgsmål. Du skal derfor også være parat til at svare på deres spørgsmål, og give dem en kundeservice-oplevelse, der er helt i top.

Sådan fungerer Social CRM-processen

Social CRM er en kombination af metodologi og teknologi. Vi har været inde på metoden ’Social CRM’, der er, hvad vi har valgt at kalde for en kundecentreret tilgang. Det handler om at tage sig af sine kunder og altid være tilgængelig til at besvare deres spørgsmål og løse deres problemer. Det er en 1-til-1 samtale, som virksomheden vil have med kunden.

I forhold til teknologidelen tilbyder de sociale CRM-platforme forskellige funktioner og har forskellige muligheder. Nedenfor har vi listet de væsentlige funktioner, som du skal have med for at få succes med Social CRM.

Overvågning af sociale medier

Det er vigtigt, at du arbejder med et CRM-system, der indeholder et overvågningsværktøj til sociale medier eller et tekstanalyseværktøj. Denne form for værktøj giver dig mulighed for at overvåge bestemte emner, som er relevante for din branche. Når du overvåger disse emner, har du samtidig også mulighed for at se, hvad der rører sig blandt dine potentielle kunder, og du kan selv gå ind og være en aktiv del af debatten. 

Rent praktisk foregår det på den måde, at du vælger de centrale søgeord, der er knyttet til din virksomhed, niche eller branche. Derefter kan værktøjet spore disse søgeord på de sociale medier, og give dig mulighed for at se, hvad folk taler om.

Overvågning af de sociale medier kan på denne måde være en kæmpe fordel for dig og din forretning. For det giver dig for alvor mulighed for at positionere dig selv som ekspert på et eller flere områder eller blot agere som en ressource, der er villig til at hjælpe og bidrage til debatten. Ved at gøre dette får de andre brugere kendskab til dit brand og din virksomhed.

Brug data i dine betalte annoncer

At drive en succesfuld forretning kræver i dag, at man har adgang til en masse data. De relevante data, som dit Social CRM-system indsamler, er derfor vigtig. Sørg for, at dit CRM giver dig tilstrækkelige data, fordi du kan bruge disse data. Tag for eksempel de oplysninger, du har om dine kundeemner, og brug dem på Facebook, LinkedIn, Twitter osv. Brug data til at målrette dine annonceaktiviteter på de sociale medier, så du sikrer dig at det indhold, som du poster bliver set i dine kunders nyhedsfeed.

Track dine data

Sørg også for, at du kan spore dine data via dit CRM. For eksempel kan alle de samtaler, som du er en del af på forskellige sociale medieplatforme, senere blive til værdifuldt datamateriale. Sørg derfor for, at du sporer alle dine aktiviteter på sociale medier.

Sørg samtidig for, at alle data bliver tilgængelig på tværs af din organisation. Hvis alle ansatte har en komplet oversigt over, hvilke interaktioner der har været med de enkelte kunder, har I som virksomhed de bedste forudsætninger for fremadrettet at skabe den rigtige dialog med kunden.

CRM-strategi på de sociale medier

Din Social Media CRM-strategi er som du kan se vigtig. 73 pct. af alle samtaler på de sociale medier relaterer sig til et brand, og du vil gerne sikre dig, at dit brand er et af dem, der tales om.

På de sociale medier deler folk enten deres mening om dit brand, forsøger at få din opmærksomhed eller måske leder brugerne efter et brand (produkt), der kan løse deres problemer. En af dine strategier bør derfor være, at din virksomhed skal deltage i debatten. Du skal så at sige kile dig ind i debatten og på en professionel facon gøre opmærksom på din tilstedeværelse som ’brand-owner’. Griber du tingene rigtigt an, vil det kunne åbne en dør for dig i forhold til nye potentielle kunder.

Det er i dag nemt at finde ud, hvor disse samtaler finder sted. Alt du behøver er et godt Social CRM og en korrekt opsætning. Systemet vil løbende give dig besked, hver gang nogen enten taler om dit brand eller nævner de søgeord, som du har valgt, og som refererer til din branche eller niche.

Men husk altid de to vigtigste punkter:

  1. Sæt altid din kunde først på sociale medier
  2. Connect med dine kunder 1-til-1 for at etablere en reel og troværdig kontakt.

Gå online i dag, deltag i debatten på diverse medier og i forskellige fora og få sat skub i processen med at få nye leads til din forretning.

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Hva er Social CRM?

