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How to sell digital products in your online shop

Read how & why you should sell your digital products in your online shop

To be able to sell digital products in an online shop is probably very important for many people. For example, let’s say that you want to sell graphic designs that you’ve created. When you’re first creating your website and beginning the journey of selling your creations, owning your own e-commerce website is essential. Not all hosting companies allow this feature; however, we’re glad to state that at one.com, you can sell all the digital products you want in your online shop.

What is a digital product?

A digital product is a product without a physical form. Digital products can include graphic designs, apps, WordPress plugins, knitting patterns, music files, and eBooks. For example, you can’t hold a WordPress plugin in your hands in physical form; therefore, it’s a digital product.

Why sell digital products?

You should only sell digital products you have invented and created on your website. 

Before you start, the first thing you should do is ask yourself if the digital product you’re trying to create solves a problem? Make sure that the digital products you’re creating are sought after. Think of it as a bridge and that you want to take the user who downloaded your digital product from step A to step B.  

One significant advantage of selling digital products is that you don’t need to have an inventory of products you must stock every time you run out of the products. The benefit of not dealing with the hassle of having inventory is that you don’t need to sit on items that are up for sale but are not sold. Instead, you can arrange and have ready the digital product you’re selling when a customer has placed an order with digital products.

Another significant advantage of selling digital products is that you don’t need to arrange or pay for shipping. This will result in minimising your investment costs down which will make it cheaper to get started. Once you’ve created the digital products you want to sell, you can copy them endlessly, for no additional costs.

Furthermore, your customer does not have to wait for a couple of days until they can receive the product and try it out. Usually, the customer gets the digital products immediately after purchase.

How to market digital products?

Digital products are not demonstrable; you can’t show people how to work with the products in the same way as if you were in a physical store, so you’ll need to focus more time and effort on your marketing. Furthermore, as it’s a digital product you’re selling, you can’t place it on a shelf in a store where it might catch people’s eyes.

Thus, you should focus on writing blog posts about the benefits of your products. If, for example, your digital product is an app, you can also share videos of how to download and install it, but also what the features are. Also, you can set webinars to share why you believe your product is beneficial and why people should buy it. 

Sell digital products with one.com

Our fantastic Online Shop includes all the features you need. Everything from a website builder to invoicing. There is no easier way to get your digital products online and ready to sell. All you need to do is create your digital product and be ready to sell it to the world. 

Additionally, the one.com online store offers beautiful responsive templates that are mobile-friendly. 

Your digital products are secure on our servers

At one.com, you can manage everything within the online shop, so you don’t need to deal with the trouble of installing external apps to get started and make your business work. 

Your digital products are securely stored in a hidden location on your webspace. Simply select ‘Digital’ when you add a new product to your online store and make sure to upload the file or files that contain your product. 

A great feature of our online shop is that shipping is automatically disabled when you add digital products. Your customers will receive an email with a link instead so that they can download the product. 

If you want a step by step on how to add a digital product to your online shop, read our guide.

Add shopping carts to all your pages

With our online shop at one.com, you can add the shopping cart to all the pages on your website. This feature is available mainly to facilitate the customer’s shopping experience. If the customer navigates your website, the shopping cart will always be visible and accessible to them. All they need to do is click on the shopping cart and proceed to check out. This feature will also ensure that the customer does not forget that they have items in the shopping cart when they navigate your website. 

In addition, you can customise the colour, background, and placement of the shopping cart to ensure that it matches perfectly with your website’s style.

Stay informed

If you would like to stay informed on all the new products and features one.com might add in the future to improve the online store, we have enabled a new feature, ‘What’s new’. We continually strive to improve and perfect our products, and we want to share every improvement and new features with you. We’ve added notifications to the online shop dashboard. Now, you will be able to stay informed at all times and get the absolute most out of the online shop.