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8 consejos para brillar en el marketing de tu ecommerce

Aumenta tus ventas y la retención de tus clientes con estas estrategias de ecommerce

¿Tienes una web de ecommerce? Si la respuesta es afirmativa, tienes que leer nuestros consejos y trucos para impulsar las ventas de tu ecommerce. Como propietario de una web de ecommerce, debes ir siempre un paso por delante de tu competencia.

Puede ser difícil dirigir una tienda online y trabajar con los diversos aspectos relacionados con el ecommerce. Por ello, tenemos algunos consejos que puedes poner en práctica y que pueden ayudarte a impulsar las ventas de tu ecommerce

Consejo nº 1 – optimiza tus páginas de productos

No podemos enfatizar esto lo bastante. Es esencial que optimices tus páginas de productos para SEO de forma continua. Por ejemplo, concéntrate en el título de tu producto. No te limites a llamar a los zapatos que vendes “zapatos”. Haz una investigación de palabras clave para averiguar qué términos escriben las personas cuando buscan zapatos.

Además, escribe una buena descripción. Muchas personas leen la descripción de un producto que les interesa para convencerse o no de realizar una compra. La descripción de tu producto debe dar ese impulso adicional y convencer a tu cliente potencial de que compre tu producto. Piensa en la descripción de tu producto como tu argumento de venta. 

Consejo nº 2 – Anuncios de Google shopping

Google shopping es muy popular, y probablemente ya lo hayas utilizado. Si no es así, ve a la página de inicio de Google, y busca, por ejemplo, vestidos blancos. Allí verás, arriba del todo, o en la parte derecha de la página de resultados, la sección de ‘Google Shopping’, en la que se muestran los anuncios del producto que estás buscando. Si aún no lo has hecho, te recomendamos promocionar tus productos con esta fantástica herramienta de marketing digital.

Sugerencia: Optimiza tus anuncios. Si llevas un tiempo anunciándote con Google Shopping, desactiva los anuncios que no tienen buenos resultados o intenta optimizarlos.

Consejo nº 3 – Campañas de remarketing dinámicas

¿Alguna vez has buscado una prenda de vestir en Internet, has encontrado una que te gusta pero no la has comprado? Posteriormente, navegando por otros sitios o plataformas como Facebook, ¿has visto un anuncio del mismo artículo que te gustó? Esto lo hacen las campañas de remarketing dinámico: una publicidad altamente personalizada y relevante que se genera en base a la actividad previa del usuario. 

Al implementar el remarketing, el usuario verá tu artículo una vez más. Esto puede tentarlo a hacer clic en el anuncio y comprar el producto. También podría ser simplemente que la primera vez que el usuario vio el artículo no tuvo tiempo de comprarlo. Más tarde, cuando esté en casa y navegue por Facebook, es posible que vuelva a ver tu anuncio y decida hacer la compra. Por lo tanto, una campaña dinámica de remarketing no solo sirve para atraer, sino también para recordar.

Consejo nº 4 – Anuncios de Facebook e Instagram

Hablando de Facebook, es esencial publicar anuncios en Facebook e Instagram hoy en día. La segmentación de Facebook es muy potente; puedes segmentar en función del género, la edad, los datos demográficos, el salario, etc. Por ejemplo, supongamos que vendes ropa de mujer. Puedes dirigirte a mujeres de cierta edad, en una ubicación específica y con un salario concreto (para saber que pueden permitirse tu ropa si tiene un precio elevado), y asegurarte de que este segmento de mercado que te interesa, ve tus anuncios. 

Consejo nº 5 –  Redes sociales

Interactúa en las redes sociales. Es bueno publicar continuamente contenido gratuito y mantenerte conectado con tus clientes y clientes potenciales de esta manera. Puedes aumentar tu presencia en las redes sociales de forma orgánica, y, con el tiempo, verás los frutos de tu trabajo. Lo único que tienes que hacer es publicar contenidos, estar al tanto de las tendencias y responder a los comentarios. Las redes sociales son una manera fantástica de dar a conocer tu marca. 

Consejo nº 6 – email marketing 

No te olvides de los clientes que han hecho una compra. Con el email marketing puedes animar a tus clientes para que te compren más productos. Esto también se conoce como upselling o venta adicional. 

Puedes implementar un sistema de email marketing automatizado que lo haga por ti. Todo lo que tienes que hacer es definir cuándo quieres que se envíen los correos electrónicos, redactar el contenido y las ofertas que quieras incluir en ellos. Una vez hecho esto, el sistema automatizado hará el resto por ti, y no tendrás que correr cuando se acerquen las fiestas. 

También puedes enviar correos electrónicos automatizados para obtener opiniones de tus clientes. Por ejemplo, cada vez que un cliente realiza una compra, le puedes enviar un correo electrónico automático a esa persona, animándola a dejarte una reseña.

Consejo nº 7 – SMS marketing

Si tienes acceso a los números de teléfono de tus clientes, te recomendamos implementar el SMS marketing. Por ejemplo, si ofreces un descuento por comprar en tu tienda online, puedes enviar mensajes de texto con un código de descuento a tus clientes.

Recuerda que, a menos que tengas un negocio de restauración, el mejor momento para enviar mensajes de texto es a primera hora de la mañana o después del horario laboral. A estas horas es cuando las personas suelen tener más tiempo para leer los mensajes de texto.

Sugerencia: Para animar a la gente a que te de su número de teléfono, utiliza un botón de llamada a la acción del tipo “regístrate aquí para recibir ofertas exclusivas”. Un paso más allá sería ofrecerles un código de descuento cuando se registren.

Consejo nº 8 – regalos inesperados 

No te limites a enviar solo el artículo que tus clientes han comprado. Si vendes productos de belleza, por ejemplo, envíales muestras gratuitas, como fragancias, bases de maquillaje, etc. O envíales un código de descuento, una bonita nota, etc. 

Si haces un esfuerzo adicional por tus clientes, se sentirán apreciados, y tu marca saldrá ganando.

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Siste liten julehandel på nett for din Ecommerce business

Implementer deretter tipsene våre og øk salget på nett denne julen!

Vi ønsker å gi deg noen siste liten julesalg tips for din e-handel hjemmeside i denne artikkelen. Julen er rett rundt hjørnet, og det er noen ting du bør vurdere og noen tips du bør implementere for å sørge for at du oppnår det beste julesalget. 

Forbered deg på julehandel på nett

Hvis du driver en nettbutikk, har du sikkert allerede planlagt ukene opp til jul. Høytidsshopping, spesielt julesalg er en periode du bør forberede deg på når du driver din egen virksomhet. Høytiden er en flott tid der du kan øke salget på nettet; De fleste som feirer høytidssesongen liker å handle julegaver på nett. Derfor bør din e-handel hjemmeside tilby det beste julesalget for å oppmuntre folk til å besøke din nettside og kjøpe dine produkter/tjenester. 

Tips: Sørg for at du har en oversikt over alle de store markeringsdagene, skriv det ned i kalenderen din slik at du ikke går glipp av de spesielle høytidene slik som Black Friday, Morsdag, Farsdag, Jul osv.

Fyll opp varelageret ditt

Nå som du er klar med dine kampanjer og er forberedt på julesalget ditt, sørg for at du har mer enn nok produkter på lager. Høytidene er en tid der folk vil handle mange gaver, spesielt når det kommer til juleshopping, som nevnt tidligere; derfor, vil du forsikre deg om at du kan levere. Du vil ikke være tom for varer og skuffe dine kunder/brukere. 

