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Hvad er lokal SEO?

Optimer din hjemmeside til et bestemt lokalområde!

Du er sikkert allerede godt klar over, hvad SEO (søgemaskineoptimering) er, og hvordan det påvirker dine placeringer i Google. Men hvad er så lokal SEO? Ja, lokal SEO er, når du optimerer din hjemmeside ved brug af ord, der knytter sig til et specifikt lokalområde, og dermed får skabt mere synlighed i lokalområdet.

Hvorfor konkurrere med en hjemmeside med bestemte populære søgeord, hvis du i virkeligheden har større interesse i at blive fundet i lokale søgninger?

Lokal SEO hjælper dig med at øge antallet af besøgende på din hjemmeside og i din fysiske butik fra mennesker, der allerede bor i området eller turister og andre som besøger dit nærmiljø og er på udkig efter en forretning som din. 

Hvorfor skal jeg implementere lokal SEO?

Lokal SEO er fantastisk, fordi det hjælper små virksomheder med at vokse. Lad os sige, at du ejer en barbershop, og du vil dele dine fantastiske færdigheder med alle i byen, og endnu mere lokalt, med alle rundt omkring i kvarteret. Du vil sandsynligvis ikke placere dig særlig højt i Googles søgeresultater på søgeordet ’barbershop’, fordi du konkurrerer med alle andre barbershops i din region og endda i hele landet. Du bliver derfor nødt til at implementere en lokal søgemaskineoptimering for at sikre, at alle i nærheden af ​​din butik kan finde din barbershop, når de søger efter en god barber.

Googles bruger en særlig algoritme, når det drejer sig om lokal SEO, og algoritmen er smart. Den kan nemlig skelne mellem en almindelig søgning og en lokal søgning.

Googles lokale SEO-algoritme sikrer, at selvom den bedste barbershop med den bedste SEO og de højeste placeringer i Google, f.eks. findes i København, så vil du stadig kunne se den bedste barbershop i nærheden af ​​dit lokale område, hvis dette område ligger udenfor København. 

Hvis du ejer en fysisk butik, hvad enten det er et pizzeria eller en old school barbershop, kan du (og bør du) implementere lokal SEO på din hjemmeside.

Guide til lokal SEO

Den første, som du skal gøre, når du vil starte med lokal SEO, er at google, for eksempel barbershop og se hvad der dukker op i søgeresultaterne. Hvis der vises et kort med tre barbershops omkring dit lokalområde, så betyder det, at du skal implementere lokal SEO for at kunne rangere din barbershop blandt konkurrenterne.

Det kan primært lade sig gøre, hvis du ejer en fysisk butik, fordi Googles lokale SEO-algoritme bl.a. fungerer ud fra adresser og postnumre. Google rangerer din virksomhed baseret på nærhed, relevans og pålidelighed.

Lad os nu give dig en guide til lokal SEO, som hjælper dig med at tage de nødvendige skridt for at kunne implementere lokal søgemaskineoptimering og komme til at rangere højere.

  • Google My Business

Start med at registrere din virksomhed på Google My Business. Registreringen sikrer, at din virksomhed vises ved søgninger på Google og Google Maps sammen med andre oplysninger som billeder, din adresse, telefonnummer og åbningstider. På den måde kan dine potentielle kunder let gennemgå oplysningerne om din virksomhed, hvilket er helt afgørende. Sørg derfor for at udfylde så mange detaljer som muligt, og husk på at kundeanmeldelser i høj grad bidrager til din gode placering i Google. 

  • Kontaktoplysninger på alle dine sider

Sørg for at have navn, adresse og telefonnummer vist på alle sider på din hjemmeside. Brug altid de samme detaljer både i Google My Business og på dit website. Det belønnes af søgemaskinerne og fortæller Google, at der er tale om den samme seriøse virksomhed.  

Det skaber samtidig mindre forvirring og er med til at øge troværdigheden blandt dine besøgende. Husk at kontaktoplysningerne på din hjemmeside altid skal være opdaterede. 

  • Brug skemaopmærkning

Brugen af skemaopmærkning (Schema Markup) er godt for dine placeringer i Google. Du kan bruge skemaopmærkning (en særlig type kode) for at opmærke indhold, så Google nemt kan vise indholdet i søgeresultaterne. 

Du kan med fordel bruge Googles egen Markup Helper for struktureret data og vælge lokal virksomhed og derefter indtaste din hjemmeside-URL. Når du har gjort det, kan du begynde at markere. Klik f.eks. på dit barbershop-logo for at tydeliggøre overfor Google, at dette er navnet på din barbershop. Processen er med til at eliminere enhver tvivl, der måtte være om din virksomhed.

