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Sådan sælges digitale produkter i din webshop

Læs hvorfor og hvordan du skal sælge digitale produkter i din onlineshop

At kunne sælge digitale produkter via en webshop er vigtigt for rigtig mange virksomhedsejere. Lad os tage som eksempel, at du gerne online vil kunne sælge grafisk design. Når du først har etableret din hjemmeside og er parat til at sælge dine produkter, så er det vigtigt at eje din egen e-handelshjemmeside. Ikke alle hostingudbydere tilbyder denne løsning. Det gør vi dog hos one.com, og via dit one.com domæne kan du sælge alle de digitale produkter, som du ønsker. Salget sker gennem din egen onlinebutik.

Hvad er digitale produkter?

Et digitalt produkt er ikke et fysisk produkt, men kan både være et grafisk design, musik, e-bøger, et WordPress-plugins, online madopskrifter osv. For eksempel kan du ikke holde et WordPress-plugin i dine hænder i fysisk form; derfor er det et digitalt produkt.

Hvorfor sælge digitale produkter?

Du bør kun sælge originale digitale produkter, som du har rettighederne til at kunne sælge.

Før du starter med at sælge digitale produkter, skal du først spørge dig selv om det digitale produkt, du prøver at sælge giver værdi for kunden eller måske ligefrem er med til at løse et problem for kunden? Sørg for, at de digitale produkter, som du udbyder er efterspurgte. Tænk på det som en bro, hvor du vil hjælpe den bruger, der downloadede dit digitale produkt, med at komme fra trin A til trin B.

En væsentlig fordel ved at sælge digitale produkter er, at du ikke behøver at have en masse produkter på lager. Dermed har du heller ikke et dyrt varelager med produkter, som du ikke får solgt. I stedet kan du arrangere og klargøre det digitale produkt, hver gang en kunde har afgivet en ordre.

En anden væsentlig fordel ved at sælge digitale produkter er, at du ikke har dyre forsendelsesomkostninger. At du sender varen online er med til at skære i dine omkostninger, og gør det nemmere at komme hurtigt i gang med at etablere din forretning. Og når du har oprettet de digitale produkter, som du vil sælge, kan du kopiere dem i det uendelige uden ekstra omkostninger.

Derfor behøver dine kunder heller ikke vente i flere dage, førend de modtager produktet. Normalt får kunden de digitale produkter tilsendt umiddelbart efter købet.

Hvordan markedsfører man digitale produkter?

Digitale produkter kan ikke altid vises frem på samme måde, som et fysisk produkt kan blive det i en butik. Derfor vil din tilgang til dit marketingsarbejde også være anderledes. Forskellen fra et fysisk produkt er, at du ikke på samme måde kan stille dine digitale produkter op på en hylde i en butik, hvor det fanger kundernes opmærksomhed.

En måde at markedsføre dine digitale produkter på er ved at skrive blogindlæg, hvor du bl.a. fremhæver fordelene ved dine produkter. Hvis f.eks. dit digitale produkt er en app, så kan du også dele videoer om, hvordan du downloader og installerer det, men også hvad funktionerne er. Du kan også invitere til et webinar, hvor du fortæller om produktet og fremhæver de ’selling points’, der skal til for at folk vælge at købe det.

Sælg digitale produkter via one.com

Hos one.com tilbyder vi vores kunder en onlinebutiks-løsning, der indeholder alle de funktioner, der er brug for. Alt lige fra selve opbygningen af onlinebutikken til fakturering. Derudover tilbyder onlinebutikken på one.com også smukke responsive skabeloner, der alle sammen er designet til at fungere på mobiltelefoner.

Der findes ingen nemmere måde at få dine digitale produkter online og klar til at sælge. Alt hvad du skal gøre er at oprette dit digitale produkt og herefter sætte det til salg.

Dine digitale produkter er sikre på vores servere

På one.com kan du administrere alt via din onlinebutik, så du ikke behøver besvære dig med at skulle installere eksterne apps for at komme i gang og få din virksomhed til at fungere.

Dine digitale produkter gemmes et sikkert sted på dit website. Vælg ‘Digital’, når du tilføjer et nyt produkt til din onlinebutik, og sørg for at uploade den eller de filer, der indeholder dit produkt.

En fantastisk feature ved vores onlinebutik er, at forsendelse automatisk deaktiveres, når du tilføjer digitale produkter. Dine kunder modtager i stedet en e-mail med et link, så de kan downloade produktet.

Hvis du vil læse vores trin for trin guide til, hvordan du tilføjer et digitalt produkt til din onlinebutik, så skal du klikke for at læse guiden her.

Tilføj indkøbskurven til alle dine sider

Med vores onlinebutik på one.com kan du desuden også tilføje en indkøbskurv til alle siderne på dit website. Denne funktion er hovedsagelig tiltænkt for at lette kundens shopping-oplevelse. Når kunden navigerer rundt på din hjemmeside, vil indkøbskurven altid være synlig og tilgængelig. Alt hvad kunderne skal gøre er at klikke på indkøbskurven og fortsætte med at tjekke ud. Denne funktion er smart og er også med til at sikre, at kunden ikke glemmer, at de har varer i indkøbskurven, når de er på vej til at forlade hjemmesiden.

Desuden kan du tilpasse farve, baggrund og placering af indkøbskurven for at sikre, at den passer perfekt ind til dit øvrige design på hjemmesiden. Hvis du vil læse en guide til, hvordan du implementerer indkøbskurven på alle sider, så skal du læse denne artikel.

Hold dig informeret

Hvis du gerne vil holde dig informeret om alle de nye produkter og funktioner, som one.com løbende tilbyder dig, som gerne vil optimere din onlinebutik, så har vi tilføjet en ny funktion, ‘Nyheder’. Vi bestræber os på konstant at forbedre og udvikle vores produkter, og derfor deler vi under ’Nyheder’ alt nyt, som kan være til gavn for din forretning. I dit kontrolpanel inde i onlinebutikken har vi tilføjet et punkt, som vi kalder for ’Underretninger’. Her er du i stand til at holde dig orienteret om alle nyheder, og på den måde få det absolut bedste ud af din onlineforretning.