Hentingsmuligheter

Tilby dine kunder flere hentingsmuligheter. Bekvemmelighet er nøkkelen når det kommer til å handle på nett. På grunn av pandemien, ønsker flere å handle gavene sine på nett og få varene levert hjem til døren. Hvis du tilbyr flere ​​hentingsmuligheter, vil du møte dine kunders behov. 

Tips: Sørg for at du inkluderer hentingsmuligheter i annonsekopien din slik at dine kunder ikke går glipp av informasjonen. 

Bli mobilvennlig

Det er ingen overraskelse at de fleste av oss liker å handle på nett, men da helst fra mobilen eller nettbrettet. Det er mer bekvemmelig og enkelt tilgjengelig. Din nettside bør være mobilvennlig og responsibel. Du vil ikke miste kunder fordi det tar lengre tid å laste nettsiden din. Brukeropplevelse er alfa og omega, så sørg derfor alltid for at dine kunder har den beste mobilopplevelsen. 

Få en relasjon til dine kunder

Det er viktig å oppmuntre dine brukere til å kjøpe et produkt eller tjeneste på dine e-handel hjemmeside. Du kan lykkes med å forstå brukerne dine ved å sette deg i deres sko. Først, tenk på produktene/tjenestene du selger og forestill deg hva det er slags person som vil kjøpe dem. Ved å alltid være bevisst på hva du selger og hvordan du selger det, kan du lage en flott anonsekopi som du kan bruke for å få en relasjon til dine kunder. 

Hvis du har en utmerket gave til mødre, fremhev betydningen av gaven og hvorfor det vil være den beste julegaven og hvorfor det vil glede noens mor. 

Tilby pakker og personlig tilpassede anbefalinger

I tillegg til å tilby gode nettsalg og kampanjer, gi gavepakker og personlige anbefalinger. Når den besøkende bestemmer seg for å kjøpe, for eksempel, hjemmespa produkter til deres mor, kan du tilby andre produkter som stearinlys, julete osv. Dette øker sjansene for at den besøkende også legger til disse ekstra elementene. 

Tips: Tilby kampanjekoder! Dette er en flott måte å også skaffe besøkendes e-postadresser. Lokk dem til å skrive ned deres e-postadresse for å sende dem nyhetsbrev osv, ved å tilby dem kampanjekoder. 

Tøm overflødig lager

Hvis du har produkter som ikke har blitt solgt fra forrige år, oppdater dem. Skriv ned nytt innhold for det, legg til nye bilder, og tilby rabatter. Start det nye året friskt.

Tips: Skap en følelse av at det haster

  1. Om du har et par produkter igjen som du ikke har solgt, bestem deg for at det haster å få gjort noe med dem. 
  2. Skriv en annonsekopi som gjør at dine potensielle kunder forstår at det haster og kunngjør at du har noen få igjen på lager, at de er begrenset og at de ikke kommer tilbake på lager igjen.

Del din gaveliste

Gjør det personlig. Plukk ut fire til fem produkter/tjenester som du selger som du tror vil skille seg ut og vil være de perfekte produktene å gi til noen. Det vil oppmuntre den besøkende til å kjøpe produktene fordi du tilpasser dem og forklarer hvorfor de ville være en fantastisk gave å ha og gi til noen.

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Dicas de última hora para as suas compras de Natal online

Se procura as melhores dicas para os saldos de Natal, chegou ao sítio certo. Leia-as aqui e aplique-as no seu negócio!

Neste artigo, gostaríamos de lhe dar algumas dicas sobre compras de última hora online para o seu site de comércio eletrónico. O Natal está mesmo ao virar da esquina, e há alguns aspetos que deve considerar e algumas dicas que deve implementar para garantir que consegue grandes vendas de Natal online. 

Preparar as oportunidades de compras de Natal

Se é proprietário de um site de comércio eletrónico, provavelmente já marcou as semanas que se aproximam do Natal. As compras de Natal são um período para o qual precisa de estar preparado como proprietário de um negócio de comércio eletrónico. A época de festas é uma ótima altura para aumentar as suas vendas online, é uma excelente altura para aumentar as suas receitas. A maioria das pessoas que celebram a época festiva compra presentes para os seus entes queridos. Portanto, o seu site de comércio eletrónico deve oferecer os melhores saldos de Natal para atrair as pessoas a visitar o seu site e comprar os seus produtos/serviços. 

Dica: garanta que esteja consciente de todos os grandes saldos de compras, anote no seu calendário para não perder os feriados especiais, tais como a Black Friday, Dia da Mãe, Natal, etc. 

Faça o seu inventário

Agora que está pronto com as suas campanhas e preparado para os seus saldos de Natal, garanta que tem produto mais do que suficiente no seu inventário. As festas são uma época em que as pessoas vão comprar muitos presentes, como mencionado anteriormente; assim, quer ter a certeza de que pode fazer as entregas. Não quer ficar sem stock e desapontar os seus utilizadores. 

Opções de levantamento

Ofereça aos seus clientes múltiplas opções de entrega. A comodidade é fundamental quando se trata de compras online. Devido à pandemia, mais pessoas querem encomendar os seus presentes e levá-los até às suas portas. Se oferecer múltiplas soluções de entrega, irá satisfazer as necessidades dos seus clientes. 

Dica: certifique-se de incluir as suas opções de entrega na sua cópia do anúncio para que os seus clientes não percam a informação. 

Acessibilidade Móvel

Não é surpresa que a maioria de nós compre os nossos presentes a partir dos nossos telefones, é mais conveniente e de fácil acesso. O seu site deve ser móvel e responsivo. Não quer perder clientes porque o seu site demora demasiado tempo a carregar. A experiência do utilizador é fundamental, por isso certifique-se de oferecer aos seus clientes a melhor experiência móvel.

Ligue-se aos seus clientes

É essencial encorajar os utilizadores a comprar um produto ou serviço no seu site de comércio eletrónico. Pode ser bem sucedido na compreensão do seu utilizador, colocando-se no seu lugar. Primeiro, pense nos produtos/serviços que está a vender e imagine o tipo de pessoa que os compraria. Depois, ligue-se a eles através da sua cópia. Estando sempre consciente sobre o que está a vender e como o está a vender, pode criar uma boa cópia que se pode ligar aos seus visitantes. 

Se tem um excelente presente para as mães, realce o significado do presente e a razão pela qual seria o melhor presente de Natal e porque faria a mãe de alguém feliz por o receber. 

Oferecer pacotes e recomendações personalizadas

Para além de oferecer grandes vendas e promoções online, fornecer pacotes de ofertas e recomendações personalizadas. Quando um visitante decide comprar, por exemplo, produtos de spa em casa para a sua mãe, pode oferecer outros produtos, tais como velas, chá de Natal, etc. Isto aumenta as hipóteses do visitante adicionar também estes artigos extra. 

Dica: Ofereça códigos promocionais! Esta é uma boa forma de obter também os endereços de email dos visitantes. Aconselhe-os a escrever o seu endereço de email para lhes enviar newsletters, etc., oferecendo-lhes códigos promocionais. 

Limpar o seu stock em excesso

Se tiver produtos que não tenham sido vendidos do ano anterior, atualize-os. Escreva novo conteúdo para ele, adicione novos visuais, e ofereça descontos. Comece o ano novo de novo. 

