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O que fazer depois de publicar o meu site?

Eleve o seu site ao próximo nível!

Mesmo que já tenha publicado o seu site, recomendamos que passe uma vista de olhos pelo nosso artigo 8 coisas a verificar antes de lançar o seu site, para garantir que os incluiu todos.

Depois do seu site ser publicado, pode ser tentador deixá-lo, na esperança de que gere tráfego por ele próprio. Para não perder o valor do seu conteúdo antes que ele atinja o seu verdadeiro potencial, deve continuar a otimizar o seu site.

Compilamos uma lista de verificação de 8 itens que deve continuar a prestar atenção assim que o seu site já estiver publicado.

Lista de Verificação Rápida

  1. Configure um analytics.
  2. Crie um endereço de email profissional.
  3. Invista tempo em marketing digital.
  4. Publique nas suas contas de redes sociais.
  5. Comece um fórum de perguntas e respostas no seu site.
  6. Verifique periodicamente o seu conteúdo.
  7. Faça com que o seu site seja indexado no Google.
  8. Publique novo conteúdo.

A sua lista de verificação depois de lançar um site – em detalhe

Em cada um dos pontos abaixo, discutiremos os prós e contras do que deve fazer após a publicação do seu site.

1. Configure ferramentas analíticas.

Precisa de ter uma ferramenta analítica para o ajudar a medir o desempenho do seu site. Estas análises vão ajudá-lo a avaliar o desempenho do seu site e a melhorar o site.

É útil para seu site ter uma ferramenta de análise para medir o seu sucesso. Felizmente, o nosso Editor Web vem com uma ferramenta de estatísticas integrada, que mostra dados úteis sobre o tráfego no seu site. Para estatísticas mais detalhadas, recomendamos que configure o Google Analytics. Elimine o seu próprio endereço IP para não obter dados imprecisos.

2. Crie um endereço de email profissional.

Como empresa, ter o seu próprio domínio de email é o primeiro passo para ganhar a confiança do cliente. Coloque-se no lugar do cliente. O quanto confiaria numa empresa cujos emails vêm de um domínio de email gratuito, como @gmail ou @outlook?

Há muitas vantagens em hospedar o email no seu próprio domínio em vez de usar um domínio de email gratuito. Se optar por hospedar o seu site na one.com, todos os nossos planos de hospedagem incluem o seu próprio email comercial. O seu email será automaticamente igual ao seu nome de domínio. É importante para nós que mantenha a consistência.

3. Invista tempo em marketing digital.

O marketing digital é a chave para se manter no topo da concorrência. A internet é uma ferramenta útil quando se deseja promover os seus produtos ou serviços para um público abrangente. Não há melhor forma de divulgar o seu negócio do que promovê-lo online, utilizando diferentes plataformas digitais. O marketing digital pode ser qualquer coisa, começando com marketing de conteúdo, marketing por email ou publicidade paga por clique, entre muitas outras coisas. Também é essencial certificar que as suas contas de redes sociais estão atualizadas, pois deve usar as suas próprias plataformas para publicidade gratuita.

Dependendo da finalidade do seu site, pode até considerar a oferta de entregas grátis ou descontos. Outro elemento crítico é configurar emails automáticos. Pode dar aos seus clientes atualizações sobre negócios ou sobre como o seu negócio está a correr. Isso pode ajudar a sua marca a permanecer no pensamento do utilizador e, ao mesmo tempo, aumentar as visitas ao seu site. Apenas tenha cuidado para não enviar spam aos seus clientes, pois isso pode fazer com que eles cancelem a inscrição.

Não se esqueça de seguir as boas práticas de SEO, trata-se de consertar qualquer coisa que possa diminuir a sua classificação no mecanismo de busca. Se não fizer isso, poderá estar a colocar a sua concorrência à sua frente.

4. Publique nas suas contas das redes sociais.

Nos dias de hoje, onde as redes sociais são tudo, deve partilhar os seus links em todos os seus canais sociais e publicar conteúdo continuamente. Se quiser dar um passo ainda mais à frente, pode até investir em publicidade paga, como usar influenciadores famosos do Instagram ou anúncios no Instagram.

Se puder, deve utilizar hashtags a seu favor, bem como texto alternativo nas suas imagens. Por exemplo, a maioria das pessoas conhece a hashtag #TBT (Throw-back-Thursday). Pesquise as hashtags populares e publique novos conteúdos todas as semanas.

5. Comece um fórum de perguntas e respostas no seu site.

Se deseja construir uma comunidade, uma ótima forma de envolver os seus espectadores é fazer perguntas e iniciar uma discussão. Pode construir uma página específica para isso ou adicionar uma secção de comentários nas páginas atuais. Isso irá incentivar os seus leitores a pensar sobre o assunto e aumentará o envolvimento do consumidor. Não precisa de fazer isso apenas no seu site, pode escrever uma pergunta numa publicação das redes. Mesmo que o seu público não responda diretamente à sua pergunta, vai iniciar uma conversa. Mais uma vez, aumentando o reconhecimento da sua marca.

6. Verifique periodicamente o seu conteúdo.

Deve verificar o seu conteúdo atual continuamente. Serve para garantir que o seu conteúdo não esteja desatualizado. Conteúdo desatualizado tem maior probabilidade de diminuir de posição nos mecanismos de busca. Recomendamos verificar se o seu conteúdo atual precisa de ser atualizado a cada 6 meses.

7. Garanta que o seu site é indexável.

Uma página indexada pelo Google significa que as páginas do seu site aparecem nos resultados do mecanismo de pesquisa. O Google ou outros mecanismos de pesquisa têm bots que rastreiam o seu site e o indexam. Por defeito, um site será indexado. No entanto, se de alguma forma conseguiu bloquear esses crawlers do mecanismo de pesquisa, não vão conseguir encontrar o seu site nos mecanismos de busca.

Pode verificar se o seu site foi indexado pelo Google, colocando “site” antes dele. Por exemplo, “Site: mydreamwebsite.com”. Os resultados vão mostrar-lhe que páginas do seu site foram indexadas.

8. Publique novo conteúdo.

Os visitantes valorizam o novo conteúdo. Precisa de manter o interesse do seu público, e isso não significa que precisa de escrever um artigo de 7.000 palavras. Pode publicar nas redes sociais, escrever uma publicação no blog ou até mesmo carregar algumas fotografias. No entanto, a consistência é fundamental.

Os seus visitantes adoram ver que está envolvido. Se tem uma pequena empresa, o nosso Editor Web na one.com é uma ótima opção para si. Não precisa de um site grande e complicado. Basta ter um site com qualidade, segurança e de fácil navegação. A frequência com que atualiza o seu conteúdo dependerá inteiramente do tipo de site que possui. É importante divulgar o conteúdo para que permaneça no mapa em relação à concorrência. Não se esqueça, pode sempre editar o seu site após tê-lo publicado!