Les alt du trenger å vite om Social CRM

Social CRM står for Social Customer Relationship Management. Tradisjonelt lar CRM deg samle inn data om potensielle kunder for å målrette dem bedre, flytte dem langs trakten din og konvertere dem til kunder. Social Media CRM er litt anderledes. Sosial CRM har ikke den samme kontrollen som tradisjonelle CRM løsninger. Ved henvisning til sosiale medier styrer kunden samtalen. Dermed er Social CRM mer fokusert på kundeservice. Sosial CRM prosessen dreier seg for eksempel om når noen tvitrer til deg eller noen sender deg meldinger på Facebook med spørsmål eller problemer som du så må forholde deg til. Med Social CRM må du derfor fokusere på kundeservice. Kort forklart er Social CRM måten selskapet svarer sine kunder på, som kontrollerer samtalen på sosiale medier

Siden verden flyttet online, gjorde også kundene det, som betyr at du også må flytte til nett verdenen. 

Hvorfor er Sosial CRM viktig?

Mange kunder forventer at en bedrift skal ha en profil i sosiale medier. Dersom du ikke har en sosiale medier profil, sender dette ut feile signaler og ser veldig rart ut, spesielt i denne tiden. I tillegg ønsker mange kunder å samhandle med merkevarer på sosiale medier. Som vil si at det ikke er nok å kun ha en sosiale media profil. 

Selv om du har en veldig bra sosiale medie profil med tonnevis av innhold, må du også være tilgjengelig for kundene. Når du oppretter en sosiale media profil, inviterer du kunder til å stille deg spørsmål. Dermed må du også være klar og villig til å svare på spørsmålene deres og gi dem førsteklasses kundeservice.

Social CRM prosess

Sosial CRM er en kombinasjon av metodikk og teknologi. Vi har vært inne på metoden Social CRM – en kundesentrert tilnærming. Det handler om å se til kundene og alltid være tilgjengelig for å svare på deres spørsmål og løse deres problemer. Det er en en-til-en type samtale som du vil ha med kunden når det gjelder sosial CRM. Når det gjelder teknologidelen, tilbyr noen få sosiale CRM-plattformer forskjellige funksjoner og har forskjellige muligheter. Nedenfor har vi listet opp noen viktige funksjoner som du trenger for å lykkes med social CRM. 

Sosiale media overvåkning

Det er viktig å jobbe med en CRM som gir deg et sosiale medier overvåkningsverktøy eller et tekstanalyseverktøy. Denne typen verktøy vil la deg overvåke visse emner som er en del av din industri slik at du kan engasjere deg i samtaler. Så du skriver inn noen nøkkelord knyttet til din bedrift, nisje eller bransje. Deretter kan verktøyet spore disse søkeordene og la deg se hva folk snakker om for også å engasjere seg.

Dette er viktig fordi du kan posisjonere deg selv som en ekspert i dette feltet eller en ressurs villig til å hjelpe og bidra.

Betalte medier

Data. Dataen din Social CRM samler er viktig. Sørg for at CRM gir deg tilstrekkelig data fordi du kan bruke disse dataene. Ta for eksempel informasjonen du har om prospekter og bruk dem på Facebook, LinkedIn, Twitter osv., for å målrette dem og sørge for at du blir sett i deres nyhetsvegg.

Spor dine data

Sørg for at du kan spore dine data på CRM. For eksempel, alle samtaler du engasjerer deg i på ulike sosiale medieplattformer kan være verdifull data. Sørg derfor for at du sporer all aktiviteten på sosiale medier i CRM. 

Social media CRM strategi

Din Social media CRM strategi er viktig. 73% av sosiale samtaler handler om merkevarer, og du vil sørge for at din merkevare blir nevnt i disse samtalene. På Sosiale medier, deler folk enten deres meninger om merkevaren din, prøver å få oppmerksomheten din, eller ser etter et varemerke som kan løse deres problemer. En av dine strategier bør være å ta del i disse samtalene siden det vil åpne en dør for deg, en dør til en potensiell kunde. 

I dag er det veldig enkelt å finne disse samtalene. Alt du trenger er en god Social CRM som kan varsle deg hver gang noen snakker om merkevaren din eller nøkkelord som du har skrevet inn som refererer til bransjen eller nisjen du er i. 

Men husk alltid de to viktigste punktene:

  1. Sett alltid kunden først på sosiale medier
  2. Kom i kontakt med kundene dine en-til-en for å etablere en ekte relasjon. Ikke bare press på med masse markedsføringsmateriell. 