Dica: Crie um sentido de urgência

  1. Se ainda tiver alguns produtos que não tenha vendido, crie um sentido de urgência.
  2. Escreva uma cópia de um anúncio que impulsione a urgência, anunciando que ainda tem alguns em stock e que estes são limitados e não voltarão a estar disponíveis.

Partilhe a sua lista de ofertas

Torne-a pessoal. Escolha cinco a dez produtos/serviços que vende e que lhe pareçam sobressair e que sejam os produtos perfeitos para oferecer a alguém. Irá atrair o visitante a comprar os produtos porque está a personalizá-los e a explicar porque seriam um presente fantástico para ter e dar.

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8 dicas para o ajudar a destacar-se no marketing de ecommerce

É proprietário de um site de comércio eletrónico? Se a resposta a essa pergunta for sim, precisa de ler as nossas dicas e truques para impulsionar as suas vendas de comércio eletrónico. Como proprietário de um site de ecommerce, precisa de estar sempre um passo à frente dos seus concorrentes. 

Pode ser difícil gerir um negócio de comércio electrónico e trabalhar com vários aspetos do comércio eletrónico. Contudo, temos algumas dicas que pode implementar e que o podem ajudar a impulsionar o seu negócio de comércio electrónico

Dica 1 – otimize as suas páginas de produtos

Não podemos sublinhar isto o suficiente. É essencial para a SEO otimizar continuamente as suas páginas de produtos. Por exemplo, concentre-se no título do seu produto. Não se limite a chamar “sapatos” aos sapatos que está a vender. Faça alguma pesquisa de palavras-chave para descobrir o que as pessoas procuram em relação aos termos quando procuram sapatos.

Além disso, escreva uma boa descrição. Muitas pessoas leem a descrição de um produto em que estão interessadas e estão à procura desse empurrão extra. A descrição do produto deve dar esse empurrão extra para realmente convencer o utilizador de que deve fazer a compra. Pense na descrição do seu produto como o seu argumento de venda. 

Dica 2 – Anúncios de compras Google

As compras no Google são muito populares, e provavelmente você mesmo já as usou. Se não, o Google Shopping é apenas um separador ao lado de imagens e mapas que lhe mostram imagens/anúncios do produto que está a procurar. Assim, se já pesquisou por vestidos, verá centenas de vestidos de várias marcas. Se ainda não o fez, definitivamente deve experimentar. 

Dica: Otimize os seus anúncios, se tem estado a publicar os seus anúncios de compras no Google há algum tempo, desligue os anúncios que não estão a correr bem ou tente otimizá-los.

Dica 3 – Campanhas dinâmicas de redirecionamento

Já alguma vez procurou uma peça de roupa online, encontrou um artigo de que gostasse mas decidiu não dar o passo final da compra? Alguma vez navegou noutros sites ou plataformas como o Facebook e viu um anúncio do artigo exato que estava a procurar anteriormente? Isto chama-se campanhas de redirecionamento dinâmicas – um anúncio muito personalizado e relevante gerado com base na atividade anterior de um utilizador. 

Se implementar isto, o seu utilizador voltará a ver o item, o que o levará a clicar no anúncio e a avançar com a compra. Também pode ser tão simples como não terem tido tempo de comprar a primeira vez que olharam para o artigo. Mais tarde, quando estiverem em casa e a navegar no Facebook, poderão voltar a ver o seu anúncio e decidir fazer a compra. Assim, pode ser uma forma de os atrair, mas também pode ser uma forma de os lembrar.

Dica 4 – Anúncios no Facebook e Instagram

Já que estamos no tópico do Facebook, é essencial publicar anúncios no Facebook e Instagram nos dias de hoje. A segmentação do Facebook é muito poderosa, pode visar com base no sexo, idade, demografia, salário, etc. Por exemplo, suponha que vende roupas de mulher. Nesse caso, pode visar especialmente mulheres de uma certa idade, num local específico, e com um salário particular (para que saiba que elas podem pagar as suas roupas se tiverem preços elevados) para verem sempre os seus anúncios. 

Dica 5 – meios de comunicação social

Envolver-se nas redes sociais. É bom publicar sempre conteúdos gratuitos e manter-se ligado aos seus clientes e potenciais clientes desta forma. Pode aumentar organicamente a sua presença nos meios de comunicação social. Com tempo, verá os frutos do seu trabalho. Tudo o que precisa de fazer é publicar conteúdo, manter-se atualizado com as tendências, e responder aos seus comentários. Os meios de comunicação social trarão consciência à sua marca, e isso é nada menos do que surpreendente. 

Dica 6 – marketing por email

Não se esqueça dos seus clientes que fizeram uma compra. Com o marketing por email, pode atrair os seus clientes a comprar-lhe mais produtos. Isto também é conhecido como “upselling”. 

Pode implementar um sistema automatizado de marketing de email que o faz por si. Tudo o que tem de fazer é descobrir quando gostaria que os emails fossem enviados, o conteúdo dos emails, e as ofertas nos emails. Assim que o tiver, o sistema automatizado pode fazer o resto por si, e não tem de se apressar a finalizar os seus emails quando a época de férias se aproxima. 

Também pode enviar emails automáticos para obter opiniões dos seus clientes. Por exemplo, sempre que um cliente faz uma compra, um email automático pode ser enviado a essa pessoa, encorajando-a a deixar uma avaliação. 

Pode automatizar qualquer tipo de email que deseje e que pense que irá aumentar o seu tráfego e conversão.

Dica 7 – Marketing por SMS

Se tiver acesso aos números de telefone dos seus clientes, deverá implementar o marketing por SMS. Por exemplo, se estiver a oferecer um desconto no seu site de ecommerce, pode enviar mensagens de texto com um código de desconto aos seus clientes. 

Lembre-se que, a menos que tenha um negócio de restaurante, a melhor altura para enviar mensagens de texto é de manhã cedo ou após as horas de trabalho. Isto é para dar ao cliente a oportunidade de realmente poder e ter tempo para ler as suas mensagens de texto. 

Dica: Para encorajar as pessoas a listar os seus números de telefone, seduza-as com uma chamada para o botão de ação que diz algo do tipo “inscreva-se aqui para obter ofertas exclusivas”. Além disso, atraia-os ainda mais, dando-lhes um código de desconto no momento da inscrição.

Dica 8 – pacote de atendimento ao cliente

Não envie apenas o artigo que o cliente comprou. Em vez disso, envie ao cliente algumas amostras de vendas agradáveis, tais como fragrâncias, cremes, etc., se vender produtos de beleza. Ou envie-lhes um código de desconto, uma boa nota, etc. 

Ao fazer esse esforço extra para o seu cliente, vai fazê-lo sentir-se apreciado, e isso dá muito boa imagem à marca.

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Nos conseils pour réussir vos ventes de Noël pour votre boutique en ligne !

Nous aimerions vous donner quelques conseils commerciaux de dernière minute pour votre site de commerce électronique dans cet article. Noël approche à grands pas, et il y a certains aspects que vous devriez considérer et quelques conseils à mettre en œuvre pour vous assurer de réaliser d’excellentes ventes de Noël en ligne. 

