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¿Qué hacer después de publicar mi web?

Lleva tu web a un siguiente nivel

Tanto si estás a punto de publicar tu página web como si ya lo has hecho, te recomendamos que eches un vistazo a estos 8 temas de estrategia digital que deberías verificar en tu página web para asegurarte de que los has llevado a cabo todos.

Una vez que hayas publicado tu web, puede tentarte la idea de dejarla y que genere tráfico web por sí misma. Para no perder el valor de tu contenido sin que alcance su verdadero potencial, debes seguir optimizando tu web.

Hemos recopilado una checklist de 8 elementos que deberías revisar una vez que tu sitio web ya esté publicado. Este es un proceso continuo.

Verificar tu página web, en modo rápido

  1. Configura tu herramienta de analítica web.
  2. Crea un email profesional.
  3. Dedica tiempo a tu estrategia de marketing digital.
  4. Publica en tus redes sociales.
  5. Crea un foro de preguntas y respuestas en tu web.
  6. Revisa periódicamente tu contenido web.
  7. Indexa tu web en Google.
  8. Publica contenido nuevo.

Verificar tu página web, en profundidad

En cada uno de los siguientes puntos discutiremos los pormenores de lo que debes hacer después de que hayas publicado tu web.

1. Configura tu herramienta de analítica web.

Necesitas tener una herramienta de analítica web que te ayude a medir el rendimiento de tu sitio web. Estas métricas web te ayudarán a evaluar cómo están funcionando tus páginas y cómo puedes mejorarlas.
Resulta muy útil que tengas una herramienta de análisis web para poder medir tu éxito. Por suerte, nuestro Website Builder viene con una herramienta de estadísticas web integrada, que te muestra datos útiles sobre el tráfico de tu sitio web. Para obtener estadísticas web más detalladas, te recomendamos encarecidamente que configures Google Analytics. Asegúrate de excluir tu dirección IP para que tus datos no se corrompan.

2. Crea un email profesional

Si tienes una empresa, contar con tu propio dominio de email es el primer paso para ganarte la confianza de tus clientes. Imagina que eres uno de tus clientes potenciales. ¿Podrías confiar en una empresa cuyos correos electrónicos proceden de un dominio de email gratuito, como @gmail o @outlook?

El hosting del correo electrónico en tu propio dominio tiene muchas ventajas frente al uso de un dominio de email gratuito. Si decides comprar tu hosting en one.com, todos nuestros planes incluyen tu propio email empresarial. Tu correo electrónico será siempre el mismo que tu nombre de dominio. Es importante para nosotros que mantengas la coherencia.

3. Dedica tiempo a tu estrategia de marketing digital 

El marketing digital es la clave para mantenerse por encima de la competencia. Internet es una herramienta muy útil cuando se trata de promocionar tus productos o servicios a un público amplio. No hay mejor manera de dar a conocer tu negocio que por medio de la publicidad online, utilizando diferentes plataformas digitales. Puedes hacer marketing digital de múltiples maneras, desde el marketing de contenidos, el email marketing o la publicidad de pago por clic (PPC), hasta muchas otras. También es importante que te asegures de que tus cuentas en las redes sociales están al día, ya que deberías utilizar tus propias plataformas para hacerte publicidad gratuita.

Dependiendo de la finalidad de tu web, podrías analizar la posibilidad de ofrecer envíos gratuitos o descuentos. Otro elemento fundamental es la creación de correos electrónicos automatizados. Podrías ofrecer a tus clientes actualizaciones sobre tus ofertas, así como de tu negocio. Esto puede ayudar a que tu marca esté en la mente de tus clientes, a la vez que puede aumentar tu tráfico web. Sin embargo, ten cuidado de no enviar spam a tus clientes, ya que esto podría hacer que cancelaran su suscripción. 

No olvides seguir las buenas prácticas de SEO, que tratan de arreglar cualquier cosa que pueda herir tu posicionamiento web. Si no lo haces, tu competencia podría posicionarse mejor que tú en los buscadores.

4. Publica en tus redes sociales

Hoy en día la las redes sociales lo son todo, y deberías compartir tus enlaces en todos tus canales sociales, así como publicar contenidos continuamente. Si quieres ir un paso más allá, puedes incluso invertir en publicidad en redes sociales, como contratar a famosos influencers de Instagram o crear una campaña de Instagram Ads.

Si puedes, deberías utilizar los hashtags en tu beneficio, así como el Alt Text en tus imágenes. Por ejemplo, la mayoría de la gente conoce el hashtag #TBT (Throw- back-Thursday). Investiga los hashtags más populares y publica nuevos contenidos cada semana.

5. Crea un foro de preguntas y respuestas en tu web

Si te gustaría crear una comunidad, una buena forma de involucrar a tus visitas es hacer preguntas y suscitar un debate. Puedes crear una página específica para esto, o puedes añadir una sección de comentarios en las páginas que ya tienes. Esto animará a tus lectores a reflexionar sobre el tema y aumentará el compromiso de tus clientes. No solo tienes que hacer esto en tu web, también puedes hacer una pregunta en una publicación en las redes sociales. Aunque tu público no responda directamente a tu pregunta, iniciarás una conversación. Esta es otra forma de aumentar el reconocimiento de tu marca.  

6. Revisa periódicamente tu contenido web

Deberías revisar tu contenido continuamente, así te aseguras de que tu contenido no está obsoleto. Los contenidos obsoletos tienen más posibilidades de perder posiciones en los motores de búsqueda. Te recomendamos comprobar si tu contenido necesita una actualización cada 6 meses.

7. Indexa tu web en Google

Cuando una página está indexada en Google significa que esta puede aparecer en los resultados del motor de búsqueda. Google y otros motores de búsqueda tienen arañas que rastrean tu web y la indexan. Un sitio web suele estar indexado por defecto. Sin embargo, si de alguna manera has bloqueado los rastreadores, las personas no podrán encontrar tu web en los motores de búsqueda.

Puedes comprobar si tu web ha sido indexada por Google escribiendo “site” antes de tu dominio web. Por ejemplo, “Site: lapáginademissueños.com”. Los resultados te mostrarán qué páginas de tu sitio web han sido indexadas. 

8. Publica contenido nuevo

Los usuarios valoran el contenido nuevo. Tienes que mantener el interés de tu audiencia, y eso no significa que tengas que escribir un artículo de 7.000 páginas. Puedes publicar en redes sociales, escribir una entrada en el blog o incluso subir algunas fotos. Ten en cuenta que la coherencia es la clave.

A tus visitas les encanta ver que estás comprometido. Si tienes una pequeña empresa, nuestro Website Builder de one.com es una opción estupenda. No necesitas un sitio web grande y complicado. Todo lo que necesitas es una web segura, de calidad y que sea fácil de navegar. La frecuencia con la que actualices tu contenido dependerá totalmente del tipo de sitio web que tengas. Es importante que tu contenido salga a la luz, para que sigas estando en el mapa frente a tu competencia. ¡No olvides que siempre puedes editar tu web después de haberla publicado!