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O que é AMP?

Carregue hoje as páginas do seu site mais rapidamente em dispositivos móveis!

AMP significa Accelerated Mobile Page (páginas móveis aceleradas). As accelerated mobile pages fazem exatamente isso, aceleram as páginas em que navega a partir do seu telemóvel.

Quantas vezes não clicamos num link que alguém partilhou, por exemplo no Instagram, que nos incomodou com o tempo de espera? Os visitantes têm, normalmente, paciência para esperar apenas 4-5 segundos e, em seguida, saem da página. Se o utilizador tiver paciência para esperar, provavelmente só irá experimentar uma página muito lenta que impossibilita que faça scroll, o que acaba por também resultar na saída do utilizador do site.

Então, o que são as accelerated mobile pages?

As Accelerated Mobile Pages é um projeto gerido pelo Google. AMP é um código HTML e JavaScript simplificado com o nome de AMP HTML e AMP JS. O Google decidiu apoiar este projeto porque viu a necessidade de obter tempos de carregamento mais rápidos. O Google quer garantir que as pessoas possam carregar as páginas mais rapidamente nos seus dispositivos móveis.

Mais detalhadamente, está a permitir o conteúdo estático que não é alterado ou processado, com base no comportamento do utilizador. Basicamente, o conteúdo é exatamente o mesmo para cada utilizador que clica nesse link.

Se implementar as Accelerated Mobile Pages no seu site, o Google marcará o seu conteúdo, como artigos com um ícone especial na página de pesquisa. O ícone, em forma de raio, indica que a página tem as AMP ativadas e irá funcionar sem problemas.

Quando os utilizadores decidem que querem ler o seu conteúdo, clicam na página, uma versão AMP da página real. A página não virá do site que está a tentar visitar, mas será enviada de uma CDN (rede de distribuição de conteúdo) de propriedade do Google. No próximo passo, o Google tem a sua cache, que envia a página para o telemóvel em menos de 2 segundos.

Estas três componentes (AMP HTML, AMP JS e cache de AMP) funcionam em conjunto para garantir que as suas páginas carreguem rápido e em menos de 2 segundos.

As Accelerated Mobile Pages podem trazer benefícios ao seu site, além disso carrega as suas páginas com mais rapidez, ao classificá-lo numa posição mais elevada no mecanismo de busca. Implementar a estrutura AMP em si não o coloca numa posição alta no mecanismo de pesquisa. No entanto, a velocidade é um fator importante para uma classificação elevada. Portanto, se seguir todos os passos para garantir que está a otimizar a velocidade do seu site, incluindo a ativação de páginas AMP, provavelmente estará na corrida para ter uma classificação elevada.

Além disso, o Google lista as principais páginas com as AMP ativadas na secção de notícias principais. É uma excelente oportunidade para se destacar e estar à frente na corrida.

Como funciona o AMP JavaScript?

Um dos elementos com que o AMP JS trabalha é o controlo da cadeia de carga. Controla o que um utilizador verá à primeira vista ao visitar uma página. Será que todas as imagens serão carregadas imediatamente ou começarão a carregar conforme faz scroll na página e se aproxima dessas imagens (também conhecido como lazyload)? Certos elementos e pedidos terão prioridade em relação a outros. Baseia-se no comportamento dos utilizadores e na interação com a página, que é monitorizada, conforme o utilizador faz scroll.

No entanto, as AMP tentam entender e sentir o conteúdo da página e apresentar o que considera relevante para o utilizador ver primeiro. Por exemplo, não vai carregar o anúncio que está mais abaixo na página logo quando abre, (mas sim apenas quando o utilizador fizer scroll para baixo) assim concentra-se em carregar a imagem principal e o conteúdo.

Além disso, as AMP podem controlar a cadeia de carregamento ao carregar conteúdo de terceiros apenas após carregar o conteúdo original.

Um aspeto negativo a ser considerado no caso de não ativar as AMP é a publicidade que surge em primeiro lugar e de forma central, impedindo o utilizador de fazer qualquer coisa além de sair ou clicar no anúncio. As AMP limitam o espaço que um anúncio pode ter num telemóvel através do seu código.

As Accelerated Mobile Pages seguem as regras, o conteúdo é rei e a experiência do utilizador é a rainha. Portanto, as AMP desejam garantir que o utilizador consiga realmente ver o conteúdo que deseja (e para o qual visitou o site), e não anúncios a assumir o controlo do ecrã.

AMP vs sem AMP

As Accelerated Mobile Pages são uma ferramenta que pode ser muito benéfica para si. Ter uma funcionalidade de AMP no seu site garantirá que a experiência do utilizador seja excelente. Não quer que o seu utilizador se sinta incomodado e saia com um gosto amargo na boca. Deseja garantir que o seu utilizador se torne um visitante recorrente. E o mais importante, quer garantir que o utilizador saia do site com uma atitude positiva.

Se não ativar as AMP, pode causar danos à sua marca e ao seu site. Especialmente hoje em dia, quando as pessoas passam muito tempo nos telemóveis. Quer estar à frente da concorrência e não ficar para trás.

Contudo, também deve considerar alguns elementos das Accelerated Mobile Pages antes de as ativar.

As AMP irão limitar algumas funcionalidades que deseja ter no seu site. Por exemplo, designs de carregamento elaborados, são mais pesados. Com as AMP, apenas poderá ter um design simples para combinar com o conteúdo que está a produzir.

Outro problema é que, se um utilizador visitar a sua página, não será registado como visitante do seu site. Isso acontece porque, assim que o visitante clica na página, é redirecionado para uma página AMP usando o URL do Google.

Como funcionam as AMP no WordPress?

Se deseja ativar as AMP no seu site WordPress, precisa de instalar o plugin AMP criado pela Automattic (o pessoal por trás do WordPress). O plugin gera automaticamente versões compatíveis com AMP das suas publicações.

Deve ativar as AMP se publicar muito conteúdo, e isto deve ser integrado no seu processo.

Agora que tem um site AMP, o que vem a seguir?

Geralmente, demora alguns dias para que as suas Accelerated Mobile Pages apareçam na página de resultados de pesquisa do Google como resultado de como indexam as páginas, por isso não se preocupe por não acontecer de imediato. Se tiver o Analytics instalado, poderá verificar o desempenho da sua página com as AMP ativadas.