Préparez-vous aux opportunités du shopping pour les fêtes

Si vous possédez un site de commerce électronique, vous avez probablement déjà marqué les semaines qui précèdent Noël. Les achats des Fêtes et en particulier la période de dédouanement de Noël sont ceux auxquels vous devez être prêt en tant que propriétaire d’entreprise de commerce électronique. La saison des fêtes est un bon moment pour augmenter vos ventes en ligne; c’est un bon moment pour augmenter vos revenus. La plupart des gens qui célèbrent la saison des Fêtes achètent des cadeaux pour leurs proches. Par conséquent, votre site Web de commerce électronique devrait offrir la meilleure vente de Noël pour inciter les gens à visiter votre site Web et à acheter vos produits / services. 

Conseil: Assurez-vous d’être au courant de toutes les grandes vacances de shopping, notez-les dans votre calendrier afin de ne pas manquer des vacances spéciales telles que le Black Friday, la fête des mères, Noël, etc. 

Stockez vos produits

Maintenant que vous êtes prêt avec vos campagnes et préparé pour votre vente en ligne de Noël, assurez-vous d’avoir plus qu’assez de produits dans votre inventaire. Les vacances sont un moment où les gens achèteront de nombreux cadeaux, comme mentionné précédemment; ainsi, vous voulez vous assurer que vous pouvez livrer. Vous ne voulez pas être en rupture de stock et décevoir vos utilisateurs. 

Options de livraisons

Offrez à vos clients plusieurs choix de livraison. La commodité est la clé en matière d’achats en ligne. En raison de la pandémie, de plus en plus de gens veulent commander leurs cadeaux et les faire livrer à leurs portes. Si vous proposez plusieurs solutions, vous répondrez aux besoins de vos clients. 

Conseil : Assurez-vous d’inclure vos options de livraison dans vos publicités afin que vos clients ne manquent pas d’informations. 

Compatible avec les mobiles

Il n’est pas surprenant que la plupart d’entre nous achètent nos cadeaux à partir de nos téléphones, c’est plus pratique et facilement accessible. Votre site Web doit être adapté aux mobiles et responsable. Vous ne voulez pas perdre de clients car votre site Web prend trop de temps à se charger. L’expérience utilisateur est essentielle, alors assurez-vous d’offrir à vos clients la meilleure expérience mobile.

Connectez-vous avec vos clients

Il est essentiel d’encourager les utilisateurs à acheter un produit ou un service sur votre site Web de commerce électronique. Vous pouvez réussir à comprendre votre utilisateur en vous mettant à sa place. Tout d’abord, pensez aux produits / services que vous vendez et imaginez le type de personne qui les achèterait. Ensuite, connectez-vous avec eux via votre copie. En étant toujours conscient de ce que vous vendez et de la façon dont vous le vendez, vous pouvez créer une excellente copie qui peut entrer en contact avec vos visiteurs. 

Si vous avez un excellent cadeau pour les mères, soulignez l’importance du cadeau et pourquoi ce serait le meilleur cadeau de Noël et pourquoi cela rendrait la mère de quelqu’un heureuse de le recevoir. 

Offres groupées et recommandations personnalisées

En plus d’offrir d’excellentes ventes et promotions en ligne, fournissez des lots-cadeaux et des recommandations personnalisées. Une fois qu’un visiteur décide d’acheter, par exemple, des produits de spa à domicile pour sa mère, vous pouvez offrir d’autres produits tels que des bougies, du thé de Noël, etc. Cela augmente les chances que le visiteur ajoute également ces éléments supplémentaires. 

Conseil: Offrez des codes promotionnels! C’est un excellent moyen d’obtenir également les adresses e-mail des visiteurs. Incitez-les à écrire leur adresse e-mail pour leur envoyer des newsletters, etc., en leur offrant des codes promo. 

Effacez votre stock excédentaire

Si vous avez des produits qui n’ont pas été vendus de l’année précédente, rafraîchissez-les. Écrivez du nouveau contenu, ajoutez de nouveaux visuels et offrez des réductions. Commencez la nouvelle année fraîche. 

Conseil: Créez un sentiment d’urgence

  1. S’il vous reste quelques produits que vous n’avez pas vendus, créez un sentiment d’urgence.
  2. Écrivez une copie d’annonce qui stimule l’urgence en annonçant qu’il vous en reste quelques-unes en stock et qu’elles sont limitées et ne seront plus disponibles.

Partagez votre liste de cadeaux

Rendez-le personnel. Choisissez cinq à dix produits / services que vous vendez qui, selon vous, se démarquent et seront les produits parfaits pour offrir à quelqu’un. Cela incitera le visiteur à acheter les produits parce que vous les personnalisez et expliquez pourquoi ils seraient un cadeau fantastique à offrir et à offrir.

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8 Tipps für erfolgreiches E-Commerce-Marketing

Setzen Sie unsere Tipps noch heute um und steigern damit Ihre Umsätze

Besitzen Sie einen Onlineshop? Falls ja, sollten Sie unsere Tipps und Tricks für mehr Verkäufe lesen. Als Betreiber einer E-Commerce-Website müssen Sie Ihren Mitbewerbern stets einen Schritt voraus sein. 

Im nachfolgenden Artikel erfahren Sie von uns deshalb, wie Sie Ihr E-Commerce-Marketing verbessern.

Tipp 1 – Optimieren Sie Ihre Produktseiten

Wir können es nicht genug betonen: Optimieren Sie Ihre Produktseiten fortlaufend unter den Gesichtspunkten der Suchmaschinenoptimierung. Ein Beispiel ist der Produkttitel. Nennen Sie Ihre Schuhe nicht einfach nur „Schuhe“, sondern machen Sie eine Keyword Recherche, um herauszufinden, wonach die Leute in Bezug auf Schuhe genau suchen.

Schreiben Sie außerdem eine ansprechende Produktbeschreibung. Viele Menschen lesen die Beschreibung von für sie interessanten Produkten und suchen nach dem bisschen extra Überzeugungsarbeit. Ihre Beschreibung sollte genau diesen kleinen Anstoß in die richtige Richtung liefern. Die Produktbeschreibung ist praktisch wie Ihr digitales Verkaufsgespräch

Tipp 2 – Werbung bei Google Shopping

Google Shopping ist sehr beliebt, vielleicht haben Sie es sogar selbst schon benutzt. Falls nicht: Bei Google Shopping handelt es sich um einen Tab in der Suchmaschine neben den beiden Tabs „Bilder“ und „Maps“, auf der Sie Bilder bzw. Werbeanzeigen Ihres gesuchten Produktes angezeigt bekommen. 

Wenn Sie nach Kleidern suchen, werden beispielsweise hunderte von verschiedenen Kleidern von zahlreichen Marken angezeigt. Nutzen Sie unbedingt das Potenzial dieses Marketingkanals.

Tipp: Optimieren Sie Ihre Werbeanzeigen. Wenn Sie seit einer Weile Google Shopping-Anzeigen schalten, sollten Sie die schlechten Anzeigen abschalten bzw. optimieren.

Tipp 3 – Werbekampagnen mit dynamischen Retargeting

Haben Sie schon mal online nach einem bestimmten Kleidungsstück gesucht, es gefunden, aber sich im letzten Moment dagegen entschieden? Bestimmt sind Ihnen dann auch auf anderen Websites oder Facebook die Anzeigen für genau dieses Produkt aufgefallen. Dieser Vorgang nennt sich dynamisches Retargeting. Dabei handelt es sich um das Anzeigen von sehr personalisierter und relevanter Werbung basierend auf den vorherigen Aktivitäten.