Kom deg online og ta del i samtalen! 

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Vad är social CRM?

Lär dig allt du behöver veta om social CRM

Social CRM står för Social Customer Relationship Management. Traditionellt låter CRM dig samla in data om dina potentiella kunder för att kunna nå dem bättre, förflytta dem genom säljtratten och omvandla dem till kunder.

Processen för social CRM är lite annorlunda. Social CRM har inte samma kontroll som traditionell CRM. I sociala medier är det nämligen kunden som styr samtalet. Därför är social CRM mer inriktat på kundservice. Processen för social CRM kretsar till exempel kring när någon twittrar till dig eller någon skickar meddelanden till dig på Facebook med frågor eller problem som du sedan måste hantera. Inom social CRM är det alltså fokus på kundservice.

Enkelt uttryckt är social CRM företagets hantering av kundernas konversation på sociala medier. När världen flyttade online gjorde dina kunder också det, vilket innebär att även du behöver flytta online.

Varför är social CRM viktigt?

Många kunder förväntar sig att ett företag har en profil på sociala medier. Om du inte har en profil på sociala medier sänder det ut fel signaler och upplevs som konstigt, särskilt i dessa tider. Dessutom vill många kunder interagera med varumärken på sociala medier. Det betyder att det inte räcker att bara ha en profil på sociala medier. Även om du har ett bra konto med massor av innehåll måste du också vara tillgänglig för kunderna. När du skapar en profil på sociala medier bjuder du in kunder att ställa frågor till dig. Därför måste du också vara redo och villig att svara på deras frågor och ge dem kundservice i toppklass. 

Social CRM-process

Social CRM är en kombination av metod och teknik. Vi har pratat om metoden för social CRM, det vill säga ett kundcentrerat tillvägagångssätt. Det innebär att ta hand om dina kunder och alltid vara tillgänglig för att svara på deras frågor och lösa deras problem. Inom social CRM har du en direktkontakt med kunden. 

När det gäller teknikdelen finns det plattformar för social CRM som har olika funktioner och olika möjligheter. Nedan har vi listat några viktiga funktioner du behöver ha för att lyckas med social CRM.

Övervakning av sociala medier

Det är viktigt att arbeta med ett CRM som har ett verktyg för övervakning av sociala medier, eller ett verktyg för textanalys. Den här typen av verktyg låter dig bevaka ämnen som är viktiga för din bransch, så att du kan delta i konversationerna. Du skriver i princip in några sökord som är kopplade till ditt företag, din nisch eller din bransch. Verktyget kan sen spåra dessa sökord, så att du kan se vad folk pratar om och själv delta i diskussionen.

Därigenom kan du positionera dig själv som en expert på området eller bara en resurs som vill hjälpa och bidra. 

Betald media

Data. Den data som plattformen samlar in är avgörande. Se till att ditt social CRM ger dig relevant och tillräcklig data eftersom du kan använda den. Ta till exempel informationen du har om dina potentiella kunder och använd den på Facebook, LinkedIn och Twitter för att rikta dig till dem och se till att du syns i deras flöde.

Spåra din data

Se till att du kan spåra din data i ditt CRM. Till exempel kan alla konversationer du deltar i på olika sociala medieplattformar bli värdefull data. Se därför till att du spårar all din sociala medieaktivitet i ditt CRM. 

CRM-strategi för sociala medier

Din CRM-strategi för sociala medier är viktig. 73 % av sociala samtal handlar om varumärken, och du vill givetvis att det pratas om just ditt varumärke.

På sociala medier delar användarna antingen sin åsikt om ditt varumärke, försöker få din uppmärksamhet eller letar efter ett varumärke som kan lösa deras problem. En av dina strategier bör vara att utnyttja dessa konversationer eftersom det kommer att öppna dörrar för dig, dörrar för att generera potentiella kunder.

Idag är det lätt att hitta dessa konversationer. Allt du behöver är en bra social CRM-plattform som kan meddela dig varje gång någon pratar om ditt varumärke eller de sökord du har skrivit in för din bransch eller nisch.

Men kom alltid ihåg de två viktigaste punkterna:

  1. Sätt alltid kunden först i sociala medier
  2. Vänd dig till dina potentiella kunder en och en och försök bygga upp en relation. Tryck inte bara ut marknadsföringsmaterial till dem.

Flytta online idag och gå med i diskussionen!