Har du f.eks. flere telefonnumre eller email-adresser, så kan du bruge værktøjet til at markere det telefonnummer, der er det samme som på Google My Business. 

Tip: Sørg for, at når du markerer adressen, skal du markere den i henhold til det rigtige felt. F.eks. skal postnummeret blive vist i feltet for postnummer.

  • Citater

Citater er når nogle brugere nævner din barbershop online. Folk kan nævne din barbershop på to måder – en struktureret måde ved at inkludere dine kontaktoplysninger. Hvis du f.eks. har en Facebook-side til din barbershop, har du sandsynligvis også angivet dine kontaktoplysninger på en visuelt struktureret måde? Det er det, som kaldes for en struktureret henvisning.

Folk kan også anmelde eller kommentere din barbershop på en ustruktureret måde. Det kan være i et blogindlæg eller på sociale medier. Kommentaren inkluderer muligvis ikke alle dine kontaktoplysninger, men måske kun dit navn og adresse.

Kommentarer er vigtige, da det er medvirkende til, at din hjemmeside opnår en bedre placering i Google. Google regner kommentarer for at være et backlink, og har du sørget for at dine kontaktoplysninger er korrekte, så vil Google forbinde dette med din Google My Business-konto.

Prøv at gennemgå alle kommentarer. Når du får vist en oversigt har du mulighed for manuelt at gå ind og sikre at alle kontaktoplysningerne er de samme i alle kommentarerne. 

  • Backlinks

Ligesom kommentarer, så er backlinks også vigtige. En måde, hvorpå du kan opnå, at folk linker til din hjemmeside, er ved at oprette interessante artikler, der giver værdi til læserne. Skriv for eksempel en artikel om 10 måder til hvordan du plejer dit skæg og hvilke remedier og produkter man skal bruge, og publicer så artiklen på din hjemmeside. 

Hvis du skriver en god artikel med masser af interessant information, så får du folk til at besøge din hjemmeside og måske endda dele indholdet. I sidste ende får du helt sikkert flere kunder, der besøger din barbershop. 

  • Anmeldelser

Anmeldelser foretaget af personer fra lokalområdet er en stærk indikator for søgemaskinerne. Bortset fra anmeldelserne fra Google Maps, så hjælper anmeldelser på sider som Yelp (som bruges af Apple Maps) samt de ’lokale’ anmeldelser til med at forbedre din hjemmesides (virksomheds) placering i Google. Anmeldelser har også en positiv effekt på dit SEO-arbejde, og det er ikke forkert at tilbyde dine kunder en rabat, hvis de skriver en anmeldelse. 

Når dette er sagt, så er vigtigt at huske på, at du altid skal sørge for at få besvaret alle kommentarer og anmeldelser. Hvis nogen har efterladt en negativ kommentar, skal du sørge for at svare på kommentaren og forsøge at sætte dig ind i kundens situation. Det er optimalt hvis I finder en løsning, så kunden ender med at være glad og tilfreds. 

Uberall – et værktøj til lokal SEO

Uberall er et værktøj til brug ved digital lokations-marketing. Ved hjælp af Uberall kan du booste din virksomheds lokale SEO og opnå større synlighed online. 

Ved hjælp af Uberall bliver din virksomhed synlig på Google Maps og mange andre steder. Værktøjet hjælper med at sikre, at alle dine kontaktoplysninger er korrekte, og det bliver også lettere for dine kunder at anmelde din virksomhed. 

Hav fokus på den lokale SEO

Lokal SEO eller lokal markedsføring, som det også kaldes, er vigtigt for dig, der driver en lokal virksomhed. Koncentrer dig om de søgeord, der ikke er alt for svære at ranke på, og som selvfølgelig er relevante for din fysiske butik. Lokal søgemaskineoptimering hjælper dig med at opnå en vigtig placering i dit lokale område. Når du har opnået det, så vil mund til mund-metoden hjælpe dig yderligere på vej. Du vil kunne opleve at personer, der kommer til din by, beslutter sig for at besøge din butik, fordi de har hørt positiv omtale. Fokuser på de ressourcer, du har, og prøv ikke at konkurrere med større hjemmesider, der måske ikke engang hører hjemme i samme område som dig.

Ved at følge nogle af de råd, som vi har givet dig ovenfor, kan du opnå masser af succes i dit lokalområde, lige præcis der, hvor dine kunder befinder sig.