Wenn Sie diese Methode nutzen, bekommen Ihre Nutzer das Produkt mehrmals angezeigt, wodurch die Chancen für einen Verkauf steigen. Schließlich ist nie sicher, warum die Kunden den Kauf abgebrochen haben. Es könnte etwas Triviales sein wie nicht genügend Zeit zum Kaufen, als sie das Produkt das erste Mal gesehen haben.

Wenn die Kunden dann Zuhause sind, durch Facebook scrollen und Ihr Produkt noch einmal sehen, entscheiden sie sich für den Kauf. Dynamisches Retargeting kann also sowohl die Nutzer zu einem Kauf motivieren, als auch das Produkt erneut ins Gedächtnis rufen.

Tipp 4 – Facebook und Instagram Werbung

Wo wir gerade beim Thema sind: Heutzutage sind Facebook und Instagram Werbung essenziell. Das Targeting von Facebook ist sehr wirksam, denn Sie können Ihre Zielgruppe nach Faktoren wie Geschlecht, Alter, Wohnort, Einkommen etc. auswählen. 

Angenommen Sie verkaufen Kleidung für Frauen. In diesem Fall lässt sich einstellen, dass Ihre Werbeanzeigen nur Frauen in einem gewissen Alter, einem bestimmten Wohnort und mit einem gewissen Einkommen (sodass sie sich Ihre Kleidung auch leisten können) angezeigt werden.

Tipp 5 – Social Media

Seien Sie aktiv auf den sozialen Netzwerken. Es ist immer gut, wenn Sie kostenlose Inhalte veröffentlichen, mit Ihren (potenziellen) Kunden in Verbindung bleiben und Ihre Reichweite vergrößern. Dafür müssen Sie nur regelmäßig etwas posten, über aktuelle Trends auf dem Laufenden bleiben und auf Kommentare antworten. Social Media sorgt für mehr Markenbekanntheit – und wer möchte das nicht? 

Tipp 6 – E-Mail-Marketing

Denken Sie auch an Ihre Kunden, die bereits etwas bei Ihnen gekauft haben. Mit E-Mail-Marketing können Sie Ihre Kunden animieren, erneut bei Ihnen einzukaufen, dies nennt sich auch Upselling. 

Mit einem automatisierten System fürs E-Mail-Marketing erledigt sich das fast von allein. Sie müssen sich nur überlegen, welche E-Mails Sie wann versenden möchten und was Sie darin bewerben wollen. Sobald das festgelegt ist, übernimmt das automatisierte System den Rest. Es ist also kein Stress vor den Feiertagen nötig, um den E-Mails den Feinschliff zu verpassen.

Automatisierte E-Mails eignen sich auch, um damit Bewertungen von Kunden zu erhalten. So lässt sich beispielsweise nach jedem Kauf eine E-Mail versenden, in der die Person aufgefordert wird, eine Bewertung zu hinterlassen.

Sie können jegliche Art von E-Mails automatisieren, von denen Sie denken, dass sie für mehr Traffic und Käufe sorgen.

Tipp 7 – SMS-Marketing

Falls Sie die Telefonnummern Ihrer Kunden kennen, sollten Sie SMS-Marketing nutzen. Dies eignet sich unter anderem, um direkt Rabattcodes als Textnachrichten an Ihre Kunden zu versenden. 

Die beste Zeit für das Versenden von SMS ist entweder früh am Morgen oder abends nach der Arbeit (außer Sie führen ein Restaurant). Dadurch haben Ihre Kunden mit großer Gewissheit die Möglichkeit, Ihre Nachrichten zu lesen und sind nicht im Stress.

Tipp: Damit Ihre Kunden die Telefonnummer hinterlassen, können Sie einen Call-to-Action-Button nutzen mit einem Text wie „Melden Sie sich hier für exklusive Angebote an“. Noch besser funktioniert es, wenn Sie direkt nach der Registrierung der Telefonnummer zusätzlich einen Rabattcode versenden.

Tipp 8 – Kleine Aufmerksamkeiten

Senden Sie Ihren Kunden nicht nur das bestellte Produkt, sondern auch ein paar Proben von neuen Parfüms, Cremes etc. (falls Sie Beauty Produkte verkaufen). Auch ein Rabattcode oder eine nette Nachricht macht einen großen Unterschied.

Wenn Sie sich für Ihre Kunden besonders ins Zeug legen, werden sie es zu schätzen wissen und Ihre Marke wird noch besser dastehen.

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8 tips for å hjelpe deg med e-handelsmarkedsføring

Først og fremst, hva er e-commerce? E-commerce betyr e-handel på norsk og betyr å drive sin egen nettbutikk. Eier du din egen e handel nettside? Hvis svaret er ja, bør du lese våre tips og triks om hvordan du kan booste dine e-handel salg. Som en e-handel nettsideeier, må du alltid være et steg foran dine konkurrenter. Det kan være tøft å drive en e-commerce business og jobbe med ulike aspekter av e-handel. Heldigvis har vi noen tips du kan implementere som kan hjelpe deg å booste din e-commerce business og hjelpe deg å drive en trygg e handel som gjør at dine kunder vil komme tilbake til nettbutikken din.

Tips 1 – Optimaliser dine produktsider

Vi kan ikke understreke dette nok. Det er viktig å SEO optimalisere (e commerce seo) dine produktsider kontinuerlig. Fokuser for eksempel på din produkttittel. Ikke bare kall skoene du selger for “sko”. Gjør en nøkkelord research for å finne ut hva folk søker etter angående termer når de søker etter sko. Skriv i tillegg en god beskrivelse. Mange mennesker leser beskrivelsen av et produkt som de er interesserte i og ser etter det ekstra pushet. Din produktbeskrivelse er ment for å gi det ekstra pushet for å virkelig overbevise brukeren om at de skal foreta kjøpet. Tenk på produktbeskrivelsen din som salgsargumentet ditt.

Tips 2 – Google Shopping-annonser

Google shopping er veldig populært, og du har mest sannsynlig brukt det selv. Hvis ikke, er Google shopping bare en fane ved siden av bilder og kart som viser deg bilder/annonser av produktet du søker etter. Derfor, hvis du har søkt etter kjoler, vil du se hundrevis av forskjellige kjoler fra forskjellige merker. 

Tips: Optimaliser dine annonser; hvis du har kjørt Google Shopping-annonsene dine en stund, kan du slå av annonsene som ikke fungerer like bra eller prøve å optimalisere dem.

Tips 3 – Dynamiske retargeting-kampanjer

Har du noen gang sett etter et klesplagg på nettet, funnet en vare du liker, men bestemt deg for å ikke fullføre kjøpet? Har du så surfet på andre nettsider eller plattformer som Facebook og sett en annonse for den nøyaktige varen du så på tidligere? Dette kalles for dynamiske retargeting-kampanjer – en veldig personlig og relevant annonse generert basert på en brukers tidligere aktivitet. 

Hvis du implementerer dette, vil din bruker se varen på nytt, som vil lokke dem til å klikke på annonsen og gå videre med kjøpet. Det kan også være så enkelt som at de ikke hadde tid til å kjøpe varen første gangen de så den. Senere, når de er hjemme og surfer på Facebook, kan de se annonsen din igjen og bestemme seg for å foreta kjøpet. På denne måten kan du lokke dem, men også minne dem på varen de så tidligere. 

Tips 4 – Facebook og Instagram annonser

Mens vi er på temaet om Facebook, er det viktig å kjøre Facebook og Instagram annonser i denne tiden. Facebook-målretting er veldig kraftig; du kan målrette kunder basert på kjønn, alder, demografikker, lønn osv. La oss si at du for eksempel selger dameklær. I dette tilfellet, kan du spesifikt målrette mot kvinner i en viss alder, på et bestemt sted, og med en bestemt lønn (slik at du vet at de har råd til klærne dine hvis du f.eks har en høy pris). På denne måten ser de alltid annonsene dine. 

Tips 5 –  Sosiale medier

Engasjer deg på sosiale medier. Det er alltid bra å publisere gratis innhold og holde kontakt med dine kunder og potensielle kunder. Du kan øke din tilstedeværelse på sosiale medier organisk. Over tid vil du se resultatet av arbeidet ditt. Alt du må gjøre er å publisere innhold, holde deg oppdatert med trender, og svare på kommentarer. Sosiale medier vil bringe bevissthet til merkevaren din, og det er jo ikke mer enn fantastisk. 

Tips 6 – Epost markedsføring

Ikke glem dine kunder som har kjøpt noe. Med e-post markedsføring, kan du lokke dine kunder til å kjøpe flere produkter fra deg. Dette er også bedre kjent som mersalg. 

Du kan implementere et automatisert e-post markedsføringssystem som gjør dette for deg. Alt du trenger å gjøre er å finne ut når du vil at dine e-poster skal sendes ut, innholdet i e-postene, og tilbudene i e-postene. Når du har det klart, kan det automatiserte systemet gjøre resten for deg, og du trenger ikke skynde deg med å fullføre e-postene dine når høytiden nærmer seg.

Du kan også sende ut automatiserte e-poster for å få tilbakemeldinger fra dine kunder. For eksempel, hver gang en kunde kjøper noe, kan en automatisert e-post bli sendt ut til vedkommende, oppmuntre dem til å legge igjen en anmeldelse. Du kan automatisere alle slags e-poster du vil og som du tror vil øke trafikken og konverteringen din.

Tips 7 – SMS markedsføring

Hvis du har tilgang til dine kunders telefonnumre, bør du implementere SMS markedsføring. Hvis du for eksempel tilbyr en rabatt på din e-handel nettside, kan du sende ut tekstmeldinger med en rabattkode til dine kunder. 

Husk at med mindre du driver en restaurant business, er den beste tiden å sende ut tekstmeldinger, enten på morgenen eller etter arbeidstiden. Dette for å gi kunden en sjanse til å faktisk kunne og ha tid til å lese tekstmeldingene dine.

Tips: For å oppmuntre mennesker til å føre opp deres telefonnumre, kan du lokke dem med en oppfordring til handling -knapp som sier noe som f.eksempel “Registrer deg nå for eksklusive tilbud”. Tiltrekk dem også ytterligere ved å gi dem en rabattkode allerede når de registrerer seg. 

Tips 8 – Pakke for kundebehandling

Ikke bare send varen som kunden har kjøpt. Send heller kunden noen fine testere som dufter, foundations osv., hvis du selger skjønnhetsprodukter. Eller send dem en rabattkode, en hyggelig lapp eller personlig brev som viser kunden at du setter pris på dem.

Ved å gå den ekstra milen for dine kunder, vil de føle seg verdsatt og det vil gjøre at merkevaren din ser bedre ut. 

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Vad är ett presentkort?

Vi ger dig 6 bra tips hur du lönsamt och effektivt säljer digitala presentkort och mobila presentkort i din shop

Ett presentkort är ett fysisk kort eller online-kupong man köper som och ger till nära och kära. Ett presentkort är en fantastisk present att ge till personer man inte känner väl. Man vill fortfarande visa personen att man bryr sig och ge hen något av värde. Ett presentkort är också perfekt som present till andra som du vet älskar den specifika butiken eller typen av produkter som den säljer. Om du inte vet vad personen önskar sig för present så kan man sikta in sig på ett digitalt presentkort istället. Ett presentkort behöver inte vara opersonligt. Om du vet att din vän älskar en specifik restaurang kommer det att ge en härlig och personlig ’touch’ med att köpa presentkort på just den restaurangen. 

Du kan själv välja hur mycket pengar du vill lägga på presentkortet; många affärer låter dig välja beloppet du vill ge i gåva.

Numera behöver du inte ens gå till en fysisk butik för att köpa ett presentkort. Om det är ett sista minuten-köp behöver du endast gå till butikens hemsida och köpa presentkort online.

Varför du borde sälja presentkort online i din webshop

Om du äger en webbutik där du säljer dina produkter och tjänster online kan det vara en fördel att erbjuda presentkort. Att sälja presentkort är ett bra sätt att locka dina kunder och att få ännu mer kunder till ditt företag. Tänk att familjen och nära vänner till dina nuvarande kunder faktiskt inte vet att ditt företag existerar. Genom det här sättet måste de gå till din sida och spendera sina digitala presentkort. På så sätt är det hög chans att få nya återkommande kunder.

Skapa en sida om digitala presentkort

Du bör skapa en speciell sida eller kategori på din hemsida som folk kan besöka och köpa digitala presentkort på nätet. Ge också kunderna möjlighet till att själva välja hur mycket pengar som ska finnas på presentkortet eller ge alternativ till förbestämda belopp.

Använd branding i dina presentkort

Se till att dina presentkort som skickas till kunden via e-post eller sms faktiskt innehåller ditt varumärke. Det är extremt viktigt att man har skapat en snygg design på sitt digitala presentkort och att din logga och ditt varumärke är igenkännligt.

Ha ett system

Vi har delat med oss 6 bra tips om hur du framgångsrikt och effektivt kan sälja presentkort online i din webbshop.

När en kund har använt sitt presentkort borde du markera kortet på ett sätt som indikerar att man använt kortet. Detta för att förhindra problem om kunden tror det finns pengar kvar och försöker använda sitt digitala presentkort igen.

Samla e-postadresser

När dina nya kunder har använt sina presentkort och skrivit ner sina mailadresser kan man skicka nya mail med rabatter under speciella högtider – mer om detta nedanför.

Sälj mer produkter

Om du äger ett spa eller massageställe kan du också sälja ytterligare saker samt prylar med presentkort online. Du kan sälja morgonrockar eller tofflor som har din logotyp. Det kan vara exakt vad som helst relaterat till ditt företag. Det är ett riktigt bra sätt att lyckas sälja mer produkter.

Du kommer få stora marginaler

Till sist kommer en annan stor fördel med att sälja vara att ibland används inte alla kort. De kan också bli använda men kunden inte har använt alla pengar tillgängliga på saldot. Då kommer alltså få detta inräknat på din marginal. När presentkortet har gått ut, vanligtvis inom ett år, kan kunden inte längre använda kortet även om hela beloppet är kvar. Så oavsett om det sålda presentkortet används eller inte är det fördelaktigt för dig oavsett. Om de används kommer du att få en ny kund till ditt presentkort företag; om de inte används behåller du själv alla intäkter.

Bäst tider att sälja presentkort online

Det finns perioder och säsonger där det är mycket bättre och lönsamt att marknadsföra och sälja digitala presentkort än andra perioder. Nedan kommer vi att dela med oss av tips om när du borde lägga ner extra tid och ansträngning på dina kampanjer för presentkort online.

Jul

Att ge en extra krydda på dina kampanjer under juletider är en riktigt bra strategi. Många personer och besökare är på hugget när det gäller att hitta presenter på den här tiden av året. Flera har inte heller tiden till att hitta den perfekta presenten i varje butik till sina nära och kära. Just här innan jul ser man alltså ett stort uppsving i försäljning av digitala presentkort.

En bonus med presentkort är också att du inte behöver hantera frakt och leverans. Kunden kommer att få sitt presentkort med all kredit direkt till sin inkorg.

Alla andra speciella dagar som Black Friday, Cyber Monday, Påsk etc.

Förutom julen kommer personer att spendera pengar på presenter under andra högtider och events. Människor är mycket mer benägna att köpa presenter till vänner och familjen under semesterperioder där många butiker har rea. Du borde sätta dessa dagar på din strategiplan också.

Presentkort med one.com

Om du är kund hos one.com och har en egen butik på nätet här (paketet Företag + E-handel) kan du genast börja sälja presentkort till dina kunder. Du kan själv ange det belopp du vill sälja dessa på och du kan göra dina egna anpassningar.

Du kan erbjuda flera presentkort med olika belopp samt se till att designen på din presentkortsmall är tilltalande ifall kunden vill skriva ut dem.

Kom ihåg att presentkort är mycket fördelaktiga att erbjuda i sin butik på nätet. Du kan få kunder som använder mindre än vad som finns på presentkortet. Samt att du också kan få full återbetalning på returer med dessa presentkort – på så sätt stannar pengarna i ditt företag.

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8 tips för att lyckas med marknadsföringen av din e-handel

Äger du en e-handel? Om svaret är ja, missa inte våra tips och tricks för att öka din e-handelsförsäljning. Som e-handlare måste du alltid ligga steget före dina konkurrenter.

Det kan vara tufft att driva ett e-handelsföretag och arbeta med olika delar av en e-handel. Därför vill vi dela med oss av några tips som kan ta din e-handel till nya höjder.

Tips 1 – Optimera dina produktsidor

Den här punkten kan inte betonas tillräckligt – se till att regelbundet sökoptimera dina produktsidor. Fokusera till exempel på din produkttitel. Kalla inte bara skorna du säljer för “skor”. Gör en förenklad sökordsanalys för att ta reda på vilka termer folk söker på när de söker efter skor.

Skriv dessutom en bra beskrivning. Många människor läser beskrivningen av en produkt de är intresserade av och letar efter den där extra pushen. Din produktbeskrivning måste ge den där extra pushen för att verkligen övertyga besökaren att de ska slå till och köpa din produkt. Tänk på din produktbeskrivning som ditt försäljningsargument.

Tips 2 – Annonsera på Google Shopping

Google shopping är väldigt populärt och du har förmodligen använt det själv. Om du inte känner till det så är Google shopping bara en flik bredvid bilder och kartor på Google, som visar bilder/annonser av produkten du söker efter. Om du har sökt efter klänningar, kommer du alltså att se hundratals olika klänningar från olika märken. Du bör absolut testa Google shopping om du inte redan har gjort det.

Tips: Optimera dina annonser. Om du har haft dina Google Shopping-annonser aktiva ett tag, stäng av annonserna som inte fungerar bra, eller försök att optimera dem.

Tips 3 – Dynamiska retargeting-kampanjer

Har du någonsin letat efter ett kläder på nätet, hittat ett plagg du gillat men sen bestämt dig för att inte genomföra köpet? Har du sen surfat vidare på andra webbplatser eller plattformar som Facebook och sett en annons med exakt det plagget du tittade på tidigare? Detta kallas för dynamiska retargeting-kampanjer, där en personlig och relevant annons genereras baserat på en besökares tidigare aktivitet.

Om du använder dig av dynamisk retargeting kommer dina besökare att se varan igen, och lockas att klicka på annonsen och gå vidare med köpet. Det kan också vara så enkelt som att de inte hade tid att köpa första gången de tittade på varan. Senare, när de är hemma och surfar på Facebook, ser de din annons igen och beslutar sig för att köpa. Det kan alltså vara ett sätt att locka dem, och även ett sätt att påminna dem om att slutföra köpet.

Tips 4 – Annonser på Facebook och Instagram

På tal om Facebook så är det viktigt att annonsera på Facebook och Instagram i dessa tider. Facebooks möjlighet att rikta sig till anpassade målgrupper är väldigt kraftfull. Du kan definiera din målgrupp utifrån kön, ålder, demografi, lön osv. Anta till exempel att du säljer damkläder. I så fall kan du rikta dig särskilt till kvinnor i en viss ålder, på en specifik plats och med en viss lön (så att du vet att de har råd med dina kläder om de säljs i det övre prissegmentet) som då alltid kommer att se dina annonser.

Tips 5 – Sociala medier

Var aktiv i sociala medier. Det är bra att alltid publicera gratis innehåll och hålla kontakten med dina kunder och potentiella kunder på det här sättet. Du kan öka din närvaro på sociala medier organiskt. Med tiden kommer du att se fina resultat av dina insatser. Allt du behöver göra är att publicera innehåll, hålla dig uppdaterad på trender och svara på dina kommentarer. Sociala medier kommer att skapa medvetenhet kring ditt varumärke, och det är fantastiskt.

Tips 6 – E-postmarknadsföring

Glöm inte bort kunderna som redan har handlat av dig. Med e-postmarknadsföring kan du locka dina kunder att köpa fler produkter, något som kallas för merförsäljning.

Du kan automatisera din e-postmarknadsföring, så att ett system sköter detta åt dig. Allt du behöver göra är att besluta när du vill att e-postmeddelandena ska skickas ut, vilka erbjudanden som ska skickas ut och skapa innehållet. Med detta på plats kan det automatiserade systemet göra resten åt dig, och du behöver inte stressa för att få ut dina utskick när julhelgen närmar sig.

Du kan också göra automatiska utskick för att få recensioner från dina kunder. Till exempel, varje gång en kund gör ett köp kan ett e-postmeddelande skickas till den personen, för att uppmuntra dem att lämna en recension.

Du kan automatisera alla typer av e-postmeddelanden som du tror kommer att öka din trafik och konvertering.

Tips 7 – SMS-marknadsföring

Om du har tillgång till dina kunders telefonnummer bör du testa SMS-marknadsföring. Om du exempelvis erbjuder rabatt på din e-handel kan du skicka ut sms med en rabattkod till dina kunder.

Kom ihåg att om du inte har en restaurangverksamhet, är den bästa tiden att skicka ut SMS antingen tidigt på morgonen eller efter arbetstid. Detta för att ge kunden en chans att faktiskt hinna läsa dina sms.

Tips: För att få dina besökare att ange sitt telefonnummer, locka dem med en call to action som säger något i stil med “registrera dig här för att få exklusiva erbjudanden.” Locka dem också ytterligare genom att ge dem en rabattkod redan när de registrerar sig.

Tips 8 – Kundvårdspaket

Skicka inte bara ut varan som kunden har köpt. Skicka också några trevliga prover såsom dofter, krämer osv, om du säljer skönhetsprodukter. Eller skicka en rabattkod, en fin lapp eller liknande.

Genom att gå göra det lilla extra för dina kunder kommer de att känna sig uppskattade, och det kommer att skapa en positiv inställning till ditt varumärke.

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8 tips til, hvordan du får succes med din e-handel

Implementer vores tips og gør din e-handelsvirksomhed til en succes

Ejer du en e-handelsplatform? Hvis svaret er ja, så kan du her læse vores tips og tricks til, hvordan du kan booste dit e-handelssalg. 

Som ejer af en e-handelsbutik gælder det om altid være et skridt foran dine konkurrenter. Det er dog lettere sagt end gjort, og det kan være svært at drive en e-handelsvirksomhed og arbejde med alle de forskellige aspekter af e-handel. Vi har dog samlet nogle tips og gode råd til, hvad du skal fokusere på – tips som du kan implementere, og som kan hjælpe dig med at booste din e-handelsforretning.

Tip 1 – Optimer dine produktsider

Vi kan ikke understrege det nok. Det er helt afgørende for din succes, at du løbende SEO optimerer dine produktsider. Fokuser bl.a. på dine produkttitler. Du skal ikke bare kalde de sko, du sælger, for ‘sko’. Foretag en søgeordsanalyse for at finde ud af, hvilke søgeord og søgeordstermer dine potentielle kunder bruger, når de søger efter sko.

Lav desuden en god beskrivelse. Mange mennesker læser produktbeskrivelsen, inden de foretager et køb, og er de i tvivl om, hvorvidt de skal købe et produkt eller ej, så kan en god beskrivelse af produktet være det, som får dem overbevist om, at de skal købe dit produkt.  

Tænk derfor på din produktbeskrivelse som dit bedste salgsargument.

Tip 2 – Google Shopping-annoncer

Når du arbejder med e handel (på engelsk: Ecommerce ) er Google shopping en meget udbredt annonceform, og du har sikkert selv brugt det. Hvis ikke, så er Google shopping et annonceformat i Google Ads, hvor du som ejer af en e-handelsplatform kan få vist dine produkter, som annoncer i Googles søgeresultater.

Hvis du f.eks. har søgt efter kjoler, vil du se billeder af mange forskellige kjoler fra forskellige mærker. Google shopping er helt sikkert noget, som du bør overveje, som en del af din marketingstrategi.

Tip: Optimer dine annoncer; Når du har kørt dine Google Shopping-annoncer i et stykke tid, så kan du med fordel deaktivere de annoncer, der ikke klarer sig godt, eller prøve at optimere dem.

Tip 3 – Dynamiske retargeting kampagner

Har du nogensinde ledt efter noget nyt tøj, som du ville købe online, og når du så fandt det som du søgte efter, så kom du alligevel i tvivl og forlod hjemmesiden uden at have foretaget et køb?

Hvis du kan nikke genkendende til ovenstående, så har du sikkert også oplevet, at når du efterfølgende browser rundt på andre hjemmesider, herunder Facebook, så får du vist annoncer med nøjagtig det produkt, som du viste interesse for, men valgte ikke at købe. 

Denne form for annoncering kaldes for dynamiske retargeting-kampagner. Det er en annonceform, der bliver genereret baseret på en brugers tidligere online-aktiviteter.

Hvis du anvender denne form for annoncering, vil dine brugere få vist varen igen et vist antal gange. Måske vil det lokke dem til at klikke på annoncen, og denne gang gå videre i købsprocessen. Det kunne også være så enkelt, at de ikke havde tid til at købe varen første gang de så den. Senere, når de er hjemme og klikker sig ind på Facebook, kan de muligvis se din annonce igen og beslutte sig for at foretage købet. 

Retargeting-annoncering er således en god måde at minde dine potentielle kunder om, hvad de tidligere har vist interesse for. 

Tip 4 – Facebook og Instagram annoncering

Mens vi er inde på snakken om Facebook-annoncering, så vil du højst sandsynligt også have stor succes med at køre Facebook- og Instagram-annoncer. Facebook-annoncering har den klare fordel, at du kan målrette dine annoncer til en bestemt målgruppe, baseret på køn, alder, geografisk placering, indkomstniveau osv. Og så kommer du til at annoncere på en platform, hvor millioner af mennesker hver dag bruger masser af tid, hvilket gør det til en yderst effektiv annonceringsform, når du beskæftiger dig med e-handel. 

TTip 5 – Sociale medier

Styrk også indsatsen og dit engagement på de sociale medier. Det er altid en god strategi at udgive gratis indhold, og på den måde fastholde kontakten til dine kunder og potentielle nye kunder. Det er en let sag at øge din tilstedeværelse på de sociale medier rent organisk. Det kræver bare masser af arbejde. Men med tiden vil du se frugterne af dit arbejde. Alt hvad du skal gøre, er at udgive indhold, holde dig opdateret med nye trends, som endnu ikke er nået frem til dine kunders opmærksomhed, og svare på dine følgeres kommentarer. Via de sociale medier vil du få skabt øget opmærksomhed omkring dit brand – en opmærksomhed, som i sidste ende kan føre til et øget salg. 

Tip 6 – Email Marketing

Glem ikke de kunder, der har foretaget et køb hos dig, eller som du tidligere på anden vis har været i kontakt med. 

Ved hjælp af e-mail marketing kan du lokke dine kunder til at købe flere produkter hos dig. 

Du kan med fordel implementere et automatiseret e-mail marketing system. Det eneste, som du skal gøre, er at finde ud af, hvornår du gerne vil have e-mails sendt ud, hvad indholdet skal være samt hvilke tilbud, som du vil have med. Når du har alt dette på plads, kan det automatiserede system klare resten for dig, og du behøver ikke skynde dig med at færdiggøre dine e-mails, når ferien står for døren. Det hele kan du have forberedt i forvejen. 

Du kan også sende automatiske e-mails for at få anmeldelser fra dine kunder. For eksempel kan der, hver gang en kunde foretager et køb, blive sendt en automatisk e-mail med en opfordring til, at kunden skriver en anmeldelse af din virksomhed.

Du kan automatisere alle typer af e-mails, som du har en forventning om vil øge trafikken og konverteringerne på din hjemmeside. Det kan f.eks. også være, at du hver fredag vil sende inspiration i form at blogindlæg eller artikler, som dine modtagere kan læse i weekenden. Dine blogindlæg kan indeholde links, så læseren bliver dirigeret ind på din hjemmeside, hvor de kan købe de produkter, som du har omtalt i nyhedsbrevet. 

Tip 7 – SMS-marketing

Hvis du har adgang til dine kunders telefonnumre, bør du også implementere SMS-markedsføring i din overordnede markedsføringsstrategi. Hvis du for eksempel tilbyder rabat på produkter, så kan du sende SMS’er med en rabatkode til dine kunder.

Det er ikke helt ligegyldigt, hvornår du sender disse SMS-beskeder. Hovedreglen siger, at du skal sende dem, når du har en forventning om, at modtageren har tid til at læse den og foretage en aktiv handling. I mange tilfælde vil det være enten morgen eller aften. 

 Tip: For at opmuntre folk til at oplyse deres telefonnumre kan det være en god ide at have en ’Call to action’ knap på din hjemmeside, der kunne sige noget i retning af ‘Tilmeld dig her for at modtage eksklusive tilbud’. Når en bruger tilmelder sig, kan du overveje om du allerede her skal sende dem en rabatkode via en SMS. 

Tip 8 – Hav fokus på ekstra kundepleje

Det kan være en smart ide at give dine kunder oplevelsen af, at de er noget særligt. Det allerbedste du kan gøre, er at sende dem små gaver, når du sender dem de varer, som de har købt. Hvis du f.eks. sælger skønhedsprodukter, så kan du medsende små duftprøver, creme osv.

Du kan også sende dem en rabatkode, som kan indløses ved det næste køb. Ved at gøre lidt ekstra for dine kunder vil de føle sig værdsat, og det vil kun være med til at styrke dit brand og skab en større kundeloyalitet.